Wet 'n Wild

Wet 'n' Wild At-A-Glance

Strengths: Inexpensive, good tinted moisturizer with sunscreen; some attractive bronzing powders; mostly good eyeshadow and lipstick options.

Weaknesses: Unimpressive concealers; large assortment of average to poor eyelining products; the mascaras do little to impress; some lip products suffer from the inclusion of irritants; the makeup brushes.

Wet 'n' Wild is one of the few cosmetics companies around that prides itself on being extraordinarily cheap, although the prices have increased across the board since we last revisited this brand. But don't let its hokey name and pre-teen marketing tactics deter you, because there are some great options available, and the packaging has improved in almost every category. The best-performing products will seem like steals, while the less impressive to horrible products will quickly have you thinking, "you get what you pay for." It is not very often that a line offers such a procession of clear-cut winners and dismal losers, but once you know what to focus on, you won't get soaked by Wet 'n' Wild. This line is available in most major drugstores across the country, and, like most drugstore lines, does not offer testers. Interestingly, the selection of Wet 'n' Wild in Canadian drugstores tends to be better than what U.S. shoppers will find.

For more information about Wet 'n' Wild, visit www.wnwbeauty.com.

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+ Rating Product Brand Category Price Size
Poor Eyeliner Pencils (Discontinued) Wet 'n Wild Eye Pencil  $0.99
Average H2O Proof Blending Eye Pencils (Discontinued) Wet 'n Wild Eye Pencil  $1.99
Good H2O Proof Liquid Eyeliner Wet 'n Wild Liquid/Gel/Cream/Cake  $3.99
Average I-Shimmer Retractable Eye Pencil (Discontinued) Wet 'n Wild Eye Pencil  $1.99
Poor Idol Eyes Retractable Eye Pencil (Discontinued) Wet 'n Wild Eye Pencil  $1.99
Average Mega Eyes Creme Eyeliner Wet 'n Wild Liquid/Gel/Cream/Cake  $3.99
Average MegaChrome Eyeliner Pencil (Discontinued) Wet 'n Wild Eye Pencil  $2.99
Good MegaEyes Defining Marker Wet 'n Wild Liquid/Gel/Cream/Cake  $3.99
Poor MegaLast Retractable Eyeliner Wet 'n Wild Eye Pencil  $1.99
Average MegaLiner Liquid Eyeliner Wet 'n Wild Liquid/Gel/Cream/Cake  $2.99
Good Perfect Pair Eye Wand Wet 'n Wild Eye Pencil  $3.99
Average Purse Size Twin Eye or Lipliner Pencils (Discontinued) Wet 'n Wild Eye Pencil  $1.99
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