Studio HD Mattifying Cream Foundation
Last Updated:04.01.2015
Jar Packaging:No
Tested on animals:No
Review Overview

e.l.f. says this cream compact foundation is recommended for normal to oily skin, although we advise those with truly oily complexions to steer clear!

True to its name, Studio HD Mattifying Cream Foundation is creamy, spreading easily across the face with either a brush or sponge. The issue is that it never dries down to a true matte finish, instead looking waxen, not refined or matte.

Although this does wear well throughout a workday without fading or emphasizing wrinkles, it highlights dry patches, which even people with oily complexions might have on certain parts of their faces.

This fragrance-free foundation comes in a small range of colors, but there are natural-looking options for medium to dark skin tones. Overall, even at its attractive price, this isn't a good foundation.

  • Creamy formula applies easily.
  • Wears well without fading or emphasizing wrinkles.
  • Fragrance-free.
  • Never dries to a truly matte finish; looks waxy instead.
  • Highlights dry patches of skin.

Ethylhexl Palmitate, Octyldodecanol, Synthetic Wax, Copernicia Cerifera (Carnauba) Wax, Caprylic/Capric Triglyceride, Tridecyl Trimellitate, Mica, Nylon-12, Silica, Triacontanyl PVP, Polyglyceryl-4 Isostearate, Propylparaben, Tocopheryl Acetate. MAY CONTAIN: Iron Oxides, Manganese Violet, Red No. 33 Lake, Blue No. 1, Yellow No. 5 Lake, Titanium Dioxide, Red No.40 Lake, Chromium Hydroxide Green.

Brand Overview

e.l.f. At-A-Glance

Strengths: Bonafide beauty bargain prices; several praiseworthy makeup products including the powder blush, bronzer, and eyeshadows; some great face powders; oil-blotting papers are a steal; excellent brushes in the Studio line; a few good, inexpensive skincare products.

Weaknesses: Mostly average to poor skincare formulas; a multitude of terrible concealers; limited options for foundation; average to not-worth-it-at-any-price eyeliners (with the exception of one); some of the skincare products aren't on par with better formulated options that cost a bit more.

From a line of cosmetics whose claim to fame is its rock-bottom prices we weren't expecting much. With many of the makeup products selling for just $1, could there be any outstanding finds to rival the best options from drugstores and department stores? Surprisingly, the answer is yes. Yet although that's good news, the entire picture isn't so rosy, and many of the products from e.l.f. (which stands for Eyes, Lips, Face) are as basic as can be, while a few are resounding disappointments we wouldn't even give away.

e.l.f. was founded by Scott Vincent Borba—the same businessman responsible for the Borba "beauty waters" once sold at Sephora boutiques—and Joseph Shamah. The story goes that one day Borba was shopping in an unnamed "dollar store" (where everything sells for a dollar) and noticed women dressed in designer clothing and sporting designer handbags loading up their baskets with inexpensive nail polish, eye pencils, and lip balm. He took note of the products being sold in such stores and quickly decided he could offer products of even higher quality at the same competitive price. His idea paid off, as e.l.f. has enjoyed continued success and increased distribution online and in retail stores like Target.

As you might expect, not everything in the e.l.f. line is great. When you're offering almost every product for $1 (OK, there's plenty for $3 and $5, too), they're not going to be nearly as luxurious or innovative as the company proclaims (most of the ingredient lists couldn't be more basic and the packaging is sometimes slipshod). Many e.l.f. items have packaging that, while functional, can only be described as cheap. In terms of value, yes, almost everything is inexpensive, but in most cases the container sizes are much smaller than the norm. Still, if you're considering spending a few dollars on fun, occasional-use colors, size becomes much less of an issue.

This line can be found at select Target stores and some regional drugstores, but the best place to experience the collection is online (none of the stores provide testers). The cheaper elements are a given based on the price point e.l.f. has established, but overall you're likely to be impressed with what they developed for so little money, and you may just find some beauty bargains (especially makeup brushes) that raise the bar—at least to a height that's taller than your average elf!

For more information about e.l.f., call (800) 231-4732 or visit www.eyeslipsface.com.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!

The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
Summary of Member Comments
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Very good cream foundation for the money

I prefer a cream foundation because I have lupus and like the ability to build up coverage over affected areas, which can range from red to bright purple, with no problem. At $6.00, this can't be beat. I was able to completely cover problem areas. The shade range is limited at this time, and if you have scaly patches, it just looks funky, so exfoliate and moisturize first! It does not turn to a true matte finish, which I like, since on aging skin that can look harsh.

Reviewed by
pam h.
Not bad for the price

I actually really like this. I am very oily and cream foundations generally don't work well for me. I have a similar compact from Bobbi Brown, and honestly, I like the ELF one better. It has really good coverage compared to the Bobbi Brown one. I make sure to exfoliate before using it. I generally only use it when I'm in a hurry. It takes seconds to apply and doesn't look unnatural. I use it with a little powder on top. The price is great and I have yet to find another good cream foundation.

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