Voluminous Butterfly Mascara

Price:
$5.99 
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Category:
Makeup > Mascaras (regular) > Regular Mascara
Last Updated:
6/20/2014
Jar Packaging:
No
Tested On Animals:
Yes

This mascara is named for its "wing-shaped" triangular rubber brush that is supposed to apply mascara in such a way as to make the outer lashes look longer. L'Oreal knows that's not how this mascara works though, because despite the fact that their ad shows a model with extremely winged lashes, there's a small disclaimer at the bottom of the ad, which reads: "Simulation of actual product results. Lashes styled with Voluminous Butterfly Mascara and lash inserts to fill in gaps." L'Oreal certainly isn't the only brand that uses models with false lashes to advertise their mascara—in fact, it's fairly standard practice.

No matter how good a mascara is, or how well the brush works, it's not a magic wand. If you want your outer lashes to appear more dramatic than the inner lashes, you can apply falsies or you can add a few extra coats of mascara to your outer lashes. This mascara doesn't provide any extra benefit in that regard.

What this mascara does do well is distribute itself evenly on hard-to-reach lashes. It also provides noticeable length as well as some curl, and the extra bristles easily sweep through any clumps that might develop from layering.

Pros:
  • Applies evenly.
  • Doesn't clump.
  • Adds noticeable length and some curl.
Cons:
  • Doesn't work as claimed (you won't see a dramatic butterfly-like wingspan of lashes).

Just like its sister company Lancome, L'Oreal doesn't have its act together when it comes to skin-care products. For all their talk of advanced formulas, fancy double-page ads in fashion magazines, and impressive-sounding quotes from scientists at their research and development facilities, most of what L'Oreal offers for skin care is a whole lot of nothing—or at least nothing tremendously helpful for helping skin look and feel its best.

An ongoing issue with L'Oreal (at least in the United States) is the lack of sufficient UVA-protecting ingredients in their daytime moisturizers with sunscreen. Very few of them contain the actives that provide as much UVA protection as you can get from a sunscreen. Yet this major oversight (and it’s not just with the older products—several newer sunscreens launched with this deficiency) didn't stop L'Oreal from heralding the FDA's approval of their patented ecamsule (Mexoryl SX) sunscreen for use in the United States. (Mexoryl SX has been approved for years in Europe, and L'Oreal routinely uses it in the sunscreens they sell there.) The attention-getting headline was that Mexoryl SX provides "the best" and "most stable" UVA protection, but that's not entirely true; there are other options. Why didn't anyone in the media point out to L'Oreal that while Mexoryl SX may be great, that doesn't explain why the majority of their other sunscreens leave the consumers who use them vulnerable to UVA damage… Sigh… Inadequate UVA protection is not only unhealthy for your skin, it severely damages L'Oreal's credibility as an international skin-care authority.

Aside from the sunscreen frustrations, L'Oreal's moisturizers are a yawn-inducing, fairly repetitive bunch. A cursory review of their formulas demonstrates that L'Oreal is simply not keeping pace with the competition, just as Lancome isn't at the department-store level. When it comes to moisturizers or serums, just about anything from Dove, Olay, Neutrogena, or Aveeno is preferred. L'Oreal does well with most of their cleansers, along with scrubs and self-tanning products, but given the widespread availability and financial resources of this line they could be doing so much more. (You have to wonder if they're more interested in advertising and public relations than in advancing skin-care expertise.) The makeup has made major strides and now ranks as the best overall color collection at the drugstore—imagine the results if their skin care followed suit!

Note: Unless mentioned otherwise, all L'Oreal skin-care products contain fragrance.

For more information about L'Oreal, call (800) 322-2036 or visit www.loreal.com or www.lorealparisusa.com.

L’Oreal Paris Makeup

L'Oreal's extensive makeup collection retains its stature as the overall best at the drugstore, though they have stiff competition from Revlon and, in some cases, sister company Maybelline New York. In recent years L'Oreal has made significant strides with foundation shades, powder textures, concealers, and, of course, superlative mascaras that rarely fail to impress. Their lipsticks are excellent and you will find many L'Oreal makeup products have a Lancome counterpart, and that the differences are minor, if they exist at all.

L'Oreal's displays in many drugstores have been updated to reflect better-organized products and shade categories (though testers are still scarce). Given the number of lipsticks they sell, it only makes sense to put them in color families so consumers have a better shopping experience. Their True Match products are also sensibly laid out, but the rest of the foundations aren't as organized, likely due to the smaller selection of shades. Speaking of foundations, L'Oreal has made further strides by offering more that provide sufficient UVA protection. Revlon still has the edge for consistently launching impressive foundations with sunscreen, but at least L'Oreal is (finally) catching up. The bottom line is that every category of L'Oreal’s makeup has some winning (and in some cases, benchmark-setting) products. They fall short with their powder eyeshadows, but not enough to warrant avoiding them, especially if you prefer sheer eye makeup. Still, with only minor tweaking and consistent adherence to the importance of UVA protection in their cosmetic products with sunscreen, L'Oreal could pull ahead to be the hands-down winner when it comes to shopping for makeup at the drugstore.

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    2 / 4 Average
  2. Was this product a good value? (4 = Best)

    2 / 4 Average
  3. Would you recommend this product? (4 = Best)

    2 / 4 Average
Page of 1
  1. Rachel H.
    Reviewed on Wednesday, August 27, 2014
    • Results
      4 / 4
    • Recommend
      4 / 4
    • Value
      4 / 4
    I love it
    • I absolutely love this mascara, but I think it works so well for me because I have naturally thick and long lashes. They aren't like typical lashes; they are actually a pain sometimes because of the length! But I love how this brush has the shape of the typical brush plus the "wing" comb thing which separates and combs out clumps. It gets a little spendy because I buy a new mascara every month religiously because I have very sensitive eyes, but it's really worth it to me.

  2. Marguerite M.
    Reviewed on Tuesday, March 25, 2014
    • Value
      4 / 4
    • Results
      4 / 4
    • Recommend
      4 / 4
    New HG Mascara
    • I love the brush shape- that was the initial reason I bought it, it resembled a luxury product which I love but cannot repurchase. I ended up liking it much more, due to the materials with which it is made. It does, as most mascaras, need to have the excess removed for the best effect, but this is easily done on the side of the tube while removing the wand. The color is lovely- does not have that gross bluish black that so many do. Leaves lashes looking naturally long and full if used properly.

  3. TRACY C.
    Reviewed on Tuesday, March 11, 2014
    • Value
      2 / 4
    • Results
      1 / 4
    • Recommend
      1 / 4
    Odor is irritating
    • I decided to try this mascara because it comes in brown-black, and was recommended by both salespeople at the beauty counter. Unfortunately I needed to return it after 2 days of use, because it was giving off such a strong odor that it irritated my eyes and sinuses. When I brought it back to a different location, the sales clerk said that was the second return of that product she'd had recently. I don't recommend it for anyone who is sensitive to smells.

  4. LL
    Reviewed on Tuesday, February 25, 2014
    • Recommend
      1 / 4
    • Value
      1 / 4
    • Results
      1 / 4
    Don't bother
    • Totally awkward brush!!...& results are blah..

  5. Jennifer S.
    Reviewed on Friday, February 21, 2014
    • Results
      3 / 4
    • Value
      2 / 4
    • Recommend
      3 / 4
    Why the butterfly name.
    • I bought this to see what the hype was about. I didn't notice any butterfly effect, that is until I was putting in on my 12yo daughter. After applying it I noticed that from above the brush shape pulled the lashes toward the outer corner making them seem fuller on the outside. Giving a fluttery effect. Give it a try and check it about from a different perspective. You might be surprised.

  6. Anonymous
    Reviewed on Friday, February 14, 2014
    • Value
      2 / 4
    • Results
      2 / 4
    • Recommend
      2 / 4
    Poor mascara formula
    • The brush on this mascara was great because it did get every lash, but the formula was bad. It clumps and flakes all throughout the day. This brush would be great with a better mascara formulation.

  7. Lauren S
    Reviewed on Friday, February 14, 2014
    • Results
      3 / 4
    • Value
      2 / 4
    • Recommend
      2 / 4
    Not so good
    • I bought this mascara with high hopes. The brush looked like it could reach every single lash (and it did) but the benefits stopped there. It clumps and flakes off during the day into little balls of black stuff that would get stuck in my eye. And it smelled weird too. I kept using it for a few weeks but it did not get any better. I do not like looking like a raccoon; my dark circles do that enough for me without any help from this mascara.

  8. Cathy
    Reviewed on Sunday, December 29, 2013
    • Results
      4 / 4
    • Recommend
      4 / 4
    • Value
      4 / 4
    Best Mascara
    • I have almost no lashes - they are sparse, stick straight down and usually turn into 4 distinct points with any mascara. I buy about lots and lots of mascaras from the Rimmel to Estee Lauder or Dior and nothing has ever wowed me - till this one! I love this more than anything I have ever tried. It gives me full, thick fluttery lashes and holds a curl for a full 10-12 + hr shift. I actually went back to the store and bought 3 more pkgs I will be keeping just in case they try and get rid of this!

  9. Tammy J.
    Reviewed on Friday, December 20, 2013
    • Results
      4 / 4
    • Recommend
      4 / 4
    • Value
      4 / 4
    Love it!!
    • This is my favorite drugstore mascara now; I'm getting so many compliments on my eyelashes!! My lashes are light-colored and fine, and this mascara really makes a difference for me. They're noticeably longer, and do hold a curl. That little winged brush does seem to cover more lashes than usual. Easy to remove. Will definitely buy this again.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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