Make Up For Ever scores again! The soft matte look of this cream-to-powder blush sets it apart from a typical dewy finish cream blush. HD Blush glides over bare skin or foundation with ample time for blending before it sets to a long-lasting, fade-resistant matte finish.
The colors are richly pigmented but still let skin shine through so cheeks look naturally flushed. The shade range is composed of pink, coral, orange, berry, burgundy, beige, and rose tones so there are plenty of options regardless of your skin tone. The shades appear vastly different in-store as compared to online so you'll definitely want to check this out in person.
The only bone we have to pick with Make Up For Ever about HD Blush is the fact that it's fragranced which isn't the best for skin. However, the scent is hardly noticeable and the fragrant ingredients are used in a low concentration that we aren't overly concerned, especially when it comes to a blush.
- Soft matte finish stays put.
- Glides over skin for smooth wear.
- Ample blending time.
- Richly pigmented colors that allow skin to show through.
- Color swatches online do a poor job of representing the true color.
This Paris-based makeup collection traces its roots to theatrical and fashion makeup, building on the concept that a professional makeup artist not only desires, but also needs, every conceivable color and texture to create the broadest range of looks. Since 1984, Make Up For Ever creators Dany Sanz and Jacques Waneph have been doing their best to meet these criteria. Through the years, this line has gone from offering a tremendous array of colors in their own European boutiques to a more streamlined, "everyday" collection of products in selected department stores and (primarily) Sephora, whose parent company, LVMH, has owned Make Up For Ever since 1999.
The color line presents an intriguing blend of classic, workable shades positioned next to some truly unique hues and finishes that only those involved with theater or the most flamboyant "anything goes" makeup artist (or diva) would covet. A major plus for this line is that the majority of colors are densely pigmented and work beautifully on medium to deep skin tones. The drawback is that fair and lighter skin tones may be left feeling that most of the color choices are too intense for them, especially if their goal is a soft, natural makeup application—though the choices in that regard are becoming more plentiful. For those who literally want it all when it comes to possible shades, this line more than delivers what it takes to please.
An interesting aspect of this line is that, category to category, there's often a similar pattern: one or two extraordinary to very good products, followed by mediocrity. It is the average products (and a correspondingly fewer number of poor ones) that tarnish this line and make its prices seem too inflated. However, if you pay attention (and purchase) the products Make Up For Ever does best, you will undoubtedly be pleased.
For more information on Make Up For Ever, call (877) 757-5175 or visit www.makeupforever.com.
Note: The product assortment below is typical of what you will find at Sephora boutiques across the country. If you wish to view the complete collection of Make Up For Ever, the only place to do that is at their freestanding stores in New York City or Los Angeles (or their European stores).