Wet 'n Wild

Wet 'n' Wild At-A-Glance

Strengths: Inexpensive, good tinted moisturizer with sunscreen; some attractive bronzing powders; mostly good eyeshadow and lipstick options.

Weaknesses: Unimpressive concealers; large assortment of average to poor eyelining products; the mascaras do little to impress; some lip products suffer from the inclusion of irritants; the makeup brushes.

Wet 'n' Wild is one of the few cosmetics companies around that prides itself on being extraordinarily cheap, although the prices have increased across the board since we last revisited this brand. But don't let its hokey name and pre-teen marketing tactics deter you, because there are some great options available, and the packaging has improved in almost every category. The best-performing products will seem like steals, while the less impressive to horrible products will quickly have you thinking, "you get what you pay for." It is not very often that a line offers such a procession of clear-cut winners and dismal losers, but once you know what to focus on, you won't get soaked by Wet 'n' Wild. This line is available in most major drugstores across the country, and, like most drugstore lines, does not offer testers. Interestingly, the selection of Wet 'n' Wild in Canadian drugstores tends to be better than what U.S. shoppers will find.

For more information about Wet 'n' Wild, visit www.wnwbeauty.com.

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+ Rating Product Brand Category Price Size
Good Fergie Turn Up the Volume Mascara Wet 'n Wild Regular Mascara  $4.99
Best Coverall Pressed Powder Wet 'n Wild Pressed Powder  $3.99
Average Coverall Cream Foundation Wet 'n Wild Liquid Foundation  $4.50
Good Juicy Lip Balm SPF 15 Wet 'n Wild Lip Balm With Sunscreen  $2.99
Average Mega Shield Lip Color SPF 15 Wet 'n Wild Cream Lipstick  $2.99
Average MegaPlump Waterproof Mascara Wet 'n Wild Waterproof Mascara  $3.99
Good Color Icon Eyeshadow Collection Wet 'n Wild Powder Eyeshadow  $4.99
Average MegaGlo Illuminating Powder Wet 'n Wild Face Shine  $4.00
Good MegaLength Mascara Wet 'n Wild Regular Mascara  $2.99
Average Ultimate Match SPF 15 Foundation Wet 'n Wild Liquid Foundation w/ Sunscreen  $4.99
Average Ultimate Brow Kit Wet 'n Wild Brow Powder/Wax  $3.99
Good Ultimate Minerals Bronzer Wet 'n Wild Powder Bronzer  $3.99
Average MegaPlump Mascara Wet 'n Wild Regular Mascara  $3.99
Poor Intuitive Blend Shade Adjusting Foundation + Primer Wet 'n Wild Liquid Foundation  $5.99
Good H2O Proof Liquid Eyeliner Wet 'n Wild Liquid/Gel/Cream/Cake  $3.99
Poor MegaSparkle Confetti Wet 'n Wild Face Shine  $2.99
Good Ultimate Sheer Tinted Moisturizer SPF 15 Wet 'n Wild Tinted Moisturizer w/ Sunscreen  $3.99 1.00 fl. oz.
Poor Makeup Artistry Tool Kit Wet 'n Wild Brushes/Applicators/Curlers  $1.99
Poor Natural Blend Mineral Foundation Wet 'n Wild Mineral Foundation  $4.99
Average Kabuki Powder Brush Wet 'n Wild Brushes/Applicators/Curlers  $3.99
Average MegaProtein Mascara Wet 'n Wild Regular Mascara  $1.99
Average Eye Makeup Remover, Oil-Free Wet 'n Wild Eye Makeup Removers  $1.99 3.00 fl. oz.
Poor Idol Eyes Cream Eyeshadow Wet 'n Wild Cream/Cream-to-Powder Eyeshadow  $1.99
Good Perfect Pair Eye Wand Wet 'n Wild Eye Pencil  $3.99
Good Color Icon Eyeshadow Trio Wet 'n Wild Powder Eyeshadow  $2.99
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