The best thing about this lightweight daytime moisturizer with sunscreen for normal to oily skin is that it provides reliable broad-spectrum sun protection and moisturizes without a greasy feel (though it does have a somewhat tacky finish that isn't the best if you're going to apply makeup over it).
Otherwise, the formula contains more fragrance than state-of-the-art anti-aging ingredients—but, given the relatively low price, the lack of beneficial ingredients is almost forgivable. What we don't forgive is the amount of fragrance, which poses a risk of irritation, as we explain in the More Info section.
What about the "hypoallergenic" claims? Sadly, they are meaningless, as the use of this term is not regulated, so anyone can slap it on their label, but that does not guarantee you're getting a product that's better for sensitive skin—find out the details in More Info.
Although this product is suitable for oily skin, it's worth mentioning that it contains ingredients that add shine to the skin, which can make oily skin actually look more oily. This is part of Avon's Optics Pearl Technology, which is just a fancy way of telling you this product has shine-imparting ingredients. That can be attractive, but most people with oily skin don't want to make their skin look even more shiny.
Your skin deserves more than this product can provide, so if you can extend your beauty budget just a little bit, there are lots of daytime moisturizers whose formulas are significantly better.
- Provides broad-spectrum sun protection.
- Lightweight texture won't make oily skin feel greasy.
- Contains a potentially irritating amount of fragrance.
- The hypoallergenic claim is bogus.
- Lacks an array of beneficial ingredients; includes only trace amounts.
Daily use of highly fragrant products: Daily use of products that contain a high amount of fragrance, whether the fragrant ingredients are synthetic or natural, causes chronic irritation that can damage healthy collagen production, lead to or worsen dryness, and impair your skin's ability to heal. Fragrance-free is the best way to go for all skin types. If fragrance in your skin-care products is important to you, it should be a very low amount to minimize the risk to your skin (Sources: Inflammation Research, December 2008, pages 558–563; Skin Pharmacology and Physiology, June 2008, pages 124–135, and November-December 2000, pages 358–371; Journal of Investigative Dermatology, April 2008, pages 15–19; Journal of Cosmetic Dermatology, March 2008, pages 78–82; Mechanisms of Ageing and Development, January 2007, pages 92–105; and British Journal of Dermatology, December 2005, pages S13–S22).
Products Labeled "Hypoallergenic": "Hypoallergenic" is little more than a nonsense word meant to make products sound safer or somehow better for sensitive skin. There are no accepted testing methods, ingredient restrictions, regulations, guidelines, rules, or procedures of any kind, anywhere in the world, for determining whether or not a product qualifies as being hypoallergenic. Any company can label any product "hypoallergenic" because there is no regulation that says they can't, no matter what proof they may point to—and what proof can they provide given there is no standard against which to measure? Given that there are no regulations governing this supposed category, which was made up by the cosmetics industry, there are plenty of products labeled "hypoallergenic" that actually contain problematic ingredients and that can indeed trigger allergic reactions, even for those with no previous history of skin sensitivity. The word "hypoallergenic" gives you no reliable understanding of what you are or aren't putting on your skin (Sources: www.fda.gov; Clinical and Experimental Dermatology, May 2004, pages 325–327; and Ostomy and Wound Management, March 2003, pages 20–21).
Formulated with revitalizing Aronia Berry Complex and Optics Pearl Technology. Helps to boost the look of radiance with a more even tone. Suitable for sensitive skin. Hypoallergenic.
Active Ingredients: Octinoxate 7.5%, Oxybenzone 3.5%, Homosalate 3.0%, Avobenzone 2.5% Other Ingredients: Water/Eau, Propanediol, Glycerin, DI-C12-15 Alkyl Fumarate, Dilauryl Thiodipropionate, PEG-8, Steareth-2, Silica, Ethylhexyl Isononanoate, Steareth-21, Iron Oxides, 1,2-Hexanediol, Parfum/Fragrance, Caprylyl Glycol, Mica, Titanium Dioxide, Stearyl Alcohol, Tromethamine, Disodium EDTA, Carbomer, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Silica Dimethyl Silylate, Polyester-1, PEG-200, Polyurethane-40, Aronia Melanocarpa Fruit Juice, Zizyphus Jujuba Fruit Extract, Saccharomyces/Platinum Ferment, Petasites Hybridus Leaf Extract
The last few years have been an interesting time for the world's largest direct seller. Avon is sold in 120 countries and has an enormous range of products that goes beyond skin care and makeup, all sold by five million Avon representatives racking up annual sales of over $8 billion (Source: www.avoncompany.com). Yet due to several quarters of lackluster or poor financial performance, the company announced a multiyear restructuring plan in 2006. The anticipated cost of these changes is upwards of $500 million, which includes downsizing underperforming areas and focusing on remarketing their star products. In recent years, those key products have had "cosmeceutical" appeal, with claims that have gone beyond reality (but overexaggerated claims sell big in the cosmetics industry).
The Anew Clinical line ushered in several products claiming to work like (or, in some instances, better than) cosmetic corrective procedures. Whether you are considering laser treatments, Botox, Thermage, collagen injections, or even liposuction, the ads for Anew Clinical were designed to make you rethink that decision.
It is definitely impressive that Avon invested $100 million on a state-of-the-art research and product development facility in New York, but despite some innovative products that compete with the best of the best (typically for much less money), no cosmetics company has (or will) produce skin-care products that rival or beat the results obtainable from medical procedures. It's admittedly easier to slather on a cream or stroke a pad over your face than to make an office call and shoulder the expense for a cosmetic corrective procedure, but in this case convenience and savings don't equal—or even come close to—comparable results. And lest we forget, despite the onslaught of so-called cosmeceutical products claiming to mimic the results such procedures provide, the number of these procedures being performed increases each year. If any of these works-like-(insert cosmetic corrective procedure here) products did work, the number of procedures would be declining, not rising.
The National Advertising Division (NAD) took issue with several claims Avon made in ads for their Anew Clinical products (Source: www.nadreview.org/default.asp?SessionID=1149178&DocType=1&CaseType=1). In some cases, Avon reworded their claims in ad reprints, while in others they "respectfully disagreed" with the NAD conclusions but agreed to take their comments into consideration for future ads. We'll see how this turns out, but, based on their current ads, the message remains that Anew Clinical products are at the forefront of making cosmetic corrective procedure results as easy as calling your Avon representative and reciting your credit card number.
As a major international cosmetics company, Avon has several initiatives in place that prove its commitment to women and the environment. Whether donating to women's health concerns (most notably breast cancer), surpassing environmental regulations, or financially supporting alternative methods to animal testing, Avon's principles are responsible and admirable. If you pay attention to the best of what they have to offer, you will not only be supporting Avon's mission to improve the lives of women but also gaining some wonderful products, making it a win-win situation.
The bad news is that unless you know what you want and order from Avon's Web site, dealing with an Avon representative tends to be a frustrating experience. Try as they might, most of them are mere order-takers. They cannot keep up with the product assortment, sales, and changes that occur between Avon's "campaigns." One of the representatives we dealt with was quite frank about how much she didn't know, and mentioned that they are not kept as up-to-date as they should be, not to mention the haphazard assortment of testers or samples available. On the flipside, Avon is a wonderful mail-order company should you need to return or exchange products. Unlike companies with a similar business model (Arbonne comes to mind), Avon makes the process smooth and hassle-free, with a "if you're not happy, we're not" motto that epitomizes outstanding customer service.
For more information about Avon, call (800) 500-AVON or visit www.avon.com.
If you've been noticing more magazine and television ads for Avon recently, it's no accident. According to an article in the November 21, 2005, issue of The Rose Sheet, Avon's ad spending through 2008 will reach "historical heights" due in part to the brand's flat performance the past couple of years. Avon's CEO Andrea Jung admitted that the company's makeup business has struggled due to increased competition, a point we wholeheartedly agree with. Avon may be viewed as a skin-care innovator, but when it comes to makeup they're more follow-the-leaders than trail blazers. Admittedly, their foundations, powders, blush, and lipsticks have smoother, more state-of-the-art textures than ever, but with few exceptions none of them are setting a precedent that other, more innovative companies are likely to follow.
You will find some outstanding Avon makeup products to consider, but perhaps due to the sheer size of the collection there are far too many mediocre products, especially among the eyeshadows, pencils, and mascaras. Given that Avon isn't as easy to obtain as comparable products at your local drug or department store, many of the makeup items end up being a tough sell. After all, who wants to go out of their way for average products? Turning to what Avon does really well, you'll find their loose and pressed powders have amazingly silky textures and natural finishes. Their blushes are wonderful, and a few of the lipsticks and foundations are definitely worth talking about with enthusiasm. Another positive point is that Avon regularly discounts their makeup, often upwards of 50% during any given campaign (Avon's campaigns run for two weeks and the specials change each time). If you shop at the right time, the best of Avon color can be yours for less than you'd pay for most low-cost drugstore makeup.