They're Real! Push-Up Liner has the texture of a gel-cream eyeliner but is dispersed through a pen-style applicator (like liquid eyeliner) instead of a traditional pot. The twist-up packaging is intended to keep the formula from drying out, and offers a new way to apply gel-cream eyeliner without the need for a separate brush.
In some areas, They're Real! Push-Up Liner really excels, but it's not a total homerun.
The "AccuFlex" tip hugs the lash line, depositing saturated, matte black color. How thick or thin of a line you create depends on your technique, but either way, the rubbery flexibility of the tip produces even coverage (no dragging or skipping). Bonus: Its slanted point is super-helpful when drawing on a winged or cat-eye look.
Once set, the fragrance-free formula is waterproof, but not necessarily foolproof. Oily skin can take its toll and break down the color over the course of the day, to the point where you may even experience smudging. If you don't have oily skin, this wears better, offering stay-put color all day.
One drawback to the unique applicator is the need to click and wipe away the product that sits in the tip before applying because it somewhat hardens. It's an easy fix, but given how much this eyeliner costs, it seems wasteful.
All in all, we were impressed by They're Real! Push-Up Liner's unique applicator's ability to impart smooth, richly pigmented color, but there is room for improvement. This style of eyeliner is the first of its kind, but we suspect imitators from the drugstore to high-end brands will follow.
- Flexible tip hugs lash line and produces a smooth line of color.
- Ably draws a thick or thin line, depending on your preference.
- Saturated, matte black pigment.
- Waterproof as claimed.
- Slanted tips works well for winged, cat-eye look.
- Oily skin can break down the formula resulting in smudging.
- Product can dry out if it sits in the tip for too long.