They're Real! Push-Up Liner has the texture of a gel-cream eyeliner dispersed through a pen-style applicator (like liquid eyeliner) instead of a traditional pot. The twist-up packaging is intended to keep the formula from drying out, and offers a new way to apply gel-cream eyeliner without the need for a separate brush. For some users, this style of applicator can be advantageous, but it's not for everyone.
Originally launched in a single, matte black shade, They're Real! Push-Up Liner now also comes in deeply pigmented hues of brown, blue, purple and green. How thick or thin of a line you create depends on your technique, but either way, the rubbery flexibility of the "AccuFlex" tip hugs the lash line, depositing saturated color. It takes a bit of practice to master applying this eyeliner as smoothly as you want, but once you do, you may even find its slanted point helpful for creating a winged or cat-eye look.
The fragrance-free formula sets fairly quickly to a waterproof, but not necessarily foolproof finish. Oily skin can take its toll and break down the color over the course of the day, to the point where we even experienced the color bleeding into an unflattering pinkish hue when using the purple shade.
If you don't have oily skin, this wears far better, offering unbudgeable color all day long. In fact, it stays on so well that you'll definitely need an oil-based makeup remover to get it off—a cleanser and water just doesn't cut it.
One drawback to the unique applicator is the need to click and wipe away the product that sits in the tip before applying because it somewhat hardens. It's an easy fix, but given how much this eyeliner costs, it seems wasteful.
All in all, They're Real! Push-Up Liner seems to be a polarizing product. The love it or hate it phenomenon is centered around the fact that people either find it easier or more difficult to work with compared to their normal eyeliner. Our three-star rating is based on its performance, but we know this isn't the eyeliner for everyone!
- Flexible tip hugs lash line and deposits saturated color.
- Ably draws a thick or thin line, depending on your preference.
- Expanded shade range includes deeply pigmented black, brown, blue, purple and green.
- Waterproof as claimed.
- Oily skin can break down the formula.
- Product can dry out if it sits in the tip for too long.