This mica- and cornstarch-based pressed powder comes close to being 100% natural, but unless you can show us a glyceryl caprylate plant, we'll stick with our not-quite-100%-natural statement.
This powder has a silky texture that feels slightly creamy yet leaves skin with a dry-looking powdered finish best for oily skin. Among the four shades are good options for fair to light skin tones (shade 821A is great for fair skin), but there are no options for medium to tan skin tones. Interestingly, considering this product’s formula and comparing it with several other pressed powders reveals that they’re fairly close to being “100% natural”, too.
Mica, Zea Mays (Corn) Starch, Magnesium Stearate, Kaolin, Calcium Carbonate, Simmondsia Chinensis (Jojoba) Seed Oil, Glyceryl Caprylate, Aloe Barbadensis Leaf Extract, Potassium Sorbate, Glycine Soja (Soybean) Oil. May Contain: Iron Oxides, Titanium Dioxide, Ultramarines
Wet 'n' Wild At-A-Glance
Strengths: Inexpensive, good tinted moisturizer with sunscreen; some attractive bronzing powders; mostly good eyeshadow and lipstick options.
Weaknesses: Unimpressive concealers; large assortment of average to poor eyelining products; the mascaras do little to impress; some lip products suffer from the inclusion of irritants; the makeup brushes.
Wet 'n' Wild is one of the few cosmetics companies around that prides itself on being extraordinarily cheap, although the prices have increased across the board since we last revisited this brand. But don't let its hokey name and pre-teen marketing tactics deter you, because there are some great options available, and the packaging has improved in almost every category. The best-performing products will seem like steals, while the less impressive to horrible products will quickly have you thinking, "you get what you pay for." It is not very often that a line offers such a procession of clear-cut winners and dismal losers, but once you know what to focus on, you won't get soaked by Wet 'n' Wild. This line is available in most major drugstores across the country, and, like most drugstore lines, does not offer testers. Interestingly, the selection of Wet 'n' Wild in Canadian drugstores tends to be better than what U.S. shoppers will find.
For more information about Wet 'n' Wild, visit www.wnwbeauty.com.
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