Wet 'n Wild

Wet 'n' Wild At-A-Glance

Strengths: Inexpensive, good tinted moisturizer with sunscreen; some attractive bronzing powders; mostly good eyeshadow and lipstick options.

Weaknesses: Unimpressive concealers; large assortment of average to poor eyelining products; the mascaras do little to impress; some lip products suffer from the inclusion of irritants; the makeup brushes.

Wet 'n' Wild is one of the few cosmetics companies around that prides itself on being extraordinarily cheap, although the prices have increased across the board since we last revisited this brand. But don't let its hokey name and pre-teen marketing tactics deter you, because there are some great options available, and the packaging has improved in almost every category. The best-performing products will seem like steals, while the less impressive to horrible products will quickly have you thinking, "you get what you pay for." It is not very often that a line offers such a procession of clear-cut winners and dismal losers, but once you know what to focus on, you won't get soaked by Wet 'n' Wild. This line is available in most major drugstores across the country, and, like most drugstore lines, does not offer testers. Interestingly, the selection of Wet 'n' Wild in Canadian drugstores tends to be better than what U.S. shoppers will find.

For more information about Wet 'n' Wild, visit www.wnwbeauty.com.

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+ Rating Product Brand Category Price Size
Good Fergie Turn Up the Volume Mascara Wet 'n Wild Regular Mascara  $4.99
Average Coverall Cream Foundation Wet 'n Wild Liquid Foundation  $4.50
Best Coverall Pressed Powder Wet 'n Wild Pressed Powder  $3.99
Good Juicy Lip Balm SPF 15 Wet 'n Wild Lip Balm With Sunscreen  $2.99
Average Mega Shield Lip Color SPF 15 Wet 'n Wild Cream Lipstick  $2.99
Average MegaPlump Waterproof Mascara Wet 'n Wild Waterproof Mascara  $3.99
Good MegaLength Mascara Wet 'n Wild Regular Mascara  $2.99
Average MegaGlo Illuminating Powder Wet 'n Wild Face Shine  $4.00
Good Color Icon Eyeshadow Collection Wet 'n Wild Powder Eyeshadow  $4.99
Good MegaEyes Defining Marker Wet 'n Wild Liquid/Gel/Cream/Cake  $3.99
Good Perfect Pair Eye Wand Wet 'n Wild Eye Pencil  $3.99
Average MegaProtein Mascara Wet 'n Wild Regular Mascara  $1.99
Average Cover All Liquid Concealer Wand Wet 'n Wild Liquid Concealer  $2.99
Poor Makeup Artistry Tool Kit Wet 'n Wild Brushes/Applicators/Curlers  $1.99
Average MegaLiner Liquid Eyeliner Wet 'n Wild Liquid/Gel/Cream/Cake  $2.99
Average Kabuki Powder Brush Wet 'n Wild Brushes/Applicators/Curlers  $3.99
Poor Intuitive Blend Shade Adjusting Foundation + Primer Wet 'n Wild Liquid Foundation  $5.99
Good Diamond Brilliance Moisturizing Lip Sheen (Discontinued) Wet 'n Wild Lip Gloss  $2.99
Average Color Icon Blusher Wet 'n Wild Powder Blush  $2.97
Good Mega Last Lip Color Wet 'n Wild Matte Lipstick  $1.97
Poor Idol Eyes Retractable Eye Pencil (Discontinued) Wet 'n Wild Eye Pencil  $1.99
Good Ultimate Minerals Bronzer Wet 'n Wild Powder Bronzer  $3.99
Average Ultimate Match SPF 15 Foundation Wet 'n Wild Liquid Foundation w/ Sunscreen  $4.99
Average Ultimate Brow Kit Wet 'n Wild Brow Powder/Wax  $3.99
Best Color Icon Eyeshadow Singles Wet 'n Wild Powder Eyeshadow  $1.99
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