This is a standard, fragrance-free cream lipstick that applies smoothly with moderate pigmentation and a soft cream finish. While there are some attractive shades, it’s disappointing that the sunscreen actives don’t provide sufficient UVA protection, which is essential to shield lips from the sun’s most aging rays (see More Info).
- Moderate pigmentation and a soft cream finish.
- Attractive shades.
- Fragrance-free and inexpensive.
- Doesn’t provide sufficient UVA protection (see More Info).
Mega Shield Lip Color SPF 15 does not include the ingredients needed to shield your lips from the sun’s entire range of damaging UVA rays, which is essential for anti-aging benefits. Any SPF-rated product should contain one or more of these UVA-protecting ingredients listed as “active”: avobenzone, titanium dioxide, zinc oxide, Mexoryl SX (ecamsule), or Tinosorb (Sources: Photochemical and Photobiological Sciences, December 2011, pages 81–90; Cosmetic Dermatology, Second Edition, Baumann, Leslie MD, McGraw Hill, 2009, pages 246–252; American Journal of Clinical Dermatology, Supplement, 2009, pages 19–24; The Encyclopedia of Ultraviolet Filters, Shaath, Nadim A., Allured Publishing, 2007; and Photodermatology, Photoimmunology, and Photomedicine, October 2003, pages 242–253).
Wet 'n' Wild is one of the few cosmetics companies around that prides itself on being extraordinarily cheap, although the prices have increased across the board since we last revisited this brand. But don't let its hokey name and pre-teen marketing tactics deter you, because there are some great options available, and the packaging has improved in almost every category. The best-performing products will seem like steals, while the less impressive to horrible products will quickly have you thinking, "you get what you pay for." It is not very often that a line offers such a procession of clear-cut winners and dismal losers, but once you know what to focus on, you won't get soaked by Wet 'n' Wild. This line is available in most major drugstores across the country, and, like most drugstore lines, does not offer testers. Interestingly, the selection of Wet 'n' Wild in Canadian drugstores tends to be better than what U.S. shoppers will find.
For more information about Wet 'n' Wild, visit www.wnwbeauty.com.