Studio 3-in-1 Mascara

Price:
$3 
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Category:
Makeup > Mascaras (regular) > Regular Mascara
Last Updated:
12/30/2013
Jar Packaging:
No
Tested On Animals:
No

e.l.f.'s Studio 3-in-1 Mascara claims to lengthen, separate, and define the lashes, and although it does do all three, it has problems that keep it from being ranked among the best mascaras on the market.

You'll notice the issues right off the bat, as this mascara clumps in the first couple of coats. The clumps can be brushed out, but that adds yet another step to your beauty routine, an extra step that no one needs!

This mascara lets you build good length and a moderate amount of volume, and provides lash separation, but by the end of the day it starts to smudge—another strike against it!

If it weren't for the clumping and smudging issues, this might have earned a Beautypedia "BEST" for its performance in enhancing lashes; as is, there are plenty of better mascaras to consider, including many at the drugstore.

Pros:
  • Adds good length to lashes.
  • Separates lashes well, and adds moderate volume.
Cons:
  • Clumps within the first couple of coats.
  • Smudges by the end of the day.

From a line of cosmetics whose claim to fame is its rock-bottom prices we weren't expecting much. With almost every individual item selling for just $1, could there be any outstanding finds to rival the best options from drugstores and department stores? Surprisingly, the answer is yes. Yet although that's good news, the entire picture isn't so rosy, and many of the products from e.l.f. (which stands for Eyes, Lips, Face) are as basic as can be, while a few are resounding disappointments we wouldn't even give away.

e.l.f. was founded by Scott Vincent Borba—the same businessman responsible for the Borba "beauty waters" being sold at Sephora boutiques—and Joseph Shamah. The story goes that one day Borba was shopping in an unnamed "dollar store" (where everything sells for a dollar) and noticed women dressed in designer clothing and sporting designer handbags loading up their baskets with inexpensive nail polish, eye pencils, and lip balm. He took note of the products being sold in such stores and quickly decided he could offer products of even higher quality at the same competitive price. His idea paid off, as e.l.f. enjoyed sales last year of $5 million.

As you might expect, not everything in the e.l.f. line is great. When you're offering almost every product for $1, they're not going to be nearly as luxurious or innovative as the company proclaims (the ingredient lists couldn't be more basic and the packaging is sometimes slipshod). Many e.l.f. items have packaging that, while functional, can only be described as cheap. In terms of value, yes, almost everything is inexpensive, but in most cases the container sizes are much smaller than the norm. Still, if you're considering spending a few dollars on fun, occasional-use colors, size becomes much less of an issue.

In addition to being found at some dollar stores, e.l.f. has expanded its distribution to selected Target stores and regional drugstores. However, the best place to experience the collection is online (none of the stores provide testers). The cheaper elements are a given based on the price point e.l.f. has established, but overall you're likely to be impressed with what they developed for so little money, and you may just find some beauty bargains that raise the bar—at least to a height that's taller than your average elf!

For more information about e.l.f., call (800) 231-4732 or visit www.eyeslipsface.com.

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    2 / 4 Average
  2. Was this product a good value? (4 = Best)

    4 / 4 Best
  3. Would you recommend this product? (4 = Best)

    4 / 4 Best
Page of 1
  1. Kerry P.
    Reviewed on Friday, December 20, 2013
    • Value
      4 / 4
    • Recommend
      4 / 4
    • Results
      2 / 4
    This is a good tubing mascara
    • I tried this after reading a review where the writer speculated that this might be a tubing mascara, and I have to agree with her. If it gets wet, it won't run, but if you rub your wet lashes the mascara will come off in goopy little strings. I never experienced smearing or flaking with this, and the clumping went away after a few uses. I dislike the spiky ball-shaped wand tip, and I need at least 2-3 coats to build a decent amount of volume. But a $3 tubing mascara - yes, please!

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Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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