Much ado had been made about Wet 'n' Wild’s revamp of their products and image, and their Color Icon pressed powder eyeshadow singles are definitely one of their products worthy of that attention! The texture is impressively smooth, and the pigmentation is some of the best you’ll find at the drugstore—let alone for $1.99! Though these do blend and wear well, they will need some touching up if you plan on wearing them from day to night. Of the shades available, there are some sophisticated options in matte, satin and soft shimmer finishes.
Wet 'n' Wild is one of the few cosmetics companies around that prides itself on being extraordinarily cheap, although the prices have increased across the board since we last revisited this brand. But don't let its hokey name and pre-teen marketing tactics deter you, because there are some great options available, and the packaging has improved in almost every category. The best-performing products will seem like steals, while the less impressive to horrible products will quickly have you thinking, "you get what you pay for." It is not very often that a line offers such a procession of clear-cut winners and dismal losers, but once you know what to focus on, you won't get soaked by Wet 'n' Wild. This line is available in most major drugstores across the country, and, like most drugstore lines, does not offer testers. Interestingly, the selection of Wet 'n' Wild in Canadian drugstores tends to be better than what U.S. shoppers will find.
For more information about Wet 'n' Wild, visit www.wnwbeauty.com.