Finding a complementary range of true matte eyeshadows isn't an easy task, but this palette nails it! These 12 pressed-powder eyeshadows come in a range of neutral, universally flattering shades that run the gamut from soft ivory to rich brown and smokey black, offering the versatility to take your look from day to night.
All but one of the shades have a true matte finish (good news if you have wrinkly or crepey eyelids) that enhances the eye design rather than looking dull, muddy, or flat. The sole shimmer shade comes in a soft shell pink color that's ideal for highlighting the brow bone or accentuating the inner corner of the eyes.
These buttery smooth shadows glide on without dragging or flaking and blend easily for a wide variety of looks. The long-wearing formula maintains color intensity with minimal to no signs of fading at the end of the day, and the darker shades double as powder eyeliners (or may be used to fill in brows!).
Every shade can be applied wet for more intensity or used dry for a softer, but still pigmented, look.
- Fragrance-free formula has a buttery-smooth texture that blends easily.
- Versatile, flattering range of colors, 11 of which offer a true matte finish.
- The darker shades double as powder eyeliner or for filling in brows.
- Long-wearing formula resists flaking and fading.
Disclosure: Paula Begoun is creator of Beautypedia and founder of Paula's Choice Skincare products. Reviewing thousands of skincare and makeup products over the past 30 years, both on this site and in her best-selling books, Paula's mission has always been to help consumers find the best products possible for their skin. The Beautypedia Team proudly and unequivocally maintains this commitment. In addition, The Beautypedia Team reviews all products using the same rating standards and criteria, whether it is a Paula's Choice product or another brand.
Paula's Choice Skincare was established in 1995 when best-selling beauty author and consumer advocate Paula Begoun (known as The Cosmetics Cop) decided to develop her own products. Like most of us, she was fed up with products that overpromised results, cost a lot of money, and failed to deliver—or made matters worse!
As a natural evolution of Paula's personal mission to help consumers find the best products for their skin, the line has grown into an extensive range of skincare and makeup products that are formulated to meet the needs of almost every skin type and skin concern imaginable. From acne to wrinkles, oily skin, rosacea, large pores, eczema, redness, sagging, dry skin, and on and on, Paula's Choice offers a solution.
Paula's Choice Skincare stands apart from other cosmetics brands. The formulas contain only ingredients that have substantiated, published research showing they are beneficial and effective—so you get visible results. Stable packaging is another feature of the brand, using innovative, opaque, and air-tight or air-restrictive components that keep antioxidants and other light- and air-sensitive ingredients from breaking down (unlike jar packaging, which compromises what might otherwise be an effective formula). The line is also 100% fragrance-free, which is best for all skin types, especially for those with sensitive skin or rosacea.
From cleansers to broad-spectrum sunscreens to anti-aging serums to specialized treatments, Paula's Choice Skincare has you covered from head to toe with innovative, state-of-the-art products. The brand also offers professional-quality makeup products including concealer, foundation, eyeshadow, lipstick, and more. (Paula started out as a makeup artist so she definitely knows her way around a face!)
Paula's Choice Skincare does not test on animals and also takes an environmentally friendly approach by featuring minimalist, recyclable packaging. Another plus—the Customer Service team is among the best in the industry, offering a "100% satisfaction or your money back" guarantee.
For more information about Paula's Choice, call (800) 831-4088 or visit www.paulaschoice.com.
Why are all Paula's Choice Skincare products rated highly? The Paula's Choice Skincare Team would not launch a product unless it was worthy of a high rating from The Beautypedia Team. Paula and The Beautypedia Team were researching and reviewing products long before Paula's Choice Skincare ever existed and consumers were constantly requesting a skincare brand that met all of Beautypedia's criteria. As a result, The Paula's Choice Skincare Team was created and uses the same research and criteria to formulate Paula's Choice products as The Beautypedia Team uses to review products.