Kind to Eyes Revitalizing Eye Roll-On

by Simple   Kind to Eyes
$10.99 - 0.5 fl. oz.
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Skin Care > Retinol Products > Eye Moisturizers
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The fragrance-free, gel-like product is dispensed via a metal roller-ball applicator. While this product may reduce morning puffiness, that is only happening because of the coolness and the massaging action of the applicator—it's not changing a thing about other causes of puffiness around the eyes.

This doesn't relieve the puffiness (or undereye bags) that result from aging and/or sun damage. Puffiness that stays around past the morning occurs when the fat pads beneath the eye shift out of place, creating a pouch where there wasn't one before; for some people, this is just a natural placement of fat under the eye area, regardless of age. If this is your problem, the solution isn't skin care, it's surgery. A common cosmetic surgical procedure can suture the pouching fat pad back in place, alleviating the puffiness; skin-care products can't fix this problem.

Getting back to the formula; although what's inside isn't unique or special for the eye area (see More Info to find out why such products tend to be unnecessary), this is an inexpensive way to use clever packaging in an effort to reduce puffy eyes upon rising or that result from allergies (though an antihistamine is far better for helping reduce puffiness caused by allergies). This also contains cucumber, which has a reputation for being the solution for puffy eyes, but it's not the plant itself, it's merely the cooling effect of placing the chilled cucumber (or whatever else you stored in the fridge overnight) on the skin, but it's not effective when included in tiny amounts in eye products.

  • Fragrance-free.
  • Inexpensive.
  • The metal roller-ball applicator's massaging action can reduce some types of puffiness.
  • The lightweight formula being dispensed is nothing special.
  • Cucumber has no special ability to reduce puffiness.
More Info:

We know it's hard to believe, but the truth is you don't need a special product for the eye area, whether labeled eye roll-on or something else. Although there is much you can do to improve signs of aging around your eyes, the ingredients capable of doing that don't need to come from, and often aren't even included in, an eye cream. For example, most eye creams (such as this one) don't contain sunscreen, and that is a serious problem because it leaves the skin around your eyes vulnerable to sun damage, which will make dark circles and wrinkling worse!

You can save money and take superior care of your eye area by using your face product, if it is well formulated and appropriate for the skin type around your eyes!

Our Revitalizing Eye Roll-on helps reduce puffiness and wake up and revitalize tired eyes by instantly cooling and gently massaging the delicate eye area. Plus it's formulated with cucumber extract and our purest possible skin loving ingredients with an added vitamin.

Water (Aqua), Butylene Glycol, Medicago Sativa (Alfalfa) Seed Extract, Cucumis Sativus (Cucumber) Fruit Extract, Algae Extract, Sodium Hyaluronate, Panthenol, Hydrolyzed Lupine Protein, Biosaccharide Gum 1, Tetrahydroxypropyl Ethylenediamine, Glycerin, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Xanthan Gum, Allantoin, Ethylhexylglycerin, Sorbitol, Disodium EDTA, Phenoxyethanol

Simple is a United Kingdom–based skin-care line whose self-described claim to fame is that they're the "pre-eminent brand of skincare and toiletries products developed especially for sensitive skin." They also claim to be the United Kingdom's No. 1 skin care-brand, as measured by units sold, and given the line's wide distribution and low price point, the sales figures are probably accurate. But, although their sales claim may be accurate, Simple's claims about their products being good for sensitive skin are spurious at best because too many of the ingredients are completely inappropriate for sensitive skin.

Simple skin care states the following: “Our philosophy is: Simple says - never use perfumes, dyes or harsh irritants that can upset your skin. Simple says - settle for only the purest possible ingredients.  Simple says - trust the natural goodness in all of our products especially for sensitive skin.” Although that's a good philosophy, most Simple products don’t live up to their lofty goals. There are fragrant ingredients in many of their products, they use potentially irritating preservatives in some of their products, their sun protection products use synthetic sunscreen ingredients which aren’t the best for sensitive skin, and many of their ingredients are not natural (we know their claim of natural goodness doesn’t say outright that they only use natural ingredients but many consumers will think that’s what's being implied)

Unfortunately, there are no standards in Europe or anywhere else that regulate which cosmetic products can be deemed suitable for sensitive skin and which cannot. Therefore, any company can make that claim for its products, regardless of what the products contain. It's not all bad news though, as several of Simple's products are fragrance-free, which is a key starting point for all skin types, especially sensitive skin.

As mentioned above, the price point for Simple is low; in fact, it is one of the least expensive cosmetic brands you’ll find in the United Kingdom (and a small assortment of their products are sold in the U.S., too). We are all for consumers getting more for their money, but in most cases with Simple you're being shortchanged, and that’s not the way to save money. Most of their products are either very basic or the frills and good ingredients are but a dusting in an otherwise ordinary formula. There are few outstanding products in this line, which is similar throughout the industry.

The anti-aging products are a great example of Simple's combination of low prices and lofty claims, with nary an ingredient on the list capable of delivering any benefit over and above a Band-Aid®. Even the most state-of-the-art moisturizers and anti-aging products won't bring about a significant reduction in wrinkles or other signs of aging, but using well-formulated products (and they don't have to be expensive) helps a great deal. Overall the folks behind Simple took their name too literally.

For more information about Simple, call 0121-712-6523 or visit

Note: All prices are given in United States currency.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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