Face the World Tinted Moisturizer has many good things going for it, but there also are some negative aspects we just can't ignore!
First, the good: This is an unusually lightweight tinted moisturizer that feels like nothing on skin once it sets. The coverage is sheer and natural, to the point where it looks like an enhanced version of your skin instead of looking like foundation. It doesn't highlight fine lines or pores, and wears well throughout a standard work day. So far, so good!
Now, to the problems: Face the World is on the tacky side, meaning it drags a bit as you try to blend. It takes a few minutes to set after you apply it, and during that time, if you touch your face you'll definitely feel the stickiness. Once it dries down, it's not a problem, but if you're looking for a tinted moisturizer to apply fast and head out the door, this one doesn't fit the bill if your plan is to quickly apply blush or contour over it.
There's also the fact that Flower Beauty's website claims this is an "anti-aging treatment" contained in a foundation (Side note: The label for this product does call it a "foundation," even though it's a tinted moisturizer, and most people would agree there's quite a difference between the two!). While Face the World does contain some antioxidants, there's only a dusting, which is most likely not enough to really get anti-aging benefits. If you plan to rely on this tinted moisturizer to fight aging, your skin will be left wanting, if for no other reason than this does not contain sunscreen or have an SPF rating, and sun protection is anti-aging rule number one for daytime!
This also contains a small amount of alcohol. While the amount isn't likely to be too much cause for concern, it's not something you see in the best tinted moisturizers out there, including some that cost less than Face the World. You can find them on our list of Best Tinted Moisturizers/BB Creams
- Lightweight formula provides sheer, natural coverage.
- Doesn't highlight fine lines or pores.
- Wears well throughout the day.
- Anti-aging claims are exaggerated.
- Texture is a bit tacky at first, making blending a bit challenging.
- Contains a small amount of alcohol, which can be drying and potentially irritating.
Water, Ethylhexyl Methoxycinnamate, Potassium Cetyl Phosphate, Butylene Glycol, Cyclohexasiloxane, Glycerin, Cetyl Alcohol, Nylon-12, Choleth-24, Ceteth-24, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Glyceryl Stearate, Phenoxyethanol, Squalane, Potassium Sorbate, Sodium Dehydroxyacetate, Cellulose Gum, Hectorite, Polysorbate 60, Cyclopentasiloxane, Tetrasodium EDTA, Steareth-2, Sorbitan Isostearate, Vitex Agnus Castus Extract, Alcohol, Tocopherol, Cola Nitida Seed Extract, Ascorbyl Palmitate, Lecithin, Caprylic/Capric Triglyceride, Ascorbyl Tetraisopalmitate, Cyclodextrin. May Contain: Mica, Titanium Dioxide, Ultramarines.
Regardless of how much technology has advanced or how much cosmetics formulas have improved, for many it’s still the allure of a celebrity name behind a beauty brand that’s the draw, not anything else. That’s the hook for Flower Beauty, backed by Hollywood doyenne Drew Barrymore.
Barrymore’s is a story many of us saw played out in the media. She was famous early on as a child actress (her first job was when she was just 11 months old), became a superstar thanks to Steven Spielberg’s film E.T, then succumbed to drug addiction and went through rehab at the tender age of 14. After successful treatment, she returned to acting, working steadily in both independent projects and blockbuster films. She gained a reputation as a largely good-natured, girl-next-door actress with a “flower child” free spirit persona, and she still comes across that way in interviews. In the mid-1990s, she formed her own production company, Flower Films, and has gone on to both direct and produce movies while still acting.
Barrymore’s commercial appeal didn’t go unnoticed by cosmetics companies, and in 2007 she became a brand ambassador for the makeup brand CoverGirl, appearing in both print and television ads that she helped create. After five successful years as one of the faces of CoverGirl, Barrymore parted ways with the brand to create Flower Beauty, a Wal-Mart-exclusive line that competes directly with CoverGirl, which is also sold at Wal-Mart. Flower Beauty makeup is manufactured by Maesa, a company that also produces the Benefit Cosmetics skincare line and Saks Fifth Avenue’s in-house cosmetics.
Clicking around on Flower Beauty’s site, you won’t see much about exactly why Barrymore chose this particular endeavor, save that she wanted to offer people high-end quality makeup at drugstore prices. That’s not really much of a reason, however, as many drugstore lines already offer department store-quality cosmetics, although “department store quality” isn’t much of a guideline, given that there are plenty of department store brands that aren’t as good as their drugstore counterparts!
The Flower Beauty brand’s strong suit is definitely its lip products, most of which pack a potent color punch and feel great. There are some beautiful matte options, as well as a great gloss and some moisturizing colored lip balms.
Most of the mascaras perform well and don’t clump or flake, and their powder products (blush, eyeshadow, and foundation) are good across the board. The liquid liners are also excellent, offering fine-point tips for precision lining with no-smudge wear. We’re also happy to say that even for this brand, with the name Flower, most of the products are either fragrance-free or contain minimal fragrance.
On the other hand, just like not all of Barrymore’s films have been crowd-pleasers, her makeup line also has some missteps, the biggest being that the majority of the foundations aren’t impressive. Though both a tinted moisturizer and a BB cream are part of Flower’s offerings, neither has the SPF or antioxidants that have become the selling points for such multi-tasking products. Some of the foundations are difficult to blend, while others tend to draw attention to lines on the face, and we didn’t find viable options for those with oily skin. There’s also the issue that a couple of the products are touted on the website for their anti-aging benefits, but Flower’s products contain only small amounts of the beneficial ingredients that would make them a wise choice for anti-aging benefits, especially in comparison to the amounts in other products we rate highly.
Flower also offers some 2-in-1 combo products that could add convenience to your makeup routine, but in many cases, such as the combo eyeliner and mascara or the eyeliner and eyeshadow duo, one of the products performs well, while the other is lackluster, which means even though the prices are reasonable, you’re not getting your money’s worth.
As a whole, though, Flower Beauty has a lot of strong suits, and it’s definitely worth considering if you’re in the market for lower-cost makeup products that offer solid performance.
For more information, visit www.flowerbeauty.com.