Organic Cranberry Antiox Hydrating Anti-Aging Toner

Price:
$18 - 8.4 fl. oz.
Good Read Member Comments
Add To Faves»

Want to buy this product?

Category:
Skin Care > Toners > Toners
Last Updated:
2/13/2014
Jar Packaging:
No
Tested On Animals:
No

Despite its name, this toner contains very little cranberry; it's mostly aloe, glycerin, and a good mix of beneficial ingredients. Like all Michael Todd products, this one claims to not contain water, but the first ingredient is aloe and aloe is 99.5% water, and you're not getting any extra benefit by using aloe in place of water.

The company claims the antioxidants and vitamins fight bacteria, but they don't do that. The tea tree oil present in this toner likely has an antibacterial effect, but its fragrance components pose a risk of irritation.

As for this toner giving you clear skin, don't expect that benefit to show up in the mirror, as the formula lacks anti-acne ingredients except for the tea tree oil. The tea tree oil is nice, but research has shown that it takes about 5% tea tree oil to gain the same benefit you get from benzoyl peroxide, and this product contains barely 1% tea tree oil.

Pros:
  • Contains a decent mix of anti-aging ingredients.
  • Alcohol-free formula.
Cons:
  • The antioxidant vitamins do not fight bacteria as claimed.
  • Formula contains little to promote clear skin.
  • Doesn't contain enough tea tree oil to fight acne-causing bacteria.

An organic toner to finish off where your cleanser began. Antioxidant cranberries and vitamins fight bacteria and environmental damage. Contains black willow tree extract recognized for thousands of years for its healing power and fresh, warm, spicy tea tree oil a powerful immune stimulant to help fight infections and promote clear skin.

Aloe Barbadensis (Organic Aloe) Juice, Vegetable Glycerin, Phenoxyethanol, Dl- Panthenol (Pro-Vitamin B5), Niacinamide (Vitamin B3), Beta Carotene (Pro Vitamin A), Ascorbic Acid (Vitamin C), Euterpe Oleracea (Acai Fruit) Pulp Powder, Salix Nigra (Black Willowbark) Extract, Melaleuca Alternifolia (Tea Tree) Essential Oil, Polysorbate, Cranberry Concentrate, Polysorbate 20, Citric Acid.

What do the popular hair accessory line called SCUNCI (aka "scrunchy") and the natural-themed skin-care brand Michael Todd True Organics have in common? Both are associated with a man named Lewis Hendler. Hendler founded SCUNCI in the early '90s and sold the company to Conair in 2005. Then, in 2008, Hendler acquired the little-known Michael Todd True Organics skin-care brand.

As we understand it, there really was someone named Michael Todd who played a role in the brand's history, but there's no mention of the real Michael Todd to be found on the company's website. We did find a press release explaining that he is or was a model and actor, but that's about it. Hendler is the brand's public face, along with a few lesser known celebrities.

This Florida-based company has captured the attention of many consumers due to its claims of using natural and organic ingredients coupled with active anti-aging and anti-acne ingredients (all of which, by the way, are synthetic, which is just fine for skin, just not as "all natural" as the company wants you to believe).

Like many natural-themed lines, Michael Todd True Organics promotes some of the most absurd and misleading information imaginable about skin and skin care. A big one—directly from the owner himself—is that everything we put on our skin is absorbed into the body … cosmetic ingredients go right past the skin and into the bloodstream. If that were true (it isn't, thank goodness, but we'll get to that shortly), then moisturizers couldn't moisturize, exfoliants couldn't remove the top layers of dead, dried skin, and sunscreens would not prevent sunburns or tanning. Most skin-care ingredients do their job by staying on top (or at least in the top layers) of the skin, not by being absorbed into the body.

In essence, if absorption into the body were true, then even Hendler would have to admit that his own products (many of which contain problematic ingredients like neem oil and/or lavender oil, which are toxic when ingested) would do little for the skin because as soon as you apply them—poof! They're in the body, just like as soon as you swallow food it's on its way to your digestive system.

The truth is that skin is a very good barrier, and that it's difficult to get cosmetic ingredients to penetrate much past the uppermost layers, much less into the bloodstream, as almost all cosmetics chemists will tell you. The good news is that keeping skin-care ingredients, such as moisturizing agents, skin-repairing ingredients, sunscreen actives, and antioxidants, in the skin's outermost layers is really helpful—it means that the skin's surface (its first line of defense) has a better chance of remaining healthy, smooth, and better able to protect itself against environmental damage. But assuming everything we put on our skin did get into the body, thinking that natural ingredients are safer is wrong; there are hundreds of problematic natural ingredients that could cause serious health problems if they routinely got into the body.

Michael Todd True Organics is big on promoting what their products don't contain, including water, which is bizarre given that water is one of the most natural ingredients on earth. But, more to the point, these products absolutely do contain water in the form of aloe juice; aloe is 99.5% water (Sources: Indian Journal of Dermatology, volume 53, issue 4, 2008, pages 163–166; and http://apps.who.int/medicinedocs/en/d/Js2200e/6.html#Js2200e.6). You're not really getting a more concentrated product simply because it's based on aloe rather than pure water.

What's important to know is that there are good and bad natural ingredients, as well as good and bad synthetic ingredients. Seeing a preponderance of natural ingredients on a skin-care label is no guarantee the product you're considering is better or safer than one that contains natural and synthetic ingredients.

The Michael Todd brand also avoids the usual group of ingredients that have been given an undeserved bad rap, such as parabens, sulfates, triclosan, mineral oil, and synthetic fragrances, all of which we discuss elsewhere on our website (A quick summary: None of the aforementioned ingredients are dangerous for skin. If you still are concerned, don't think for a minute that this is the only line that leaves them out!)

What Michael Todd's product information doesn't tell you about is the extensive amount of research that shows how problematic the fragrant oils and plant extracts that they include in their products are. The irony is that the ingredients they brag about not using are comparably better and, yes, safer for your skin! That's not to say that this brand's products are unsafe; rather, it's to illustrate the point that synthetic ingredients aren't automatically evil, and that all-natural ingredients are not angelic.

The company definitely ups the beneficial ante with ingredients like retinol, niacinamide, hyaluronic acid, peptides, and vitamins (all synthetic by the way), but these great ingredients are surrounded by not-so-great ingredients, many of which are overly fragrant—and the research is clear: Fragrance isn't skin-caring in the least.

Sadly, what you get with almost the entire Michael Todd line is a mixed bag. Product after product contains a frustrating mix of beneficial and problematic ingredients—and many of the products pose a strong risk of irritation, especially those with numerous citrus oils, and irritation is always bad for skin, whether the source is synthetic or natural.

For more information on Michael Todd True Organics, call 772-343-0222 or visit www.michaeltoddtrueorganics.com .

Member Comments

Write A Review»

No members have written a review yet. Be the first!

You May Also Like These Products From Paula's Choice

About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

View Media Highlights

 

The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

585623-IIS1 v1.0.0.351 11/23/2014 3:35:42 PM
Skip to Top of Page
15% Off Resist Anti-Aging   |   FREE Shipping on $50+   |   5 FREE Samples

Create an Account

Create Account»
  • »

New Customers

You will have the option to create an account after you have submitted your order.