12.23.2014
3
7
Visible Lift Blur Foundation SPF 18
Rating
$14.99
Category:Makeup > Foundations With Sunscreen
Last Updated:12.23.2014
Jar Packaging:No
Tested on animals:Yes
Review Overview

Before we delve into this foundation's aesthetics, we have to point out that it lacks the ingredients needed to provide broad spectrum sun protection (see More Info). Furthermore, SPF 18 is below the recommended amount by dermatologists and doctors worldwide (it should at least be SPF 20+). If you're using another form of adequate sun protection, then there's no need to worry, but for those hoping this could double as their daily sunscreen, it's not a reliable form of protection on its own.

That's disappointing since this is touted as an "anti-aging" foundation, and the formula otherwise contains an inconsequential amount of antioxidants and skin-repairing ingredients. Talk about misleading—and we haven't even touched on the lifting claims.

There's nothing in this foundation that will "visibly lift" skin, but where the fragrance-free formula does excel is its performance. The lightweight, creamy texture has an almost bouncy feel to it and it blends on incredibly easily for seamless results. Although coverage is on the sheer end of the spectrum, skin really does look smoothed over and flaws like brown spots and large pores are minimized (hence the "Blur" name).

The natural finish has just a hint of sheen making it best for normal to dry skin, without accentuating flakiness or dryness. This isn't a foundation that will stay put all day long, but you can extend its wear by setting with it powder.

As far as the color range goes, there are several options for fair to tan skin tones, but watch out for shades with unflattering pink undertones, most notably the Classic Ivory shade.

So close, yet so far, L'Oreal! We know you can do better.

Pros:
  • Lightweight, creamy texture blends easily and seamlessly.
  • Fragrance free formula leaves skin looking smoothed over.
  • Natural finish has just a hint of sheen ideal for normal to dry skin.
Cons:
  • Lacks the ingredients needed to shield skin from all of the sun's UVA rays.
  • SPF 18 is below the recommended rating for those wishing to rely on this as their sole source of facial sun protection.
  • Despite being marketed as an anti-aging foundation, it's not.
More Info:

Visible Lift Blur Foundation SPF 18 does not include the ingredients needed to shield your skin from the sun's entire range of damaging UVA rays, which is essential for anti-aging benefits. Any SPF-rated product should contain one or more of these UVA-protecting ingredients listed as "active": avobenzone, titanium dioxide, zinc oxide, Mexoryl SX (ecamsule) or Tinosorb (Sources: Photochemical and Photobiological Sciences, December 2011, pages 81–90; Cosmetic Dermatology, Second Edition, Baumann, Leslie MD, McGraw Hill, 2009, pages 246–252; American Journal of Clinical Dermatology, Supplement, 2009, pages 19–24; The Encyclopedia of Ultraviolet Filters, Shaath, Nadim A., Allured Publishing, 2007; and Photodermatology, Photoimmunology, and Photomedicine, October 2003, pages 242–253).

Claims
Now a makeup that blurs the look of lines, wrinkles and uneven texture. While it delivers the anti-aging benefits of Visible Lift. For a fresh, smooth youthful finish you'll love. And not a flaw in sight
Ingredients

Active: Octinoxate (7.5%). Other: Cyclopentasiloxane, Water, Dimethicone Crosspolymer, Glycerin, Isotridecyl Isononanoate, PEG 9, Polydimethylsiloxyethyl Dimethicone, Disteardimonium Hectorite, Phenoxyethanol, PEG-10 Dimethicone, Hydrolyzed Wheat Protein/PVP Crosspolymer, Disodium Stearoyl Glutamate, Chlorphenesin, Methylparaben, Lycium Barbarum Fruit Extract, Acrylates Copolymer, Potassium Sorbate, Ethylparaben, Tocopherol, Ascorbyl Palmitate, Panthenol, Aluminum Hydroxide, Citric Acid, Sodium PCA, Urea, Trehalose, Polyquaternium 51, Soluble Collagen, Sodium Hyaluronate, May Contain:, Titanium Dioxide, Mica, Iron Oxides

Brand Overview

L'Oreal Paris At-A-Glance

Strengths: Budget-friendly prices; good makeup removers; wide assortment of self-tanning options; one of the best, most comprehensive makeup collections at the drugstore, with superb options in almost every category; the mascaras are a tough act to follow.

Weaknesses: Jar packaging hinders some of the skincare formulas; many of their skincare formulas contain problematic amounts of fragrance and/or other irritants; exaggerated anti-aging claims.

L'Oreal's extensive makeup collection retains its stature as one of the better selections at the drugstore, though they have stiff competition from Revlon and, in some cases, sister company Maybelline New York. In recent years L'Oreal has made significant strides with foundation shades, powder textures, concealers, and, of course, superlative mascaras that rarely fail to impress. Their lipsticks are excellent and you will find many L'Oreal makeup products have a Lancome counterpart, and that the differences are minor—if there are any at all.

L'Oreal's displays in many drugstores reflect better-organized products and shade categories (though testers are still scarce). Given the number of lipsticks they sell, it only makes sense to put them in color families so consumers have a better shopping experience. Their True Match products are also sensibly laid out, but the rest of the foundations aren't as organized, likely due to the smaller selection of shades. Speaking of foundations, L'Oreal has made further strides by offering more that provide sufficient UVA protection. Revlon still has the edge for consistently launching impressive foundations with sunscreen, but at least L'Oreal is (finally) catching up.

The bottom line is that every category of L'Oreal’s makeup has some winning (and in some cases, benchmark-setting) products.

Unfortunately, despite the brands’ enormous presence in the beauty industry, L'Oreal's moisturizers and treatment products are a nearly all unremarkable and repetitive. When it comes to moisturizers or serums, just about anything from Dove, Olay, Neutrogena, or Aveeno is preferred. L'Oreal does well with most of their cleansers, along with scrubs and self-tanning products, but given the widespread availability and financial resources of this line, they could be doing so much more. The good news is their makeup has made major strides and now ranks as the best overall color collection at the drugstore—imagine the results if their skin care followed suit.

For more information about L'Oreal, call (800) 322-2036 or visit www.loreal.com or www.lorealparisusa.com.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!


The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
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11.15.2014
Like this foundation

I do like this foundation a lot. It is very creamy and gel-like and feels like a higher end foundation. It also does have a blurring effect, as claimed. My only gripe is the wear time. Although I have dry skin the foundation starts to wear off on me at about the 5 hour mark, even after setting with powder. It could be because I tried it in the summer and was sweating quite a bit. Overall I am very pleased with this foundation and feel it is one of the better drugstore options.

Value
Results
Recommend
Reviewed by
CINDY L.
11.15.2014
Like this foundation

I do like this foundation a lot. It is very creamy and gel-like and feels like a higher end foundation. It also does have a blurring effect, as claimed. My only gripe is the wear time. Although I have dry skin the foundation starts to wear off on me at about the 5 hour mark, even after setting with powder. It could be because I tried it in the summer and was sweating quite a bit. Overall I am very pleased with this foundation and feel it is one of the better drugstore options.

Results
Value
Recommend
Reviewed by
CINDY L.
08.24.2014
Love it

Why is this review based on it's SPF factor instead of its overall performance?

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Value
Recommend
Reviewed by
Anonymous
09.02.2014
Beautypedia Team Response

Hello,

Thanks for your comments; we’re a bit confused, though, as we do discuss this foundation’s performance. Taken directly from the review: “…where the fragrance-free formula does excel is its performance. The lightweight, creamy texture has an almost bouncy feel to it and it blends on incredibly easily for seamless results. Although coverage is on the sheer end of the spectrum, skin really does look smoothed over and flaws like brown spots and large pores are minimized (hence the "Blur" name). The natural finish has just a hint of sheen making it best for normal to dry skin, without accentuating flakiness or dryness. This isn't a foundation that will stay put all day long, but you can extend its wear by setting with it powder.

—Admin
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