Like so many of Avon's Clearskin toners over the years, this one is a problematic formula that offers little hope of improving acne or reducing the redness it causes or the marks it can leave behind. Such improvement is nearly impossible from a formula like this that contains a high amount of skin-damaging alcohol along with other irritants such as witch hazel, eucalyptus, menthol, and, topping it all off, fragrance. None of these ingredients are helpful for acne-affected skin. See More Info to learn how alcohol hurts skin and why irritating oily skin makes it worse, not better.
This toner contains anti-acne superstar ingredient salicylic acid at a 0.5% concentration. Although that amount of potentially effective, it's lower than what most people struggling with acne will need—although to this formula's credit, the pH of 3 allows the salicylic acid to function as an exfoliant. But you don't have to tolerate the irritants this toner contains to gain the skin-clearing benefits of salicylic acid (also known as BHA). See our list of Best Anti-Acne Products for superior, gentler options.
- Contains salicylic acid formulated at a pH that allows it to exfoliate clogged pores, thus reducing acne.
- The amount of alcohol (you can really smell it, and this product has added fragrance) poses a strong risk of irritation.
- Contains other proven irritants, including menthol, whose cooling effect is a sign skin is being irritated.
- 0.5% salicylic acid likely won't be enough for moderate or stubborn acne.
Alcohol in Skin Care: Alcohol in skin-care products causes dryness and free-radical damage, and impairs the skin's ability to heal. The irritation it causes damages healthy collagen production and can stimulate oil production at the base of the pore, making oily skin worse (Sources: Biochimica et Biophysica Acta, May 2012, pages 1,410–1,419; Alcoholism, Clinical and Experimental Research, January 2011, pages 83–90; "Skin Care—From the Inside Out and Outside In," Tufts Daily, April 1, 2002; eMedicine Journal, May 8, 2002, volume 3, number 5, www.emedicine.com; Cutis, February 2001, pages 25–27; Contact Dermatitis, January 1996, pages 12–16; and http://pubs.niaaa.nih.gov/publications/arh27-4/277-284.htm).
Irritation and Oily Skin: Inflammation in skin is usually related to external factors such as irritation that damages the skin's barrier in numerous ways, whether you can see the reaction or not. When irritation on the surface of skin happens it activates specific chemicals called neuropeptides in the brain (Journal of Investigative Dermatology, 2007). Those substances are specifically the kind that regulates the hormonal system of the body.
When this happens, it then causes inflammatory chemicals targeted directly in the oil gland. Then, these inflammatory chemicals trigger an increase in oil production, which can increase the size of the pore, and the likelihood of acne—the more inflammation that occurs, the worse the risk (European Journal of Dermatology, 2002 & Dermatology, 2003).
Bottom line: Inflammation and its resulting irritation, whether internal or external (for this discussion externally it would be due to the use of irritating ingredients, hot water, overusing scrubs, etc.), is practically a guarantee you will see excess production of oil, larger pores and acne breakouts (Experimental Dermatology, 2009 & Dermato-Endocrinology, 2011).
That's reason enough to avoid products with irritating ingredients, which often come in the form of fragrance including the misnamed "essential" oils.
Controls oil while it leaves skin feeling clean and refreshed.
Active Ingredients: Salicylic Acid 0.5% Inactive Ingredients: Water/Eau, SD Alcohol 40-B, Hamamelis Virginiana (Witch Hazel) Extract, Glycerin, Polysorbate 20, Eucalyptus Globulus Leaf Extract, Aloe Barbadensis Leaf Extract, Menthol, Trideceth-9, Sodium Citrate, Citric Acid, Quaternium-22, Tetrasodium EDTA, Parfum/Fragrance, Benzophenone-2, Propylene Glycol, Disodium EDTA, Yellow 6/Ci 15985, Blue 1/Ci 42090, Red 4/Ci 14700
The last few years have been an interesting time for the world's largest direct seller. Avon is sold in 120 countries and has an enormous range of products that goes beyond skin care and makeup, all sold by five million Avon representatives racking up annual sales of over $8 billion (Source: www.avoncompany.com). Yet due to several quarters of lackluster or poor financial performance, the company announced a multiyear restructuring plan in 2006. The anticipated cost of these changes is upwards of $500 million, which includes downsizing underperforming areas and focusing on remarketing their star products. In recent years, those key products have had "cosmeceutical" appeal, with claims that have gone beyond reality (but overexaggerated claims sell big in the cosmetics industry).
The Anew Clinical line ushered in several products claiming to work like (or, in some instances, better than) cosmetic corrective procedures. Whether you are considering laser treatments, Botox, Thermage, collagen injections, or even liposuction, the ads for Anew Clinical were designed to make you rethink that decision.
It is definitely impressive that Avon invested $100 million on a state-of-the-art research and product development facility in New York, but despite some innovative products that compete with the best of the best (typically for much less money), no cosmetics company has (or will) produce skin-care products that rival or beat the results obtainable from medical procedures. It's admittedly easier to slather on a cream or stroke a pad over your face than to make an office call and shoulder the expense for a cosmetic corrective procedure, but in this case convenience and savings don't equal—or even come close to—comparable results. And lest we forget, despite the onslaught of so-called cosmeceutical products claiming to mimic the results such procedures provide, the number of these procedures being performed increases each year. If any of these works-like-(insert cosmetic corrective procedure here) products did work, the number of procedures would be declining, not rising.
The National Advertising Division (NAD) took issue with several claims Avon made in ads for their Anew Clinical products (Source: www.nadreview.org/default.asp?SessionID=1149178&DocType=1&CaseType=1). In some cases, Avon reworded their claims in ad reprints, while in others they "respectfully disagreed" with the NAD conclusions but agreed to take their comments into consideration for future ads. We'll see how this turns out, but, based on their current ads, the message remains that Anew Clinical products are at the forefront of making cosmetic corrective procedure results as easy as calling your Avon representative and reciting your credit card number.
As a major international cosmetics company, Avon has several initiatives in place that prove its commitment to women and the environment. Whether donating to women's health concerns (most notably breast cancer), surpassing environmental regulations, or financially supporting alternative methods to animal testing, Avon's principles are responsible and admirable. If you pay attention to the best of what they have to offer, you will not only be supporting Avon's mission to improve the lives of women but also gaining some wonderful products, making it a win-win situation.
The bad news is that unless you know what you want and order from Avon's Web site, dealing with an Avon representative tends to be a frustrating experience. Try as they might, most of them are mere order-takers. They cannot keep up with the product assortment, sales, and changes that occur between Avon's "campaigns." One of the representatives we dealt with was quite frank about how much she didn't know, and mentioned that they are not kept as up-to-date as they should be, not to mention the haphazard assortment of testers or samples available. On the flipside, Avon is a wonderful mail-order company should you need to return or exchange products. Unlike companies with a similar business model (Arbonne comes to mind), Avon makes the process smooth and hassle-free, with a "if you're not happy, we're not" motto that epitomizes outstanding customer service.
For more information about Avon, call (800) 500-AVON or visit www.avon.com.
If you've been noticing more magazine and television ads for Avon recently, it's no accident. According to an article in the November 21, 2005, issue of The Rose Sheet, Avon's ad spending through 2008 will reach "historical heights" due in part to the brand's flat performance the past couple of years. Avon's CEO Andrea Jung admitted that the company's makeup business has struggled due to increased competition, a point we wholeheartedly agree with. Avon may be viewed as a skin-care innovator, but when it comes to makeup they're more follow-the-leaders than trail blazers. Admittedly, their foundations, powders, blush, and lipsticks have smoother, more state-of-the-art textures than ever, but with few exceptions none of them are setting a precedent that other, more innovative companies are likely to follow.
You will find some outstanding Avon makeup products to consider, but perhaps due to the sheer size of the collection there are far too many mediocre products, especially among the eyeshadows, pencils, and mascaras. Given that Avon isn't as easy to obtain as comparable products at your local drug or department store, many of the makeup items end up being a tough sell. After all, who wants to go out of their way for average products? Turning to what Avon does really well, you'll find their loose and pressed powders have amazingly silky textures and natural finishes. Their blushes are wonderful, and a few of the lipsticks and foundations are definitely worth talking about with enthusiasm. Another positive point is that Avon regularly discounts their makeup, often upwards of 50% during any given campaign (Avon's campaigns run for two weeks and the specials change each time). If you shop at the right time, the best of Avon color can be yours for less than you'd pay for most low-cost drugstore makeup.