Color Icon Bronzer SPF 15

by Wet 'n Wild  Color Icon
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Makeup > Bronzers > Powder Bronzer
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Although there is no shortage of pressed bronzing powders, if you’re looking for something that does the job at a good price, Color Icon Bronzer might be worth checking out. Wet 'n' Wild has reformulated this bronzer to include SPF 15, but you can't rely on this product for adequate sun protection. Sunscreen needs to be applied liberally, all over the face (and body!), and bronzer should be dusted on over smaller areas of the face. Otherwise, the talc-based formula has the same smooth texture as other Color Icon products, and it applies easily with a powder brush.

However, the talc-based formula has the same smooth texture as other Color Icon products, and it applies easily with a kabuki or fluffy powder brush.

Wet 'n' Wild is one of the few cosmetics companies around that prides itself on being extraordinarily cheap, although the prices have increased across the board since we last revisited this brand. But don't let its hokey name and pre-teen marketing tactics deter you, because there are some great options available, and the packaging has improved in almost every category. The best-performing products will seem like steals, while the less impressive to horrible products will quickly have you thinking, "you get what you pay for." It is not very often that a line offers such a procession of clear-cut winners and dismal losers, but once you know what to focus on, you won't get soaked by Wet 'n' Wild. This line is available in most major drugstores across the country, and, like most drugstore lines, does not offer testers. Interestingly, the selection of Wet 'n' Wild in Canadian drugstores tends to be better than what U.S. shoppers will find.

For more information about Wet 'n' Wild, visit

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    3 / 4 Good
  2. Was this product a good value? (4 = Best)

    4 / 4 Best
  3. Would you recommend this product? (4 = Best)

    3 / 4 Good
Page of 1
  1. Anonymous
    Reviewed on Sunday, October 05, 2014
    • Recommend
      4 / 4
    • Value
      4 / 4
    • Results
      4 / 4
    Lightest shade is amazing highlighter !!
    • I don't use this as a bronzer at all but rather a highlighter. Texture is a powder yet applies so creamy and NO glitter. I have fair skin and the lightest shade is "Reserve Your Cabana" and it works so well as a highlight! You get so much product for the price. Can't imagine when I'd ever have to buy this again.

  2. LL
    Reviewed on Monday, June 10, 2013
    • Results
      3 / 4
    • Value
      4 / 4
    • Recommend
      3 / 4
    Gorgeous Color/Sheen but Fades Quickly
    • Great buy if you forgot your bronzer & need something quick, applies wonderfully but fades within an hour.

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Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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