12.18.2013
0
16
Kind to Skin Vital Vitamin Foaming Cleanser
Rating
5 fl. oz. for $3.50
Category:Skin Care > Sensitive Skin Products > Face/Body Cleansers
Last Updated:12.18.2013
Jar Packaging:No
Tested on animals:Yes
Review Overview

This is a standard, but good water-soluble cleanser whose liquid-to-foam texture cleanses without leaving skin tight or dry. You'll find this removes most types of makeup (though you'll need a makeup remover for long-wearing formulas) and doesn't leave a residue, which is a big advantage that water-soluble cleansers have over bar soaps.

Despite the "vital vitamin" portion of the name, the formula is, shall we say, nutritionally deficient, containing only a tiny amount of vitamin E (tocopheryl acetate), whose benefit is rinsed down the drain anyway given that this is a cleanser.

Although marketed as being perfect for sensitive skin, this cleanser contains a fragrant plant oil whose strong rose scent can be a source of irritation. It also contains a formaldehyde-releasing preservative 2-bromo-2-nitropropane-1,3-diol, which isn't the best for sensitive skin, but in a rinse-off product it's less of a concern.

Simple's skin-care statement is as follows: "Our philosophy is: Simple says—never use perfumes, dyes or harsh irritants that can upset your skin. Simple says—settle for only the purest possible ingredients. Simple says—trust the natural goodness in all of our products especially for sensitive skin." That's a good philosophy, but, unfortunately, most of Simple's products don't live up to their lofty goals. There are fragrant ingredients in many of their products; there are potentially irritating preservatives in some of their products; their sun-protection products contain synthetic sunscreen ingredients, which aren't the best for sensitive skin; and many of their ingredients are not natural. (We know their claim of natural goodness doesn't state outright that they use only natural ingredients, but that's what they imply, and many consumers will believe it.)

Pros:
  • Cleanses thoroughly without leaving skin tight or dry.
  • Won't leave a skin-dulling residue.
  • Inexpensive.
Cons:
  • Contains a fragrant plant oil that makes it tricky for use around the eyes and a problem for sensitive skin.
  • Not a good source of antioxidant vitamins for skin.
Claims

Our Vital Vitamin Foaming Cleanser is a perfect blend of ingredients to gently remove impurities and traces of make-up. Helps skin to feel cleansed, refreshed and nourished. Perfect for even sensitive skin.

Ingredients

Aqua, Sodium Laureth Sulfate, Cocamide DEA, Glycerin, PEG-7 Glyceryl Cocoate, Panthenol, Cocamidopropyl Betaine, Bis-PEG/PPG-20/20 Dimethicone, Sodium Methylparaben, Citric Acid, Sodium Chloride, Tocopheryl Acetate, Dipropylene Glycol, 2-Bromo-2-Nitropropane-1,3-Diol, Pantolactone, Anthemis Nobilis Oil, Pelargonium Graveolens Oil

Brand Overview

Simple At-A-Glance

Strengths: Inexpensive; Simple provides complete product ingredient lists on its Web site; good makeup removers; a few cleansers for sensitive skin; all of the sunscreens provide sufficient UVA protection.

Weaknesses: Poor selection of products for oily, acne-prone skin; no options for those with discolorations; several products that claim to be great for sensitive skin but contain ingredients that will make sensitive skin worse; mostly unexciting, dated moisturizers, especially those in the Regeneration or Repair lines.

Simple is a United Kingdom–based skin-care line whose self-described claim to fame is that they're the "pre-eminent brand of skincare and toiletries products developed especially for sensitive skin." They also claim to be the United Kingdom's No. 1 skin care-brand, as measured by units sold, and given the line's wide distribution and low price point, the sales figures are probably accurate. But, although their sales claim may be accurate, Simple's claims about their products being good for sensitive skin are spurious at best because too many of the ingredients are completely inappropriate for sensitive skin.

Simple skin care states the following: “Our philosophy is: Simple says - never use perfumes, dyes or harsh irritants that can upset your skin. Simple says - settle for only the purest possible ingredients.  Simple says - trust the natural goodness in all of our products especially for sensitive skin.” Although that's a good philosophy, most Simple products don’t live up to their lofty goals. There are fragrant ingredients in many of their products, they use potentially irritating preservatives in some of their products, their sun protection products use synthetic sunscreen ingredients which aren’t the best for sensitive skin, and many of their ingredients are not natural (we know their claim of natural goodness doesn’t say outright that they only use natural ingredients but many consumers will think that’s what's being implied)

Unfortunately, there are no standards in Europe or anywhere else that regulate which cosmetic products can be deemed suitable for sensitive skin and which cannot. Therefore, any company can make that claim for its products, regardless of what the products contain. It's not all bad news though, as several of Simple's products are fragrance-free, which is a key starting point for all skin types, especially sensitive skin.

As mentioned above, the price point for Simple is low; in fact, it is one of the least expensive cosmetic brands you’ll find in the United Kingdom (and a small assortment of their products are sold in the U.S., too). We are all for consumers getting more for their money, but in most cases with Simple you're being shortchanged, and that’s not the way to save money. Most of their products are either very basic or the frills and good ingredients are but a dusting in an otherwise ordinary formula. There are few outstanding products in this line, which is similar throughout the industry.

The anti-aging products are a great example of Simple's combination of low prices and lofty claims, with nary an ingredient on the list capable of delivering any benefit over and above a Band-Aid®. Even the most state-of-the-art moisturizers and anti-aging products won't bring about a significant reduction in wrinkles or other signs of aging, but using well-formulated products (and they don't have to be expensive) helps a great deal. Overall the folks behind Simple took their name too literally.

For more information about Simple, call 0121-712-6523 or visit www.simple.co.uk.

Note: All prices are given in United States currency.

About the Experts

The Beautypedia Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula Begoun herself.

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