We can’t fathom why someone would want to use powder blush in loose rather than pressed form (there is no advantage and it just makes application a bit more tricky), but this product is indeed loose. The main mineral in this blush is mica, a pigment ingredient that’s standard in hundreds of makeup products, so this is hardly the “ultimate” in mineral makeup (but that’s just a marketing detail).
We have to hand it to Wet ‘n’ Wild for packaging this loose powder blush to minimize mess. The sifter has a cap that you can close between uses and the dispenser holes are few and small so it’s easier to control how much powder comes out at once. Application with a brush is surprisingly smooth, sheer, and even. Cheeks are blushed with soft color and a moderately shiny (but not sparkling) finish. The small shade range is best for fair to light skin tones.
Wet 'n' Wild is one of the few cosmetics companies around that prides itself on being extraordinarily cheap, although the prices have increased across the board since we last revisited this brand. But don't let its hokey name and pre-teen marketing tactics deter you, because there are some great options available, and the packaging has improved in almost every category. The best-performing products will seem like steals, while the less impressive to horrible products will quickly have you thinking, "you get what you pay for." It is not very often that a line offers such a procession of clear-cut winners and dismal losers, but once you know what to focus on, you won't get soaked by Wet 'n' Wild. This line is available in most major drugstores across the country, and, like most drugstore lines, does not offer testers. Interestingly, the selection of Wet 'n' Wild in Canadian drugstores tends to be better than what U.S. shoppers will find.
For more information about Wet 'n' Wild, visit www.wnwbeauty.com.