Color Icon Eyeshadow Collection
Last Updated:12.03.2014
Jar Packaging:No
Tested on animals:No
Review Overview

These pressed powder eyeshadow sets contain an assortment of eight shades with varying levels of shimmer and pigmentation. Not all of the colors complement each other, but there are some attractive choices to consider and at least Wet 'n Wild provides some guidelines on the back of the package as to how to use them together.

We noticed the texture of these powders had a tendency to drip on to skin below eyes during application so it's wise to give your brush (use a regular eyeshadow brush, not the included applicators) a tap to dust off the excess powder. Otherwise, the silky-dry texture blends on smoothly.

Our only complaint is the absence of matte shades. As is, we don't recommend Color Icon Eyeshadow Collection for anyone with wrinkly lids because the shimmery, iridescent finish will magnify them even more. If that's not an issue for you, then this is a beauty bargain!

  • Silky-dry pressed powder texture blends on smoothly.
  • Each set contains an assortment of eight shades with varying levels of shimmer & pigmentation.
  • Beauty bargain!
  • Not all of the sets of colors complement each other.
  • Application can be a bit messy.
  • Lacks matte shades which is a problem for those with wrinkles since the shimmery, iridescent finish will magnify them even more.
Brand Overview

Wet 'n' Wild At-A-Glance

Strengths: Inexpensive, good tinted moisturizer with sunscreen; some attractive bronzing powders; mostly good eyeshadow and lipstick options.

Weaknesses: Unimpressive concealers; large assortment of average to poor eyelining products; the mascaras do little to impress; some lip products suffer from the inclusion of irritants; the makeup brushes.

Wet 'n' Wild is one of the few cosmetics companies around that prides itself on being extraordinarily cheap, although the prices have increased across the board since we last revisited this brand. But don't let its hokey name and pre-teen marketing tactics deter you, because there are some great options available, and the packaging has improved in almost every category. The best-performing products will seem like steals, while the less impressive to horrible products will quickly have you thinking, "you get what you pay for." It is not very often that a line offers such a procession of clear-cut winners and dismal losers, but once you know what to focus on, you won't get soaked by Wet 'n' Wild. This line is available in most major drugstores across the country, and, like most drugstore lines, does not offer testers. Interestingly, the selection of Wet 'n' Wild in Canadian drugstores tends to be better than what U.S. shoppers will find.

For more information about Wet 'n' Wild, visit www.wnwbeauty.com.

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Member Comments
Summary of Member Comments
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As good as lorac and urban decay

I'm very impressed with these shadows. This brand has come a long way over the years. The shadows I got reminded me of ones I have from Mac, lorac , and urban decay . A couple shades I had to swipe. A few times but I still I am very impressed with my purchase.

Reviewed by
Annette D.
Color Eye-Pain

So many people were recommending these palettes a year or more ago, because of the variety of colors and the low low price. So i bought a few. But every time i use any of the colors in the 3 palettes i have, my eyes BURN very intensely and turn red. Lovely to look at, but i won't be wearing any Wet 'n Wild Color Icon shadows ever again.

Reviewed by
Ellen P.
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