Wet 'n Wild

Wet 'n' Wild At-A-Glance

Strengths: Inexpensive, good tinted moisturizer with sunscreen; some attractive bronzing powders; mostly good eyeshadow and lipstick options.

Weaknesses: Unimpressive concealers; large assortment of average to poor eyelining products; the mascaras do little to impress; some lip products suffer from the inclusion of irritants; the makeup brushes.

Wet 'n' Wild is one of the few cosmetics companies around that prides itself on being extraordinarily cheap, although the prices have increased across the board since we last revisited this brand. But don't let its hokey name and pre-teen marketing tactics deter you, because there are some great options available, and the packaging has improved in almost every category. The best-performing products will seem like steals, while the less impressive to horrible products will quickly have you thinking, "you get what you pay for." It is not very often that a line offers such a procession of clear-cut winners and dismal losers, but once you know what to focus on, you won't get soaked by Wet 'n' Wild. This line is available in most major drugstores across the country, and, like most drugstore lines, does not offer testers. Interestingly, the selection of Wet 'n' Wild in Canadian drugstores tends to be better than what U.S. shoppers will find.

For more information about Wet 'n' Wild, visit www.wnwbeauty.com.

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+ Rating Product Brand Category Price Size
Good Fergie Turn Up the Volume Mascara Wet 'n Wild Regular Mascara  $4.99
Average Coverall Cream Foundation Wet 'n Wild Liquid Foundation  $4.50
Best Coverall Pressed Powder Wet 'n Wild Pressed Powder  $2.99
Good Juicy Lip Balm SPF 15 Wet 'n Wild Lip Balm With Sunscreen  $2.99
Average Mega Shield Lip Color SPF 15 Wet 'n Wild Cream Lipstick  $2.99
Average MegaPlump Waterproof Mascara Wet 'n Wild Waterproof Mascara  $3.99
Good Color Icon Eyeshadow Collection Wet 'n Wild Powder Eyeshadow  $4.99
Average MegaGlo Illuminating Powder Wet 'n Wild Face Shine  $4.00
Good MegaLength Mascara Wet 'n Wild Regular Mascara  $2.99
Good H2O Proof Liquid Eyeliner Wet 'n Wild Liquid/Gel/Cream/Cake  $3.99
Good Perfect Pair Eye Wand Wet 'n Wild Eye Pencil  $3.99
Average MegaLiner Liquid Eyeliner Wet 'n Wild Liquid/Gel/Cream/Cake  $2.99
Good Color Icon Bronzer SPF 15 Wet 'n Wild Powder Bronzer  $3.93
Average MegaPlump Mascara Wet 'n Wild Regular Mascara  $3.99
Average Kabuki Powder Brush Wet 'n Wild Brushes/Applicators/Curlers  $3.99
Poor MegaBrilliance Lip Gloss Wet 'n Wild Lip Gloss  $1.99
Poor Intuitive Blend Shade Adjusting Foundation + Primer Wet 'n Wild Liquid Foundation  $5.99
Good Ultimate Minerals Bronzer Wet 'n Wild Powder Bronzer  $3.99
Poor Natural Blend Lip Shimmer Wet 'n Wild Lip Tint/Lip Stain  $1.99
Poor Makeup Artistry Tool Kit Wet 'n Wild Brushes/Applicators/Curlers  $1.99
Best Color Icon Eyeshadow Singles Wet 'n Wild Powder Eyeshadow  $1.99
Poor Cover All Cover Stick Wet 'n Wild Stick Concealer  $1.99
Good MegaEyes Defining Marker Wet 'n Wild Liquid/Gel/Cream/Cake  $3.99
Good Mega Last Lip Color Wet 'n Wild Matte Lipstick  $1.97
Good Diamond Brilliance Moisturizing Lip Sheen (Discontinued) Wet 'n Wild Lip Gloss  $2.99
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