This two-step long-wearing lipstick has a familiar premise, but a slightly different feel. Like other long-wearing products, the color coat goes on first followed by a clear moisturizing topcoat. However, MegaLast’s color coat is not overly dry or tight. Rather, its finish and feel is a bit chalky, making it difficult to apply with the stubby applicator. (We achieved better results using a lip brush.) Once dry, Wet ‘n’ Wild’s clear balm stick, rather than the typical glossy topcoat, gives lips some much-needed moisture. The finish may be unique, but the product’s wear is not as impressive as that of other drugstore long-wearing lipsticks. Within an hour, the color coat began to break down, leaving a grainy feel on lips. The color selection is wide, with semi-matte and shimmer colors, but more important is that the shades are very true to the packaging.
Wet 'n' Wild At-A-Glance
Strengths: Inexpensive, good tinted moisturizer with sunscreen; some attractive bronzing powders; mostly good eyeshadow and lipstick options.
Weaknesses: Unimpressive concealers; large assortment of average to poor eyelining products; the mascaras do little to impress; some lip products suffer from the inclusion of irritants; the makeup brushes.
Wet 'n' Wild is one of the few cosmetics companies around that prides itself on being extraordinarily cheap, although the prices have increased across the board since we last revisited this brand. But don't let its hokey name and pre-teen marketing tactics deter you, because there are some great options available, and the packaging has improved in almost every category. The best-performing products will seem like steals, while the less impressive to horrible products will quickly have you thinking, "you get what you pay for." It is not very often that a line offers such a procession of clear-cut winners and dismal losers, but once you know what to focus on, you won't get soaked by Wet 'n' Wild. This line is available in most major drugstores across the country, and, like most drugstore lines, does not offer testers. Interestingly, the selection of Wet 'n' Wild in Canadian drugstores tends to be better than what U.S. shoppers will find.
For more information about Wet 'n' Wild, visit www.wnwbeauty.com.
The Beautypedia Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula Begoun herself.
I purchased two colors of the Wet n Wild Megalast Liquid Lip Color at Target. The two shades are "I Can Bare It" and "Rose to the Occasion". I liked both the colors but the texture, feel, and overall look on my lips was in one word "terrible". My lips felt very sticky, did not apply well as there was little forgiveness in the control of where it went on your lips, and it was extremely drying and looked chalky.
Sorry for the complaint, but this product is dreadful.
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