Wet 'n Wild

Wet 'n' Wild At-A-Glance

Strengths: Inexpensive, good tinted moisturizer with sunscreen; some attractive bronzing powders; mostly good eyeshadow and lipstick options.

Weaknesses: Unimpressive concealers; large assortment of average to poor eyelining products; the mascaras do little to impress; some lip products suffer from the inclusion of irritants; the makeup brushes.

Wet 'n' Wild is one of the few cosmetics companies around that prides itself on being extraordinarily cheap, although the prices have increased across the board since we last revisited this brand. But don't let its hokey name and pre-teen marketing tactics deter you, because there are some great options available, and the packaging has improved in almost every category. The best-performing products will seem like steals, while the less impressive to horrible products will quickly have you thinking, "you get what you pay for." It is not very often that a line offers such a procession of clear-cut winners and dismal losers, but once you know what to focus on, you won't get soaked by Wet 'n' Wild. This line is available in most major drugstores across the country, and, like most drugstore lines, does not offer testers. Interestingly, the selection of Wet 'n' Wild in Canadian drugstores tends to be better than what U.S. shoppers will find.

For more information about Wet 'n' Wild, visit www.wnwbeauty.com.

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+ Rating Product Brand Category Price Size
Average Color Icon Lip Liner Wet 'n Wild Lipliner  $0.93
Average Creme Lipliner Pencil (Discontinued) Wet 'n Wild Lipliner  $0.99
Poor Brow Pencils (Discontinued) Wet 'n Wild Brow Pencil  $0.99
Poor Eyeliner Pencils (Discontinued) Wet 'n Wild Eye Pencil  $0.99
Good Silk Finish Lipstick Wet 'n Wild Sheer Lipstick  $1.29
Good Mega Last Lip Color Wet 'n Wild Matte Lipstick  $1.97
Average MegaProtein Mascara Wet 'n Wild Regular Mascara  $1.99
Average I-Shimmer Retractable Eye Pencil (Discontinued) Wet 'n Wild Eye Pencil  $1.99
Good MegaEyes Cream Eyeshadow (Discontinued) Wet 'n Wild Cream/Cream-to-Powder Eyeshadow  $1.99
Average Purse Size Twin Eye or Lipliner Pencils (Discontinued) Wet 'n Wild Eye Pencil  $1.99
Poor Natural Blend Lip Shimmer Wet 'n Wild Lip Tint/Lip Stain  $1.99
Poor Makeup Artistry Tool Kit Wet 'n Wild Brushes/Applicators/Curlers  $1.99
Best Color Icon Eyeshadow Singles Wet 'n Wild Powder Eyeshadow  $1.99
Average MegaEyes Shadow Pot (Discontinued) Wet 'n Wild Powder Eyeshadow  $1.99
Poor Idol Eyes Retractable Eye Pencil (Discontinued) Wet 'n Wild Eye Pencil  $1.99
Good MegaColors Lipstick (Discontinued) Wet 'n Wild Cream Lipstick  $1.99
Average Plush Brush (Discontinued) Wet 'n Wild Brushes/Applicators/Curlers  $1.99
Average Eye Makeup Remover, Oil-Free Wet 'n Wild Eye Makeup Removers  $1.99 3.00 fl. oz.
Average MegaMixers (Discontinued) Wet 'n Wild Lip Gloss  $1.99
Average H2O Proof Blending Eye Pencils (Discontinued) Wet 'n Wild Eye Pencil  $1.99
Good Precious Metals Lipstick (Discontinued) Wet 'n Wild Cream Lipstick  $1.99
Poor Idol Eyes Cream Eyeshadow Wet 'n Wild Cream/Cream-to-Powder Eyeshadow  $1.99
Average Travel Size Eyelash Curler (Discontinued) Wet 'n Wild Brushes/Applicators/Curlers  $1.99
Good MegaSlicks Lip Gloss Wet 'n Wild Lip Gloss  $1.99
Poor Cover All Cover Stick Wet 'n Wild Stick Concealer  $1.99
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