Powder Trip is an interesting take on powder foundation because it's both lightweight and creamy (which you'd think would lend a heavier feel and thicker look on skin). Thankfully, that combination works well, making this a must-see product from Flower!
This foundation comes in a plastic compact with the product on one side, and a flat half-moon-shaped brush on the other. The brush is surprisingly good, with bristles stiff enough to pick up the powder without getting it all over the place, but not so stiff as to scratch your face during application! The powder itself is buttery smooth and easy to blend, providing sheer to medium coverage that is remarkably natural-looking - it simply evens out your skin tone without looking powdery.
Powder Trip gets high marks for not highlighting pores, dry spots, or wrinkles, even after several hours of wear, and it holds up well without fading throughout the day. It's worth noting that even though this is a powder foundation, it's light and not so absorbent that it won't feel comfortable on dry skin. Those with very oily skin should take note that while this does control oil somewhat, you will need to touch up spots throughout the day to keep shininess from showing through.
This powder comes in a good range of natural-looking shades for fair to medium skin tones and, better yet, is fragrance-free. If you've been hesitant to try out powder foundations before, Powder Trip is a good place to start! And, if you prefer loose powder, Flower's Powder Up Loose Powder is very similar to this pressed powder foundation.
- Buttery smooth texture that's easy to apply and blend.
- Attractive sheer to medium coverage in a range of natural-looking shades.
- Doesn't highlight pores, dry spots, or wrinkles.
- Doesn't fade or feel drying.
- None, other than the limited issue of this not holding back oily shine for long.
Talc, Zea Mays (Corn) Starch, Dimethicone, Zinc Stearate, Pentaerythrityl Tetraisostearate, Octyldodecyl Stearoyl Stearate, Zeolite, Sorbic Acid, Methylparaben, Propylparaben, Tetrasodium EDTA, Tocopheryl Acetate, Butylparaben, BHT, Panthenol. May Contain: Mica, Titanium Dioxide, Iron Oxides, Ultramarines, Manganese Violet, Ferric Ammonium Ferrocyanide, Ferric Ferrocyanide, Carmine, Chromium Oxide Greens, Chromium Hydroxide Green, Red 6, Red 7 Lake, Red 28 Lake, Red 30 Lake, Yellow 5 Lake, Yellow 6 Lake, Blue 1 Lake.
Regardless of how much technology has advanced or how much cosmetics formulas have improved, for many it’s still the allure of a celebrity name behind a beauty brand that’s the draw, not anything else. That’s the hook for Flower Beauty, backed by Hollywood doyenne Drew Barrymore.
Barrymore’s is a story many of us saw played out in the media. She was famous early on as a child actress (her first job was when she was just 11 months old), became a superstar thanks to Steven Spielberg’s film E.T, then succumbed to drug addiction and went through rehab at the tender age of 14. After successful treatment, she returned to acting, working steadily in both independent projects and blockbuster films. She gained a reputation as a largely good-natured, girl-next-door actress with a “flower child” free spirit persona, and she still comes across that way in interviews. In the mid-1990s, she formed her own production company, Flower Films, and has gone on to both direct and produce movies while still acting.
Barrymore’s commercial appeal didn’t go unnoticed by cosmetics companies, and in 2007 she became a brand ambassador for the makeup brand CoverGirl, appearing in both print and television ads that she helped create. After five successful years as one of the faces of CoverGirl, Barrymore parted ways with the brand to create Flower Beauty, a Wal-Mart-exclusive line that competes directly with CoverGirl, which is also sold at Wal-Mart. Flower Beauty makeup is manufactured by Maesa, a company that also produces the Benefit Cosmetics skincare line and Saks Fifth Avenue’s in-house cosmetics.
Clicking around on Flower Beauty’s site, you won’t see much about exactly why Barrymore chose this particular endeavor, save that she wanted to offer people high-end quality makeup at drugstore prices. That’s not really much of a reason, however, as many drugstore lines already offer department store-quality cosmetics, although “department store quality” isn’t much of a guideline, given that there are plenty of department store brands that aren’t as good as their drugstore counterparts!
The Flower Beauty brand’s strong suit is definitely its lip products, most of which pack a potent color punch and feel great. There are some beautiful matte options, as well as a great gloss and some moisturizing colored lip balms.
Most of the mascaras perform well and don’t clump or flake, and their powder products (blush, eyeshadow, and foundation) are good across the board. The liquid liners are also excellent, offering fine-point tips for precision lining with no-smudge wear. We’re also happy to say that even for this brand, with the name Flower, most of the products are either fragrance-free or contain minimal fragrance.
On the other hand, just like not all of Barrymore’s films have been crowd-pleasers, her makeup line also has some missteps, the biggest being that the majority of the foundations aren’t impressive. Though both a tinted moisturizer and a BB cream are part of Flower’s offerings, neither has the SPF or antioxidants that have become the selling points for such multi-tasking products. Some of the foundations are difficult to blend, while others tend to draw attention to lines on the face, and we didn’t find viable options for those with oily skin. There’s also the issue that a couple of the products are touted on the website for their anti-aging benefits, but Flower’s products contain only small amounts of the beneficial ingredients that would make them a wise choice for anti-aging benefits, especially in comparison to the amounts in other products we rate highly.
Flower also offers some 2-in-1 combo products that could add convenience to your makeup routine, but in many cases, such as the combo eyeliner and mascara or the eyeliner and eyeshadow duo, one of the products performs well, while the other is lackluster, which means even though the prices are reasonable, you’re not getting your money’s worth.
As a whole, though, Flower Beauty has a lot of strong suits, and it’s definitely worth considering if you’re in the market for lower-cost makeup products that offer solid performance.
For more information, visit www.flowerbeauty.com.