Benefit boasts its Hydra-Smooth Lip Color is "the future of lipstick," but it never explains exactly why that's the case. Look on the company's website, and you'll see a description of a lipstick that doesn't seem extraordinary in any way—as it turns out, it isn't extraordinary at all!
Hyperbole aside, this is a good creamy lipstick that glides on easily and feels comfortable. There are three levels of coverage—sheer, medium, and medium full—and each formula is true to its name. The color selection is flattering (with the brightest colors of the bunch having the most sheer finish), and the art deco packaging is cute. The only drawback is that when you first put it on, there's a bit of a waxy taste, but it dissipates quickly.
Overall, Hydra-Smooth Lip Color is a good option if you're looking for a cream lipstick; but, be aware, you absolutely do not have to spend this much for one because there are many similar lipsticks available at the drugstore!
- Applies easily and feels comfortable.
- Comes in truly sheer, medium, and medium-full coverage formulas.
- Attractive color selection.
- Has a slightly waxy taste when you first apply it.
Hydra-smooth lip color is the fun & flattering future of lipstick! It’s enriched with shea, mango butter and vitamin E for lips that look supple & hydrated. It glides on irresistibly smooth with a double-slanted tip that’s custom designed to define AND fill. This collection was specially created to bring you the Top 10 most universally flattering shades…so they’re easy to pick & even easier to wear.
Benefit was developed by twins Jean Danielson and Jane Blackford, whose initial claim to fame was a stint as the Calgon twins back in 1960s television commercials. They opened their first cosmetics store, The Face Place, in San Francisco circa 1976, and then, perhaps recognizing the need for a name with more impact, The Face Place became Benefit in 1990. From there the line took off and expanded its presence beyond the Bay Area to include national department stores and, eventually, Sephora boutiques. Sephora's parent company, LVMH, purchased Benefit in late 1999, and, for the most part, has allowed the brand to stay true to the zany irreverence that put it on the map.
Fortunately the change hasn't eroded Benefit's makeup philosophy, which is outrageously fun, or its product arsenal centered on impossibly cute names and a lexicon that aims to make beauty enjoyable. Benefit single-handedly started the trend of selling makeup and skin-care products with ultra-cute appellations for less than ultra-fancy prices. It seems that in recent years, LVMH's influence may have trickled down to Benefit's marketing department, because most of the cute, attitude-based product descriptions have been tempered to more clearly communicate the products'... you guessed it, benefit. But that's a smart move given the number of products Benefit competes with in department stores and at Sephora.
Yet even with the more straightforward claims, most of these products simply can't do what they say they can. In almost every instance, the showcased ingredients are either present in itsy-bitsy amounts or the claims attributed to them are not even remotely true. Despite this, if you're in the mood for a fun experience and can manage to choose products wisely while enjoying the whimsy, Benefit deserves a look.
For more information about Benefit, call (800) 781-2336 or visit www.Benefitcosmetics.com.
It's refreshing to see a cosmetics line espouse fun and frivolity, but if product quality and performance aren't there to sustain the philosophy there's not much to discuss. Luckily, that's not the case with most of Benefit's makeup. As with most lines, there are enough missteps and problem products to shop carefully, but Benefit shines in several categories, including foundation, bronzing powder, blush, and shimmer products.