e.l.f.'s Studio Lip Exfoliator certainly does what it's supposed to—slough off dead skin to reveal smoother lips—but it doesn't do it gently!
This sugar-based exfoliator comes in a lipstick-like tube, and when you first use it, it feels like a comfortable mixture of a balm and a scrub. But, after only a couple of uses, the balm-like "coating" wears off, and you're left with a product that feels quite abrasive! Studio Lip Exfoliator is also hard, breaking off and crumbling the more you use it, wasting product and creating a mess.
This also contains fragrance, and even though Studio Lip Exfoliator is a product that's meant to be wiped off the lips, the taste lingers, encouraging licking, which is even worse for dry, chapped lips. In the end, you're better off using a warm washcloth or baby's toothbrush to exfoliate your lips.
- None. (OK, the price is great, but a bad product is a bad product ,no matter how high or low the cost.)
- Once the balm-like coating wears off, the exfoliator is very abrasive.
- Product breaks off and crumbles with continued use.
- Imparts a lingering fragrance, which can encourage lip-licking, leading to drier lips.
From a line of cosmetics whose claim to fame is its rock-bottom prices we weren't expecting much. With almost every individual item selling for just $1, could there be any outstanding finds to rival the best options from drugstores and department stores? Surprisingly, the answer is yes. Yet although that's good news, the entire picture isn't so rosy, and many of the products from e.l.f. (which stands for Eyes, Lips, Face) are as basic as can be, while a few are resounding disappointments we wouldn't even give away.
e.l.f. was founded by Scott Vincent Borba—the same businessman responsible for the Borba "beauty waters" being sold at Sephora boutiques—and Joseph Shamah. The story goes that one day Borba was shopping in an unnamed "dollar store" (where everything sells for a dollar) and noticed women dressed in designer clothing and sporting designer handbags loading up their baskets with inexpensive nail polish, eye pencils, and lip balm. He took note of the products being sold in such stores and quickly decided he could offer products of even higher quality at the same competitive price. His idea paid off, as e.l.f. enjoyed sales last year of $5 million.
As you might expect, not everything in the e.l.f. line is great. When you're offering almost every product for $1, they're not going to be nearly as luxurious or innovative as the company proclaims (the ingredient lists couldn't be more basic and the packaging is sometimes slipshod). Many e.l.f. items have packaging that, while functional, can only be described as cheap. In terms of value, yes, almost everything is inexpensive, but in most cases the container sizes are much smaller than the norm. Still, if you're considering spending a few dollars on fun, occasional-use colors, size becomes much less of an issue.
In addition to being found at some dollar stores, e.l.f. has expanded its distribution to selected Target stores and regional drugstores. However, the best place to experience the collection is online (none of the stores provide testers). The cheaper elements are a given based on the price point e.l.f. has established, but overall you're likely to be impressed with what they developed for so little money, and you may just find some beauty bargains that raise the bar—at least to a height that's taller than your average elf!
For more information about e.l.f., call (800) 231-4732 or visit www.eyeslipsface.com.