We think loose eyeshadow is a messy waste of time—why bother with it when there are so many good pressed-powder (or cream-to-powder) eyeshadows? Possibly this type of eyeshadow has its fans, because it never goes away completely. Wet ‘n’ Wild’s version is an OK option. The biggest compliment we can give is that it’s not as messy as you’d think. Application with the rounded sponge-tip applicator is somewhat uneven and sheer enough that you’ll need to layer to build intensity. The sparkling shine of each shade clings decently, but expect some flaking. If you’re keen to try this, avoid the bright purple Amethyst shade.
Wet 'n' Wild is one of the few cosmetics companies around that prides itself on being extraordinarily cheap, although the prices have increased across the board since we last revisited this brand. But don't let its hokey name and pre-teen marketing tactics deter you, because there are some great options available, and the packaging has improved in almost every category. The best-performing products will seem like steals, while the less impressive to horrible products will quickly have you thinking, "you get what you pay for." It is not very often that a line offers such a procession of clear-cut winners and dismal losers, but once you know what to focus on, you won't get soaked by Wet 'n' Wild. This line is available in most major drugstores across the country, and, like most drugstore lines, does not offer testers. Interestingly, the selection of Wet 'n' Wild in Canadian drugstores tends to be better than what U.S. shoppers will find.
For more information about Wet 'n' Wild, visit www.wnwbeauty.com.