Kind to Skin Moisture Boost Hydro Mist
1.7 fl. oz. for $5.99
Category:Skin Care > Toners > Toners
Last Updated:12.19.2013
Jar Packaging:No
Tested on animals:Yes
Review Overview

This spray-on toner is an exceptionally basic formula that ends up being more expensive than it seems because you get only a small amount of product compared to other toners (many are $20 for 6 to 8 ounces and far better formulated). Most problematic is that this contains a formaldehyde-releasing preservative (2-bromo-2-nitropane-1,3 diol) that you shouldn't be spraying all over your face every day, not to mention the sensitization factor if it gets in your eyes.

The lotus flower extract mentioned in the claims is present in the tiniest amount, but even in greater amounts this flower (whose fragrance isn't what sensitive skin needs) has no research proving its worth for skin. All told, this is a good example of a completely ordinary toner with some questionable ingredients to steer clear of.

See our list of Best Toners for far superior options.

  • None of note.
  • The small container makes this a more expensive toner than it may seem.
  • Fragrant lotus flower has no benefit for skin and isn't suitable for sensitive skin.
  • Really ordinary formula.
  • Contains a preservative that's less desirable than many others.

A perfect blend of ingredients including lotus flower extract to help give dehydrated, tired and dull skin a boost of hydration for naturally dewy skin. The fine mist absorbs instantly into the skin, helping to refresh and restore optimum moisture balance and can even be used over make-up. Perfect for even sensitive skin.


Aqua, Glycerin, Butylene Glycol, Sodium Methylparaben, Citric Acid, Calcium Disodium EDTA, Panthenol, Tocopherol, Disodium Phosphate, Sodium Laureth-11 Carboxylate , Propylene Glycol, PEG-40 Hydrogenated Castor Oil, Trideceth-9 , Trideceth-7, Sodium Phosphate, Phenoxyethanol, 2-Bromo-2-Nitropropane-1,3-Diol, Lecithin, Laureth-10, Sodium Citrate, Sorbic Acid, Sodium Chloride, Nelumbium Speciosum Flower Extract , Pantolactone

Brand Overview

Simple At-A-Glance

Strengths: Inexpensive; Simple provides complete product ingredient lists on its Web site; good makeup removers; a few cleansers for sensitive skin; all of the sunscreens provide sufficient UVA protection.

Weaknesses: Poor selection of products for oily, acne-prone skin; no options for those with discolorations; several products that claim to be great for sensitive skin but contain ingredients that will make sensitive skin worse; mostly unexciting, dated moisturizers, especially those in the Regeneration or Repair lines.

Simple is a United Kingdom–based skin-care line whose self-described claim to fame is that they're the "pre-eminent brand of skincare and toiletries products developed especially for sensitive skin." They also claim to be the United Kingdom's No. 1 skin care-brand, as measured by units sold, and given the line's wide distribution and low price point, the sales figures are probably accurate. But, although their sales claim may be accurate, Simple's claims about their products being good for sensitive skin are spurious at best because too many of the ingredients are completely inappropriate for sensitive skin.

Simple skin care states the following: “Our philosophy is: Simple says - never use perfumes, dyes or harsh irritants that can upset your skin. Simple says - settle for only the purest possible ingredients.  Simple says - trust the natural goodness in all of our products especially for sensitive skin.” Although that's a good philosophy, most Simple products don’t live up to their lofty goals. There are fragrant ingredients in many of their products, they use potentially irritating preservatives in some of their products, their sun protection products use synthetic sunscreen ingredients which aren’t the best for sensitive skin, and many of their ingredients are not natural (we know their claim of natural goodness doesn’t say outright that they only use natural ingredients but many consumers will think that’s what's being implied)

Unfortunately, there are no standards in Europe or anywhere else that regulate which cosmetic products can be deemed suitable for sensitive skin and which cannot. Therefore, any company can make that claim for its products, regardless of what the products contain. It's not all bad news though, as several of Simple's products are fragrance-free, which is a key starting point for all skin types, especially sensitive skin.

As mentioned above, the price point for Simple is low; in fact, it is one of the least expensive cosmetic brands you’ll find in the United Kingdom (and a small assortment of their products are sold in the U.S., too). We are all for consumers getting more for their money, but in most cases with Simple you're being shortchanged, and that’s not the way to save money. Most of their products are either very basic or the frills and good ingredients are but a dusting in an otherwise ordinary formula. There are few outstanding products in this line, which is similar throughout the industry.

The anti-aging products are a great example of Simple's combination of low prices and lofty claims, with nary an ingredient on the list capable of delivering any benefit over and above a Band-Aid®. Even the most state-of-the-art moisturizers and anti-aging products won't bring about a significant reduction in wrinkles or other signs of aging, but using well-formulated products (and they don't have to be expensive) helps a great deal. Overall the folks behind Simple took their name too literally.

For more information about Simple, call 0121-712-6523 or visit www.simple.co.uk.

Note: All prices are given in United States currency.

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The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!

The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

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