Dewy Luxe Lip & Cheek Balm

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Makeup > Blushes > Liquid/Gel Blush
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Unlike many other two-in-one lip/cheek products, this multi-tasking "balm" adds a pop of vibrant color without a sticky or greasy feel. Calling it a balm doesn't exactly paint the right picture. Think of it as more of a lightweight gel that blends beautifully into skin for sheer, flushed color.

The packaging resembles a bottle of nail polish, right down to the wand/brush you apply it with. Simply swipe a bit of the fragrance-free formula and blend away on cheeks, or apply it on lips as you would a lip gloss.

Of the two shades offered, Charmed is peachy-coral hue and Enchanted is bright pink. A little goes a long way with this intensely pigmented product and even after it wears off the lips, a stain of color is left behind. Such a limited shade range won't work for everyone, but for those who find the colors complementary, this is a slam dunk!

  • Blends beautifully into skin for sheer, flushed color.
  • Really does work on both cheeks and lips.
  • Lightweight gel texture doesn't feel sticky or greasy.
  • Fragrance-free.
  • Limited shade range won't work for everyone.

Perhaps best known for her years of work with supermodel Cindy Crawford, makeup artist Sonia Kashuk's well-chosen selection of makeup has been available exclusively at Target stores since the mid-1990s.

 Kashuk's brushes have been a strong point, and now that they've been redone they're better than ever, and still affordable. This is definitely a makeup collection worth visiting, and you'll find some premium options among Kashuk's powder foundation, regular powders, and blush. Several other products, from foundation to lipsticks, are also worthy of attention, though this is not a line that caters to darker skin tones. Ironically, it's the latest cosmetic products that met with the most critical reviews, largely due to poor execution or their gimmicky nature.

For more information about Sonia Kashuk, visit or

Note: Sonia Kashuk products are also available at select Bloomingdales locations in New York and California. The company also maintains freestanding stores in New York and New Jersey.

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Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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