Full Exposure Waterproof Mascara

by Smashbox  
Price:
$20 
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Category:
Makeup > Mascaras (waterproof) > Waterproof Mascara
Last Updated:
5/12/2014
Jar Packaging:
No
Tested On Animals:
No

We're happy to say that the waterproof version of Smashbox's Full Exposure Mascara is much better than the regular edition, which we rated "POOR." This one has the same impressive results on lashes without the drawbacks of the original which was flaking and smudging.

Full Exposure Waterproof's results are definitely on the more dramatic side and comes by its results quickly: Just a couple of swipes lead to longer, fuller-looking lashes, with added curl – the results really do make eyes appear to be more open and awake. Also a good thing: the mascara brush is "regular-sized" as opposed to the oversized brush that comes with their regular version, which made application tricky, and resulted in mascara getting in places where you wouldn't want it.

The formula for this version is a bit thick, so after multiple coats there is some clumping, but they're easily brushed out. It doesn't flake or smudge throughout the day, and does hold up to some water exposure (such as rain and tearing up of the eyes). We're glad to see Smashbox's second go at Full Exposure mascara is a winner!

Pros:
  • Adds a good amount of length, fullness, and curl to lashes.
  • Doesn't flake or smudge throughout the day.
  • Holds up against water exposure such as rain and tearing up of eyes.
Cons:
  • Can clump after multiple coats.

Perhaps one of the most interesting things about Smashbox is that its name refers to the early, accordion-style cameras and that Smashbox is first and foremost a Hollywood-based photography studio. The company's creators, Dean and Davis Factor, have their heritage in makeup—their great-grandfather was the legendary makeup artist Max Factor. However, this seems to be a case where the proverbial apple didn't fall all that close to the tree. It is apparent that Dean and Davis are better at their respective careers as CEO and photographer, respectively, than at creating a cosmetics line. The makeup, which debuted in 1996, began as a collection of trendy and fashion-forward colors coupled with a pleasingly neutral palette of foundations, concealers, and powders. Nowadays, many of the colors are too sheer to register on medium to dark skin tones, shiny products abound, and several of the complexion-enhancing products just don't look as natural on skin as they should. In fact, the foundations and concealers could use some updating; they haven't kept pace with what other makeup artistry lines are launching, and don't demonstrate much longevity under normal conditions, as in day-to-day casual makeup.

Realizing that celebrities sell products better than the product claims themselves, Smashbox steadily capitalizes on its ties to Hollywood and often mentions several famous faces who wear their products. Their counter brochures follow suit, tempting women to sit down with a Smashbox artist to get the star treatment. It's easy to get caught up in the hype, but as a comprehensive line Smashbox doesn't have what it takes to create A-list glamour, at least not if you're looking for cutting-edge textures and finishes.

For more information about Smashbox, now owned by Estee Lauder, call (888) 763-1361 or visit www.smashbox.com.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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