If there's one thing Anastasia Beverly Hills knows, it's brow makeup– and it has another winner on its hands with Dipbrow Pomade.
This cream/gel hybrid comes in a glass jar with a screw top lid. It isn't waxy or hard at all – it has a consistency that's quite soft and easy to pick up on your brow brush of choice. It takes little effort to apply, and you only need a very small amount to get good color deposit (we found one dip of our brush into the pomade was enough to provide color for both brows, with product to spare).
Dipbrow wears well throughout the day without fading or smudging, and keeps brows soft (and more natural-looking) during its impressive wear time. It comes in a good range of shades for blonde, auburn, and dark brows – with the darker shades being able to do double duty as gel eyeliner (though if you opt to use this product as eyeliner, make sure you use a different brush than you did for the brows).
- Soft, creamy consistency makes this easy to pick up with a brush.
- Applies smoothly, and you only need a little to get a lot of color.
- Wears well without fading or smudging.
- Brows remain soft throughout its wear time.
- Darker shades can be used as a long-wearing gel eyeliner.
The Anastasia Beverly Hills product line was developed by "definitive eyebrow expert" Anastasia Soare, a woman who owns a chic Beverly Hills salon. Her namesake product line is built around specialty brow products and shaping tools based on her criteria. Although she has expanded the line to include skin-care and other makeup items, the brow products remain the heart of the line; the skin care seems to be little more than an afterthought.
What sets the Anastasia line apart is the wide selection of brow-grooming products and their impressive shade range for natural-looking brows. Overall, the line is a mixture of both good and bad products, at a relatively high price point. We were expecting to find great brow pencils from a line devoted to perfecting the eyebrow, but Anastasia failed miserably with their extremely hard-textured Perfect Brow Pencil.
Their skin-care products also rank low in terms of efficacy and high in terms of misleading claims, and the mascara misses the mark completely. There are a few so-so makeup products you can ignore, and some of the brow kits have a frustrating mix of good products and awful products.
On the flip side, what's great about Anastasia Beverly Hills are their fabulous brow powders, good brushes, brow-taming products, and some helpful products such as Brow Fix, Brow Pen, and Tinted Brow Gel. They also have a beautiful Blush Quad and a couple of good highlighter pencils. Many of the products cater to those who are new to brow shaping (including a brow stencil set), and, depending on your local department store, you may even be able to schedule an appointment with an Anastasia brow specialist who can show you the way, following the namesake company founder's famous Golden Ratio. For more information about Anastasia Beverly Hills, call (800) 310-3773 or visit www.anastasia.net.