About Face Liquid Foundation

Price:
$13.98 
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Category:
Makeup > Sensitive Skin Products > Foundations without Sunscreen > Liquid Foundation
Last Updated:
7/21/2014
Jar Packaging:
No
Tested On Animals:
No

Before we get to the heart of this review, we want to address the vague anti-aging claims that come with About Face Liquid Foundation. Flower Beauty's website says that vitamins A and E are included for anti-aging purposes, and while those ingredients are beneficial, they're present in such small amounts here that neither vitamin is likely to make a difference – plus, vitamins A and E are not anti-aging powerhouses. Anti-aging is far more complicated than that!

We also have to call out the fact that Flower labels this foundation "fragrance-free," but it is not. The amount of fragrance included is small - you can't smell it, so it could be there only to mask the unpleasant natural scent of the ingredients - but it's relatively disingenuous to say this is fragrance-free when it's not.

With those two caveats out of the way, this is a good foundation for normal to dry skin. The formula is creamy, with a slight thickness to it, but it blends easily for a natural, dewy finish. It provides light to medium coverage of imperfections, and feels moisturizing and comfortable while you're wearing it.

It also wears very well throughout the day without highlighting pores, and only starts to emphasize fine lines around the eight-hour mark. This comes in a remarkably large range of colors for fair to medium-dark skin, and all are suitable for their intended skin tones, with the exception of Shade 8, which has an orange cast.

Overall, as long as you go into this knowing that some of the claims are exaggerated, this is a good foundation option for a lightweight, natural look!

Pros:
  • Creamy formula is easy to blend.
  • Natural-looking dewy finish with light to medium coverage.
  • Feels moisturizing and comfortable during its wear time.
  • Doesn't emphasize pores.
Cons:
  • Amount of vitamins A and E is minimal, and they aren't anti-aging powerhouses as claimed.
  • Contains a small amount of fragrance, even though the brand claims this is fragrance-free.
Water, Isohexadecane, Isododecane, Glycerin, Propylene Glycol, Alumina, Cetyl PEG/PPG10/1 Dimethicone, Caprylic/Capric Triglyceride, Silica, Sorbitan Isostearate, Polyglyceryl-3 Beeswax, Hydrogenated Styrene/Isoprene Copolymer, Zinc Stearate, Sodium Chloride, Polyglyceryl -6 Dioleate, Sodium Dehydroacetate, Potassium Sorbate, Lauroyl Lysine, Stearalkonium Bentonite, Chlorphenesin, Hexylene Glycol, Mannitol, Disodium Cocoyl Glutamate, Sorbitol, PCA Dimethicone, Propylene Carbonate, Fragrance, Glucose, Sodium Cocoyl Glutamate, Fructose, Ascorbyl Palmitate, Tocopherol, Sucrose, Dextrin, Urea, Alanine, Aspartic Acid, Glutamic Acid. May Contain: Mica, Titanium Dioxide, Iron Oxides.

Regardless of how much technology has advanced or how much cosmetics formulas have improved, for many it’s still the allure of a celebrity name behind a beauty brand that’s the draw, not anything else. That’s the hook for Flower Beauty, backed by Hollywood doyenne Drew Barrymore.

Barrymore’s is a story many of us saw played out in the media. She was famous early on as a child actress (her first job was when she was just 11 months old), became a superstar thanks to Steven Spielberg’s film E.T, then succumbed to drug addiction and went through rehab at the tender age of 14. After successful treatment, she returned to acting, working steadily in both independent projects and blockbuster films. She gained a reputation as a largely good-natured, girl-next-door actress with a “flower child” free spirit persona, and she still comes across that way in interviews. In the mid-1990s, she formed her own production company, Flower Films, and has gone on to both direct and produce movies while still acting.

Barrymore’s commercial appeal didn’t go unnoticed by cosmetics companies, and in 2007 she became a brand ambassador for the makeup brand CoverGirl, appearing in both print and television ads that she helped create. After five successful years as one of the faces of CoverGirl, Barrymore parted ways with the brand to create Flower Beauty, a Wal-Mart-exclusive line that competes directly with CoverGirl, which is also sold at Wal-Mart. Flower Beauty makeup is manufactured by Maesa, a company that also produces the Benefit Cosmetics skincare line and Saks Fifth Avenue’s in-house cosmetics.

Clicking around on Flower Beauty’s site, you won’t see much about exactly why Barrymore chose this particular endeavor, save that she wanted to offer people high-end quality makeup at drugstore prices. That’s not really much of a reason, however, as many drugstore lines already offer department store-quality cosmetics, although “department store quality” isn’t much of a guideline, given that there are plenty of department store brands that aren’t as good as their drugstore counterparts!

The Flower Beauty brand’s strong suit is definitely its lip products, most of which pack a potent color punch and feel great. There are some beautiful matte options, as well as a great gloss and some moisturizing colored lip balms.

Most of the mascaras perform well and don’t clump or flake, and their powder products (blush, eyeshadow, and foundation) are good across the board. The liquid liners are also excellent, offering fine-point tips for precision lining with no-smudge wear. We’re also happy to say that even for this brand, with the name Flower, most of the products are either fragrance-free or contain minimal fragrance.

On the other hand, just like not all of Barrymore’s films have been crowd-pleasers, her makeup line also has some missteps, the biggest being that the majority of the foundations aren’t impressive. Though both a tinted moisturizer and a BB cream are part of Flower’s offerings, neither has the SPF or antioxidants that have become the selling points for such multi-tasking products. Some of the foundations are difficult to blend, while others tend to draw attention to lines on the face, and we didn’t find viable options for those with oily skin. There’s also the issue that a couple of the products are touted on the website for their anti-aging benefits, but  Flower’s products contain only small amounts of the beneficial ingredients that would make them a wise choice for anti-aging benefits, especially in comparison to the amounts in other products we rate highly.

Flower also offers some 2-in-1 combo products that could add convenience to your makeup routine, but in many cases, such as the combo eyeliner and mascara or the eyeliner and eyeshadow duo, one of the products performs well, while the other is lackluster, which means even though the prices are reasonable, you’re not getting your money’s worth.

As a whole, though, Flower Beauty has a lot of strong suits, and it’s definitely worth considering if you’re in the market for lower-cost makeup products that offer solid performance.

For more information, visit www.flowerbeauty.com.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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