Studio Baked Bronzer

Price:
$3 
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Category:
Makeup > Bronzers > Powder Bronzer
Last Updated:
3/26/2014
Jar Packaging:
No
Tested On Animals:
No

e.l.f.'s Studio Baked Bronzer is a good choice for people who've shied away from bronzers in the past because of fears that they would look too orange or too shimmery (a natural tan doesn't sparkle)!

This pressed-powder bronzer has a remarkably smooth texture and applies very sheer, but can easily be built up for a more dramatic look. All three shades are subtle enough that they impart a warm, natural-looking glow on light to medium skin tones. There is a small amount of shimmer, but it's subdued, serving to highlight the skin instead of emphasizing pores or oiliness.

Definitely consider this one the next time you're in the market for a bronzer—this is great performance at a price that's hard to beat!

Pros:
  • Smooth texture with sheer, buildable color.
  • All shades provide a subtle, warm glow that isn't orange.
  • Subdued shimmer highlights skin without emphasizing pores or oiliness.
Cons:
  • None.

From a line of cosmetics whose claim to fame is its rock-bottom prices we weren't expecting much. With almost every individual item selling for just $1, could there be any outstanding finds to rival the best options from drugstores and department stores? Surprisingly, the answer is yes. Yet although that's good news, the entire picture isn't so rosy, and many of the products from e.l.f. (which stands for Eyes, Lips, Face) are as basic as can be, while a few are resounding disappointments we wouldn't even give away.

e.l.f. was founded by Scott Vincent Borba—the same businessman responsible for the Borba "beauty waters" being sold at Sephora boutiques—and Joseph Shamah. The story goes that one day Borba was shopping in an unnamed "dollar store" (where everything sells for a dollar) and noticed women dressed in designer clothing and sporting designer handbags loading up their baskets with inexpensive nail polish, eye pencils, and lip balm. He took note of the products being sold in such stores and quickly decided he could offer products of even higher quality at the same competitive price. His idea paid off, as e.l.f. enjoyed sales last year of $5 million.

As you might expect, not everything in the e.l.f. line is great. When you're offering almost every product for $1, they're not going to be nearly as luxurious or innovative as the company proclaims (the ingredient lists couldn't be more basic and the packaging is sometimes slipshod). Many e.l.f. items have packaging that, while functional, can only be described as cheap. In terms of value, yes, almost everything is inexpensive, but in most cases the container sizes are much smaller than the norm. Still, if you're considering spending a few dollars on fun, occasional-use colors, size becomes much less of an issue.

In addition to being found at some dollar stores, e.l.f. has expanded its distribution to selected Target stores and regional drugstores. However, the best place to experience the collection is online (none of the stores provide testers). The cheaper elements are a given based on the price point e.l.f. has established, but overall you're likely to be impressed with what they developed for so little money, and you may just find some beauty bargains that raise the bar—at least to a height that's taller than your average elf!

For more information about e.l.f., call (800) 231-4732 or visit www.eyeslipsface.com.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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