03.25.2015
0
26
Kind to Skin Facial Exfoliating Wipes
Rating
25 wipes for $5.99
Category:Skin Care > Cleansers (including Cleansing Cloths) > Cleansing Cloths
Last Updated:03.25.2015
Jar Packaging:No
Tested on animals:Yes
Review Overview

Skin Type: Normal, Dry, Sensitive

These fragrance-free facial cleansing cloths are a good option for those with normal to dry skin, with one strong caveat that applies especially to those with sensitive skin, which we find ironic given that Simple's skin-care products are aimed at people with sensitive skin. On the positive side, the detergent-free formula contains an emollient (cetearyl isononanoate) to do the "cleansing," along with lesser amounts of ingredients known as emulsifiers, which remove excess oil and dirt and some also help moisturize the skin.

Although not adept at removing waterproof or long-wearing makeup formulas, these cloths are a good option for morning cleansing (meaning when you aren't removing makeup) or for cleansing on the go when access to clean water may be inconvenient.

One potential caution: These cloths contain the formaldehyde-releasing preservative 2-bromo-2-nitropane-1,3 diol, which, like some other preservatives, can be sensitizing if left on the skin, especially in the eye area. If you're concerned, as we are, yet want to try these cloths (though we suggest you think twice), be sure to rinse the solution from your skin after use.

Simple's skin-care statement is as follows: "Our philosophy is: Simple says—never use perfumes, dyes or harsh irritants that can upset your skin. Simple says—settle for only the purest possible ingredients. Simple says—trust the natural goodness in all of our products especially for sensitive skin." That's a good philosophy, but, unfortunately, most of Simple's products don't live up to their lofty goals. There are fragrant ingredients in many of their products; there are potentially irritating preservatives in some of their products; their sun-protection products contain synthetic sunscreen ingredients, which aren't the best for sensitive skin; and many of their ingredients are not natural. (We know their claim of natural goodness doesn't state outright that they use only natural ingredients, but that's what they imply, and many consumers will believe it.)

Pros:
  • Cleanses gently, leaving skin soft, not stripped.
  • Fragrance-free formula is suitable for sensitive skin.
  • Inexpensive and convenient to use.
Cons:
  • One of the preservatives might be sensitizing if the cleansing solution is left on rather than rinsed off the skin.
Claims

Our Exfoliating Facial Wipes gently lift dead skin cells to leave your skin revived and revitalized, plus they contain a perfect blend of our purest possible skin loving ingredients with added vitamins.

Ingredients

Water (Aqua, Eau), Cetearyl Isononanoate, Panthenol, Tocopheryl Acetate, Aloe Barbadensis Extract, Glycerin, Cetearyl Alcohol, Ceteareth-20, Glyceryl Stearate, Ceteareth-12, Sodium Citrate, 2-Bromo-2-Nitropropane-1,3-Diol, Disodium EDTA, Phenoxyethanol, Methylparaben, Propylparaben

Brand Overview

Simple At-A-Glance

Strengths: Inexpensive; Simple provides complete product ingredient lists on its Web site; good makeup removers; a few cleansers for sensitive skin; all of the sunscreens provide sufficient UVA protection.

Weaknesses: Poor selection of products for oily, acne-prone skin; no options for those with discolorations; several products that claim to be great for sensitive skin but contain ingredients that will make sensitive skin worse; mostly unexciting, dated moisturizers, especially those in the Regeneration or Repair lines.

Simple is a United Kingdom–based skin-care line whose self-described claim to fame is that they're the "pre-eminent brand of skincare and toiletries products developed especially for sensitive skin." They also claim to be the United Kingdom's No. 1 skin care-brand, as measured by units sold, and given the line's wide distribution and low price point, the sales figures are probably accurate. But, although their sales claim may be accurate, Simple's claims about their products being good for sensitive skin are spurious at best because too many of the ingredients are completely inappropriate for sensitive skin.

Simple skin care states the following: “Our philosophy is: Simple says - never use perfumes, dyes or harsh irritants that can upset your skin. Simple says - settle for only the purest possible ingredients.  Simple says - trust the natural goodness in all of our products especially for sensitive skin.” Although that's a good philosophy, most Simple products don’t live up to their lofty goals. There are fragrant ingredients in many of their products, they use potentially irritating preservatives in some of their products, their sun protection products use synthetic sunscreen ingredients which aren’t the best for sensitive skin, and many of their ingredients are not natural (we know their claim of natural goodness doesn’t say outright that they only use natural ingredients but many consumers will think that’s what's being implied)

Unfortunately, there are no standards in Europe or anywhere else that regulate which cosmetic products can be deemed suitable for sensitive skin and which cannot. Therefore, any company can make that claim for its products, regardless of what the products contain. It's not all bad news though, as several of Simple's products are fragrance-free, which is a key starting point for all skin types, especially sensitive skin.

As mentioned above, the price point for Simple is low; in fact, it is one of the least expensive cosmetic brands you’ll find in the United Kingdom (and a small assortment of their products are sold in the U.S., too). We are all for consumers getting more for their money, but in most cases with Simple you're being shortchanged, and that’s not the way to save money. Most of their products are either very basic or the frills and good ingredients are but a dusting in an otherwise ordinary formula. There are few outstanding products in this line, which is similar throughout the industry.

The anti-aging products are a great example of Simple's combination of low prices and lofty claims, with nary an ingredient on the list capable of delivering any benefit over and above a Band-Aid®. Even the most state-of-the-art moisturizers and anti-aging products won't bring about a significant reduction in wrinkles or other signs of aging, but using well-formulated products (and they don't have to be expensive) helps a great deal. Overall the folks behind Simple took their name too literally.

For more information about Simple, call 0121-712-6523 or visit www.simple.co.uk.

Note: All prices are given in United States currency.

About the Experts

The Beautypedia Team proudly and unequivocally maintains the commitment that Paula Begoun, founder of Beautypedia and Paula's Choice Skincare made over 30 years ago-to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!


The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

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