They’re Real! Push-Up Liner
0.04 fl. oz. for $24
Last Updated:07.29.2015
Jar Packaging:No
Tested on animals:Yes
Review Overview

They're Real! Push-Up Liner has the texture of a gel-cream eyeliner dispersed through a pen-style applicator (like liquid eyeliner) instead of a traditional pot. The twist-up packaging is intended to keep the formula from drying out, and offers a new way to apply gel-cream eyeliner without the need for a separate brush. For some users, this style of applicator can be advantageous, but it's not for everyone.

Originally launched in a single, matte black shade, They're Real! Push-Up Liner now also comes in deeply pigmented hues of brown, blue, purple and green. How thick or thin of a line you create depends on your technique, but either way, the rubbery flexibility of the "AccuFlex" tip hugs the lash line, depositing saturated color. It takes a bit of practice to master applying this eyeliner as smoothly as you want, but once you do, you may even find its slanted point helpful for creating a winged or cat-eye look.

The fragrance-free formula sets fairly quickly to a waterproof, but not necessarily foolproof finish. Oily skin can take its toll and break down the color over the course of the day, to the point where we even experienced the color bleeding into an unflattering pinkish hue when using the purple shade.

If you don't have oily skin, this wears far better, offering unbudgeable color all day long. In fact, it stays on so well that you'll definitely need an oil-based makeup remover to get it off—a cleanser and water just doesn't cut it.

One drawback to the unique applicator is the need to click and wipe away the product that sits in the tip before applying because it somewhat hardens. It's an easy fix, but given how much this eyeliner costs, it seems wasteful.

All in all, They're Real! Push-Up Liner seems to be a polarizing product. The love it or hate it phenomenon is centered around the fact that people either find it easier or more difficult to work with compared to their normal eyeliner. Our three-star rating is based on its performance, but we know this isn't the eyeliner for everyone!

  • Flexible tip hugs lash line and deposits saturated color.
  • Ably draws a thick or thin line, depending on your preference.
  • Expanded shade range includes deeply pigmented black, brown, blue, purple and green.
  • Waterproof as claimed.
  • Oily skin can break down the formula.
  • Product can dry out if it sits in the tip for too long.

Benefit They’re Real! Push-Up Liner is the first foolproof and budge-proof gel eyeliner in a pen. This eyeliner’s soft AccuFlex™ tip is custom-angled to draw an easy line. Its flat, wide guard gently pushes lashes aside to get close to lash line.


Isododecane, Dextrin Palmitate, Polymethylsilsesquioxane, Synthetic Fluorphlogopite, Trimethylsiloxysilicate, Ethylhexyl Palmitate, Dimethicone, Phenoxyethanol, Disodium Stearoyl Glutamate, Aluminum Hydroxide, Silica. [+/-: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide)].

Brand Overview

Benefit At-A-Glance

Strengths: Worthwhile foundation and powder options; excellent assortments of blushes and a good bronzer; nice brow-enhancing options; several beautiful lip colors; excellent illuminating products.

Weaknesses: Skincare products could use more innovation (many contain potentially irritating fragrance and have bland formulas).

Benefit was developed by twins Jean Danielson and Jane Blackford, whose initial claim to fame was a stint as the Calgon twins back in 1960s television commercials. They opened their first cosmetics store, The Face Place, in San Francisco circa 1976, and then, perhaps recognizing the need for a name with more impact, The Face Place became Benefit in 1990. From there the line took off and expanded its presence beyond the Bay Area to include national department stores and, eventually, Sephora boutiques.

Benefit's makeup philosophy is outrageously fun, or its product arsenal centered on impossibly cute names and a lexicon that aims to make beauty enjoyable. Benefit single-handedly started the trend of selling makeup and skincare products with ultra-cute appellations for less than ultra-fancy prices. As with most lines, there are enough missteps and problem products to shop carefully, but Benefit shines in several categories, including foundation, bronzing powder, blush, and shimmer products.

Unfortunately, some of the products simply can't live up to their promises. This is mostly true of their skincare formulas, where the showcased ingredients are either present in itsy-bitsy amounts or the claims attributed to them are very exaggerated. Despite this, if you're in the mood for a fun experience and can manage to choose products wisely while enjoying the whimsy, Benefit deserves a look.

For more information about Benefit, call (800) 781-2336 or visit www.Benefitcosmetics.com.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!

The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
Summary of Member Comments
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Hardly revolutionary, just gimmicky

This eyeliner is marketed as a revolutionary way of applying a liner. I think this is just a felt tip liner with thicker ink. Even the sales person at Macy's had an issue with dispensing it. You have to be pretty skilled at applying a liner to draw a straight line with this one. Another gimmicky product from a line that is trying to be "revolutionary".

Reviewed by
Aneta D.
Ugh . . . Doesn't apply

Tried it and had to return it. The product was always hard and dry. Trying to remove the dried-out product made a giant mess of my fingers and sink. Since it didn't come out of the tube, it didn't work as a liner.

Reviewed by
Michelle B.
Ridiculous system

This eyeliner formula is flaky and hard to apply. the product keeps pushing out when you don't use it. will never buy again.

Reviewed by
Don't buy the hype or clever marketing

I tried I really tried. I had high hopes that unfortunately never materialized. For the price point of this eyeliner I expected better quality than this. It was not easy to apply & has an affinity of drying out even if you keep the plastic plug it comes with & replace after application, in addition to the cap it still dries out & makes it impossible to apply. Even when it was brand new it never applied easily or smoothly. Don’t buy!

Reviewed by
Dana M
My new HG Eyeliner

I don't think I will ever be able to use a different eyeliner! I love the product-it is a perfect matte black and it stays put ALL day! I don't have oily skin or eyelids so I don't have trouble with it breaking down. The accuflex tip is revolutionary-it makes winged/cat eye liner a breeze! I can't say enough good things about this eyeliner. I am hooked!

Reviewed by
Danielle L.
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585632-IIS4 v1.0.0.431 10/3/2015 10:21:39 PM