Anew Clinical Absolute Even Spot Correcting Hand Cream SPF 15

by Avon  Anew Clinical
$14.99 - 2.6 fl. oz.
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Skin Care > Retinol Products > Hand Creams with Sunscreen
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Avon hit a home run with this brilliantly formulated hand cream that provides reliable broad spectrum protection! The sunscreen contains avobenzone for sufficient UVA screening, and although the avobenzone-stabilizing ingredient octocrylene is missing, there are other ways to ensure this sunscreen active's stability in a formula. So, if you'll pardon the pun, you're in good hands with this daytime product!

The texture feels creamy without being greasy or too slippery, leaving dry hands feeling moisturized and protected rather than so "lubed up" you feel as though you can't touch anything. Anti-aging ingredients are abundant and include retinol, shea butter, and several well-researched antioxidants to protect and help repair skin both in and out of UV light. And the price? Considering the formula, this is a bona-fide beauty bargain!

What about the glycolic acid (an AHA ingredient) this hand cream contains? The amount seems to be great enough to exfoliate and improve skin texture, but the pH of 4.5 is borderline for it to function in this manner. Still, you may see some benefit, and the combination of mild exfoliation plus sun protection makes good on Avon's claim of reducing dark spots on your hands.

Although the formula contains fragrance, the amount is low and the scent this leaves behind isn't disruptively strong (those with highly sensitive noses may disagree, and it must be said that fragrance-free is preferred because fragrance is a known skin irritant, but at least Avon didn't overdo it).

One more comment: Some of the plant extracts this contains have limited research on their ability to lighten brown spots, but the amounts of these specific ingredients are on the low side, not to mention the biggest benefit this hand cream offers for those with brown spots is the sun protection it provides.

  • A powerhouse anti-aging formula!
  • Provides broad spectrum sun protection to reduce brown spots.
  • Moisturizes dry hands without feeling slick.
  • Loaded with antioxidants and retinol.
  • Fairly priced.
  • None.

Improves texture, tone and clarity of hands for remarkably younger-looking skin. Reduces the look of dark spots on your hands.

Active Ingredients: Octinoxate 7.5%, Oxybenzone 4.0%, Avobenzone 2.0% Inactive Ingredients: Water/Eau, Glycerin, Pentaerythrityl Tetraethylhexanoate, Steareth-2, Glycolic Acid, Behenyl Alcohol, Dimethicone, PEG-40 Stearate, Myristyl Myristate, Trisiloxane, Lauryl Lactate, Aspartic Acid, Zea Mays (Corn) Kernel Extract, Phytol, Butyrospermum Parkii (Shea) Butter, Cola Nitida Seed Extract, Glycine Soja (Soybean) Seed Extract, Punica Granatum Fruit Juice, Retinyl Palmitate, Daucus Carota Sativa (Carrot) Root Extract, Ascorbyl Palmitate, Helianthus Annuus (Sunflower) Seed Extract Retinol, Glycine Soja (Soybean) Oil, Saxifraga Sarmentosa Extract, Vitis Vinifera (Grape) Fruit Extract, Tocopherol, Beta-Carotene, Morus Nigra Root Extract, Scutellaria Baicalensis Root Extract, Glyceryl Stearate, PEG-100 Stearate, PVM/MA Decadiene Crosspolymer, Xanthan Gum, Silica, Acrylates/Carbamate Copolymer, Maltodextrin, Lecithin, Trimethylsiloxysilicate, Butylene Glycol, Ammonium Hydroxide, Phenoxyethanol, Methylparaben, Disodium EDTA, BHT, Parfum/Fragrance

The last few years have been an interesting time for the world's largest direct seller. Avon is sold in 120 countries and has an enormous range of products that goes beyond skin care and makeup, all sold by five million Avon representatives racking up annual sales of over $8 billion (Source: Yet due to several quarters of lackluster or poor financial performance, the company announced a multiyear restructuring plan in 2006. The anticipated cost of these changes is upwards of $500 million, which includes downsizing underperforming areas and focusing on remarketing their star products. In recent years, those key products have had "cosmeceutical" appeal, with claims that have gone beyond reality (but overexaggerated claims sell big in the cosmetics industry).

The Anew Clinical line ushered in several products claiming to work like (or, in some instances, better than) cosmetic corrective procedures. Whether you are considering laser treatments, Botox, Thermage, collagen injections, or even liposuction, the ads for Anew Clinical were designed to make you rethink that decision.

It is definitely impressive that Avon invested $100 million on a state-of-the-art research and product development facility in New York, but despite some innovative products that compete with the best of the best (typically for much less money), no cosmetics company has (or will) produce skin-care products that rival or beat the results obtainable from medical procedures. It's admittedly easier to slather on a cream or stroke a pad over your face than to make an office call and shoulder the expense for a cosmetic corrective procedure, but in this case convenience and savings don't equal—or even come close to—comparable results. And lest we forget, despite the onslaught of so-called cosmeceutical products claiming to mimic the results such procedures provide, the number of these procedures being performed increases each year. If any of these works-like-(insert cosmetic corrective procedure here) products did work, the number of procedures would be declining, not rising.

The National Advertising Division (NAD) took issue with several claims Avon made in ads for their Anew Clinical products (Source: In some cases, Avon reworded their claims in ad reprints, while in others they "respectfully disagreed" with the NAD conclusions but agreed to take their comments into consideration for future ads. We'll see how this turns out, but, based on their current ads, the message remains that Anew Clinical products are at the forefront of making cosmetic corrective procedure results as easy as calling your Avon representative and reciting your credit card number.

As a major international cosmetics company, Avon has several initiatives in place that prove its commitment to women and the environment. Whether donating to women's health concerns (most notably breast cancer), surpassing environmental regulations, or financially supporting alternative methods to animal testing, Avon's principles are responsible and admirable. If you pay attention to the best of what they have to offer, you will not only be supporting Avon's mission to improve the lives of women but also gaining some wonderful products, making it a win-win situation.

The bad news is that unless you know what you want and order from Avon's Web site, dealing with an Avon representative tends to be a frustrating experience. Try as they might, most of them are mere order-takers. They cannot keep up with the product assortment, sales, and changes that occur between Avon's "campaigns." One of the representatives we dealt with was quite frank about how much she didn't know, and mentioned that they are not kept as up-to-date as they should be, not to mention the haphazard assortment of testers or samples available. On the flipside, Avon is a wonderful mail-order company should you need to return or exchange products. Unlike companies with a similar business model (Arbonne comes to mind), Avon makes the process smooth and hassle-free, with a "if you're not happy, we're not" motto that epitomizes outstanding customer service.

For more information about Avon, call (800) 500-AVON or visit

Avon Makeup

If you've been noticing more magazine and television ads for Avon recently, it's no accident. According to an article in the November 21, 2005, issue of The Rose Sheet, Avon's ad spending through 2008 will reach "historical heights" due in part to the brand's flat performance the past couple of years. Avon's CEO Andrea Jung admitted that the company's makeup business has struggled due to increased competition, a point we wholeheartedly agree with. Avon may be viewed as a skin-care innovator, but when it comes to makeup they're more follow-the-leaders than trail blazers. Admittedly, their foundations, powders, blush, and lipsticks have smoother, more state-of-the-art textures than ever, but with few exceptions none of them are setting a precedent that other, more innovative companies are likely to follow.

You will find some outstanding Avon makeup products to consider, but perhaps due to the sheer size of the collection there are far too many mediocre products, especially among the eyeshadows, pencils, and mascaras. Given that Avon isn't as easy to obtain as comparable products at your local drug or department store, many of the makeup items end up being a tough sell. After all, who wants to go out of their way for average products? Turning to what Avon does really well, you'll find their loose and pressed powders have amazingly silky textures and natural finishes. Their blushes are wonderful, and a few of the lipsticks and foundations are definitely worth talking about with enthusiasm. Another positive point is that Avon regularly discounts their makeup, often upwards of 50% during any given campaign (Avon's campaigns run for two weeks and the specials change each time). If you shop at the right time, the best of Avon color can be yours for less than you'd pay for most low-cost drugstore makeup.

Member Comments

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  1. How would you rate the results? (4 = Best)

    2 / 4 Average
  2. Was this product a good value? (4 = Best)

    2 / 4 Average
  3. Would you recommend this product? (4 = Best)

    2 / 4 Average
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  1. Mil K
    Reviewed on Wednesday, December 31, 2014
    • Results
      1 / 4
    • Recommend
      1 / 4
    • Value
      1 / 4
    Way Too Much Scent
    • Horrible heavy scent. Will throw out the whole tube after using once. Another reviewer said the smell lingers, it sure does.

    Reviewed on Wednesday, September 03, 2014
    • Recommend
      1 / 4
    • Results
      1 / 4
    • Value
      1 / 4
    No cons?? Fragrance!
    • PC seems to be overlooking fragrance a bit lately. Definitely a con in this product!

  3. Maria F
    Reviewed on Thursday, August 21, 2014
    • Recommend
      4 / 4
    • Results
      4 / 4
    • Value
      4 / 4
    • This hand cream is a letdown because I cannot stand the fragrance. What a dilemma… it is everything I have been looking for in a hand cream: creamy yet not thick, applies quickly and evenly without the white cast, etc. but there is the smell! I hoped it would dissipate quickly but it’s lingering, giving me a headache. Even so, I recommend it since others may find the smell just fine.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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