Yes To Blueberries Age Refresh Eye Firming Treatment

by Yes To  Yes To Blueberries
Price:
$19.99 - 0.5 fl. oz.
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Category:
Skin Care > Retinol Products > Eye Moisturizers
Last Updated:
2/10/2014
Jar Packaging:
No
Tested On Animals:
No

This eye cream contains lots of natural ingredients, most of which provide antioxidant benefit without adding fragrance, which is always to your skin's benefit. The formula is best for dry skin and can leave a slightly greasy finish, so it’s not the best to apply under makeup. (The finish can cause concealer to crease and eyeliner to smear.)

Before you get too excited, please know that not everyone needs an eye cream (See More Info to find out why). This product proves it because the ingredients it contains are the same ingredients that appear in numerous facial moisturizers—it doesn’t contain anything special for the eye area.

This product is said to contain a floral ingredient known as paracress that supposedly can firm skin and reduce wrinkles in less than a month. There is no research supporting this claim; in fact, the only research pertaining to topical application of this plant extract on skin has shown that it penetrates skin when mixed with an alcohol or glycol ingredient, but that's it (Source: Journal of Ethnopharmacology, January 2010, pages 77–84). Just because it penetrates skin doesn't mean it can stimulate collagen production or has any special benefit for skin around the eyes, especially not when mixed with alcohol, which causes collagen breakdown and free-radical damage.

Pros:
  • Contains a good mix of emollients and antioxidants for dry skin anywhere on the face.
  • Packaged to ensure stability of light- and air-sensitive ingredients.
  • Worthwhile for fans of natural products, although it is not 100% natural.
Cons:
  • Ingredient paracress flower cannot firm skin or improve signs of aging around the eyes, but does serve as a source of fragrance, which isn't skin-caring.

More Info:

Why You May Not Need an Eye Cream

Most eye creams aren't necessary. That's either because they are poorly formulated, contain nothing special for the eye area, or come in packaging that won't keep key ingredients stable. Just because the product is labeled as an eye cream doesn't mean it's good for your eye area; in fact, many can actually make matters worse.

There is much you can do to improve signs of aging around your eyes. Any product loaded with antioxidants, skin-repairing ingredients, skin-lightening ingredients, anti-inflammatory ingredients, and effective emollients will work wonders and those ingredients don't have to come from a product labeled as an eye cream.

You would be shocked how many eye creams lack even the most basic ingredients to help skin. For example, most eye creams don't contain sunscreen. During the day that is a serious problem because it leaves the skin around your eyes vulnerable to sun damage and this absolutely will make dark circles, puffiness, and wrinkles worse!

Whatever product you put around your eye area, regardless of what it is labeled, must be well formulated and appropriate for the skin type around your eyes! That may mean you need an eye cream, but you may also

Eye Firming Treatment is a powerful way to say Yes to gorgeous, youthful peepers. It blends paracress flower, clinically proven to firm the delicate skin around the eye and reduce fine lines in 28 days; along with antioxidant-rich blueberries and skin-softening beeswax.

Vaccinium Cyanococcus (Blueberry) Juice, Water, Glycerin, Helianthus Annuus (Sunflower) Seed Oil, Olea Europaea (Olive) Fruit Oil, Butyrospermum Parkii (Shea Butter), Cocos Nucifera (Coconut) Oil, Glyceryl Stearate, Caprylic/Capric Triglyceride, Simmondsia Chinensis (Jojoba) Seed Oil, Cetyl Alcohol, Methyl Glucose Sesquistearate, Sucrose Stearate, Spilanthes Acmella (Paracress) Flower Extract, Pyrus Malus (Apple) Fruit Extract, Betula Alba (White Birch) Bark Extract, Tocopherol (Vitamin E), Candelilla/Jojoba/Rice Bran Polyglyceryl-3 Esters, Beeswax, Xanthan Gum, Cetearyl Alcohol, Sodium Stearoyl Lactylate, Phenethyl Alcohol, Behenyl Alcohol, Glyceryl Caprylate, Cyamopsis Tetragonoloba (Guar) Gum.

How this Israel-based brand of skin-care products came to be so widely distributed is an impressive marketing feat. It’s sold in over a dozen countries and we’ve seen it locally in such diverse places as Safeway (a grocery store) and Ulta (a salon/spa/cosmetics boutique). Business is booming in the natural products market, and it appears that the Yes To brand is on its way to being one of the frontrunners! Yes To products were even featured on the popular daytime talk show The View. Clearly, this line has attracted the attention both of consumers and the media.

Why all the fuss? We’ll do our best to explain, but the simple reality is that the success of this brand is due to the fact that lots of consumers want natural products, regardless of whether or not the formula is beneficial for skin. Many women (but not those who read our reviews) are completely unaware that many of the products from the so-called “natural” product lines contain just as many synthetic ingredients as “unnatural” brands. That’s no longer the case with Yes To products, but not too long ago, it was!

The Yes To brand is divided into four sub-brands: Yes To Carrots, Yes To Cucumbers, Yes To Tomatoes and Yes To Blueberries. The original launch and the largest group is Yes To Carrots. After the carrot-containing products became a hit, the company began to assemble a tossed salad of other products, including their Yes To Cucumbers, Yes To Tomatoes, and Yes to Blueberries. What next? We’re anticipating Yes To Lettuce and Yes To Blue Cheese Dressing, that way you can make a complete salad!

All kidding aside, Yes To products are worth a look if you prefer mostly natural ingredients, though not every natural ingredient Yes To uses has been proven beneficial for skin, and some are problematic. As with most natural-themed lines, there are a handful of Yes To products to consider. But few of them are state-of-the-art and there are no products to successfully manage acne or blackheads, lighten skin discolorations, or significantly reduce redness

Although it is commendable that Yes To doesn’t make over-the-top anti-aging claims, a skin-care line should help take care of skin’s daily needs, and this line’s products are somewhat lacking. All the fruits, vegetables, and any natural ingredient you can name isn’t enough to protect skin from the cumulative damage of unprotected sun exposure (the Yes To brand does sell a couple of excellent sunscreens) or to satisfy other skin-care needs. It’s a nice idea to think that tomatoes, carrots, sweet potatoes, and blueberries are as good for your skin when applied topically as they are for your health when consumed as part of a healthy diet, but that’s simply not the case. Still, if you shop this line carefully you’ll come away with some workable products that are pleasant to use.

For more information about Yes To and its food-themed brands, call (888) 929-3786 or visit www.yestocarrots.com.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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