04.01.2015
10
32
Voluminous Butterfly Mascara
Rating
$5.99
Last Updated:04.01.2015
Jar Packaging:No
Tested on animals:Yes
Review Overview

This mascara is named for its "wing-shaped" triangular rubber brush that is supposed to apply mascara in such a way as to make the outer lashes look longer. L'Oreal knows that's not how this mascara works though, because despite the fact that their ad shows a model with extremely winged lashes, there's a small disclaimer at the bottom of the ad, which reads: "Simulation of actual product results. Lashes styled with Voluminous Butterfly Mascara and lash inserts to fill in gaps." L'Oreal certainly isn't the only brand that uses models with false lashes to advertise their mascara—in fact, it's fairly standard practice.

No matter how good a mascara is, or how well the brush works, it's not a magic wand. If you want your outer lashes to appear more dramatic than the inner lashes, you can apply falsies or you can add a few extra coats of mascara to your outer lashes. This mascara doesn't provide any extra benefit in that regard.

What this mascara does do well is distribute itself evenly on hard-to-reach lashes. It also provides noticeable length as well as some curl, and the extra bristles easily sweep through any clumps that might develop from layering.

Pros:
  • Applies evenly.
  • Doesn't clump.
  • Adds noticeable length and some curl.
Cons:
  • Doesn't work as claimed (you won't see a dramatic butterfly-like wingspan of lashes).
Claims
Ingredients
Brand Overview

L'Oreal Paris At-A-Glance

Strengths: Budget-friendly prices; good makeup removers; wide assortment of self-tanning options; one of the best, most comprehensive makeup collections at the drugstore, with superb options in almost every category; the mascaras are a tough act to follow.

Weaknesses: Jar packaging hinders some of the skincare formulas; many of their skincare formulas contain problematic amounts of fragrance and/or other irritants; exaggerated anti-aging claims.

L'Oreal's extensive makeup collection retains its stature as one of the better selections at the drugstore, though they have stiff competition from Revlon and, in some cases, sister company Maybelline New York. In recent years L'Oreal has made significant strides with foundation shades, powder textures, concealers, and, of course, superlative mascaras that rarely fail to impress. Their lipsticks are excellent and you will find many L'Oreal makeup products have a Lancome counterpart, and that the differences are minor—if there are any at all.

L'Oreal's displays in many drugstores reflect better-organized products and shade categories (though testers are still scarce). Given the number of lipsticks they sell, it only makes sense to put them in color families so consumers have a better shopping experience. Their True Match products are also sensibly laid out, but the rest of the foundations aren't as organized, likely due to the smaller selection of shades. Speaking of foundations, L'Oreal has made further strides by offering more that provide sufficient UVA protection. Revlon still has the edge for consistently launching impressive foundations with sunscreen, but at least L'Oreal is (finally) catching up.

The bottom line is that every category of L'Oreal’s makeup has some winning (and in some cases, benchmark-setting) products.

Unfortunately, despite the brands’ enormous presence in the beauty industry, L'Oreal's moisturizers and treatment products are a nearly all unremarkable and repetitive. When it comes to moisturizers or serums, just about anything from Dove, Olay, Neutrogena, or Aveeno is preferred. L'Oreal does well with most of their cleansers, along with scrubs and self-tanning products, but given the widespread availability and financial resources of this line, they could be doing so much more. The good news is their makeup has made major strides and now ranks as the best overall color collection at the drugstore—imagine the results if their skin care followed suit.

For more information about L'Oreal, call (800) 322-2036 or visit www.loreal.com or www.lorealparisusa.com.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!


The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
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05.23.2015
Meh.......

I found the scent weird and irritating. It also tended to clump and flake. Will not repurchase.

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Reviewed by
Kristine C.
08.27.2014
I love it

I absolutely love this mascara, but I think it works so well for me because I have naturally thick and long lashes. They aren't like typical lashes; they are actually a pain sometimes because of the length! But I love how this brush has the shape of the typical brush plus the "wing" comb thing which separates and combs out clumps. It gets a little spendy because I buy a new mascara every month religiously because I have very sensitive eyes, but it's really worth it to me.

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Reviewed by
Rachel H.
03.25.2014
New HG Mascara

I love the brush shape- that was the initial reason I bought it, it resembled a luxury product which I love but cannot repurchase. I ended up liking it much more, due to the materials with which it is made. It does, as most mascaras, need to have the excess removed for the best effect, but this is easily done on the side of the tube while removing the wand. The color is lovely- does not have that gross bluish black that so many do. Leaves lashes looking naturally long and full if used properly.

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Recommend
Reviewed by
Marguerite M.
03.11.2014
Odor is irritating

I decided to try this mascara because it comes in brown-black, and was recommended by both salespeople at the beauty counter. Unfortunately I needed to return it after 2 days of use, because it was giving off such a strong odor that it irritated my eyes and sinuses. When I brought it back to a different location, the sales clerk said that was the second return of that product she'd had recently. I don't recommend it for anyone who is sensitive to smells.

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Recommend
Reviewed by
TRACY C.
02.25.2014
Don't bother

Totally awkward brush!!...& results are blah..

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Reviewed by
LL
02.21.2014
Why the butterfly name.

I bought this to see what the hype was about. I didn't notice any butterfly effect, that is until I was putting in on my 12yo daughter. After applying it I noticed that from above the brush shape pulled the lashes toward the outer corner making them seem fuller on the outside. Giving a fluttery effect. Give it a try and check it about from a different perspective. You might be surprised.

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Recommend
Reviewed by
Jennifer S.
02.14.2014
Poor mascara formula

The brush on this mascara was great because it did get every lash, but the formula was bad. It clumps and flakes all throughout the day. This brush would be great with a better mascara formulation.

Value
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Recommend
Reviewed by
Anonymous
02.14.2014
Not so good

I bought this mascara with high hopes. The brush looked like it could reach every single lash (and it did) but the benefits stopped there. It clumps and flakes off during the day into little balls of black stuff that would get stuck in my eye. And it smelled weird too. I kept using it for a few weeks but it did not get any better. I do not like looking like a raccoon; my dark circles do that enough for me without any help from this mascara.

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Recommend
Reviewed by
Lauren S
12.29.2013
Best Mascara

I have almost no lashes - they are sparse, stick straight down and usually turn into 4 distinct points with any mascara. I buy about lots and lots of mascaras from the Rimmel to Estee Lauder or Dior and nothing has ever wowed me - till this one! I love this more than anything I have ever tried. It gives me full, thick fluttery lashes and holds a curl for a full 10-12 + hr shift. I actually went back to the store and bought 3 more pkgs I will be keeping just in case they try and get rid of this!

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Reviewed by
Cathy
12.20.2013
Love it!!

This is my favorite drugstore mascara now; I'm getting so many compliments on my eyelashes!! My lashes are light-colored and fine, and this mascara really makes a difference for me. They're noticeably longer, and do hold a curl. That little winged brush does seem to cover more lashes than usual. Easy to remove. Will definitely buy this again.

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Recommend
Value
Reviewed by
Tammy J.
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