Studio HD Lifting Concealer
Last Updated:12.30.2013
Jar Packaging:No
Tested on animals:No
Review Overview

Studio HD Lifting Concealer is very creamy, and remains somewhat creamy and wet-looking throughout its entire wear time. This creaminess also means it can slide around on the skin, which in turn means that dark circles and imperfections will become visible again because the concealer has migrated elsewhere.

There are six shades in all, but only three are flesh-toned; the other three are "correcting" colors of gold, purple, and green, which don't correct anything, but do lend a strange cast to the skin. There are no options for very light or very dark skin tones.

Avoid this one, and check out our list of Best Concealers instead!

  • None. (OK, the price is nice, but given the performance it's no bargain!)
  • Concealer maintains a "wet" look the entire time it's being worn.
  • Consistency is creamy to the point of sliding across the face.
  • Very few color options for natural skin tones.
Brand Overview

e.l.f. At-A-Glance

Strengths: Bonafide beauty bargain prices; several praiseworthy makeup products including the powder blush, bronzer, and eyeshadows; some great face powders; oil-blotting papers are a steal; excellent brushes in the Studio line; a few good, inexpensive skincare products.

Weaknesses: Mostly average to poor skincare formulas; a multitude of terrible concealers; limited options for foundation; average to not-worth-it-at-any-price eyeliners (with the exception of one); some of the skincare products aren't on par with better formulated options that cost a bit more.

From a line of cosmetics whose claim to fame is its rock-bottom prices we weren't expecting much. With many of the makeup products selling for just $1, could there be any outstanding finds to rival the best options from drugstores and department stores? Surprisingly, the answer is yes. Yet although that's good news, the entire picture isn't so rosy, and many of the products from e.l.f. (which stands for Eyes, Lips, Face) are as basic as can be, while a few are resounding disappointments we wouldn't even give away.

e.l.f. was founded by Scott Vincent Borba—the same businessman responsible for the Borba "beauty waters" once sold at Sephora boutiques—and Joseph Shamah. The story goes that one day Borba was shopping in an unnamed "dollar store" (where everything sells for a dollar) and noticed women dressed in designer clothing and sporting designer handbags loading up their baskets with inexpensive nail polish, eye pencils, and lip balm. He took note of the products being sold in such stores and quickly decided he could offer products of even higher quality at the same competitive price. His idea paid off, as e.l.f. has enjoyed continued success and increased distribution online and in retail stores like Target.

As you might expect, not everything in the e.l.f. line is great. When you're offering almost every product for $1 (OK, there's plenty for $3 and $5, too), they're not going to be nearly as luxurious or innovative as the company proclaims (most of the ingredient lists couldn't be more basic and the packaging is sometimes slipshod). Many e.l.f. items have packaging that, while functional, can only be described as cheap. In terms of value, yes, almost everything is inexpensive, but in most cases the container sizes are much smaller than the norm. Still, if you're considering spending a few dollars on fun, occasional-use colors, size becomes much less of an issue.

This line can be found at select Target stores and some regional drugstores, but the best place to experience the collection is online (none of the stores provide testers). The cheaper elements are a given based on the price point e.l.f. has established, but overall you're likely to be impressed with what they developed for so little money, and you may just find some beauty bargains (especially makeup brushes) that raise the bar—at least to a height that's taller than your average elf!

For more information about e.l.f., call (800) 231-4732 or visit www.eyeslipsface.com.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!

The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
Summary of Member Comments
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My Go-To Undereye Corrector

I have the yellow shade, given an awful track record with the skin-toned e.l.f. offerings (I am a neutral-warm, light skinned person...they usually only have orange/pink toned skin products.) Even with some lines in my undereye area and oily skin literally everywhere else, this concealer in the yellow shade, used strategically, is fantastic. I can wear it for at least 8 hours without much creasing. Not bad for acne spots either thus far.

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I have used this and found it to be excellent.

Reviewed by
Wonderful concealer

Have tried all types of concealers - cheap and expensive - and found this ELF HD Lifting Concealer to do the job better than some of the "big name" cosmetic companies. It covered completely, did not fade as the day went on and stayed on until I removed it. Highly recommend it and I definitely would purchase again.

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