This brow mascara has all the wow-factor you'd expect from a BEST-rated product! The small brush easily grooms brows into your desired shape, and the tinted brow gel that the brush deposits works in two different ways to fill in sparse areas. The gel formula is thickening, so it clings to the existing brow hairs and builds volume without becoming clumpy or hard.
Subtly building on what you already have is good news for people who have reasonably filled in eyebrows, but what if you don't? Use the tip of the small wand's brush to draw in a little color and you'll be surprised at how gorgeously even the sparsest brows will fill in.
Unfortunately, this product is available only in light brown and dark brown, which leaves blondes and redheads out of luck on an exact match for their natural color. However, the available shades may still be workable for dark blonde brows or blondes who want to make light brows darker.
- Small wand and brush is easy to manipulate.
- Grooms and fills in sparse brows.
- Can be used to draw in color.
- Doesn't make brow hairs clumpy or hard.
Benefit was developed by twins Jean Danielson and Jane Blackford, whose initial claim to fame was a stint as the Calgon twins back in 1960s television commercials. They opened their first cosmetics store, The Face Place, in San Francisco circa 1976, and then, perhaps recognizing the need for a name with more impact, The Face Place became Benefit in 1990. From there the line took off and expanded its presence beyond the Bay Area to include national department stores and, eventually, Sephora boutiques. Sephora's parent company, LVMH, purchased Benefit in late 1999, and, for the most part, has allowed the brand to stay true to the zany irreverence that put it on the map.
Fortunately the change hasn't eroded Benefit's makeup philosophy, which is outrageously fun, or its product arsenal centered on impossibly cute names and a lexicon that aims to make beauty enjoyable. Benefit single-handedly started the trend of selling makeup and skin-care products with ultra-cute appellations for less than ultra-fancy prices. It seems that in recent years, LVMH's influence may have trickled down to Benefit's marketing department, because most of the cute, attitude-based product descriptions have been tempered to more clearly communicate the products'... you guessed it, benefit. But that's a smart move given the number of products Benefit competes with in department stores and at Sephora.
Yet even with the more straightforward claims, most of these products simply can't do what they say they can. In almost every instance, the showcased ingredients are either present in itsy-bitsy amounts or the claims attributed to them are not even remotely true. Despite this, if you're in the mood for a fun experience and can manage to choose products wisely while enjoying the whimsy, Benefit deserves a look.
For more information about Benefit, call (800) 781-2336 or visit www.Benefitcosmetics.com.
It's refreshing to see a cosmetics line espouse fun and frivolity, but if product quality and performance aren't there to sustain the philosophy there's not much to discuss. Luckily, that's not the case with most of Benefit's makeup. As with most lines, there are enough missteps and problem products to shop carefully, but Benefit shines in several categories, including foundation, bronzing powder, blush, and shimmer products.