The promise of a lip gloss that provides glassy shine, high-impact color, and all-day wear is just too appealing for a lot of people to pass up! Stila's Stay All Day Vinyl Lipgloss promises all this, but it doesn't quite live up to the hype.
This gloss comes in a standard-looking tube with a doe-foot applicator, and applies easily with bold color in just a few swipes. It does feel moisturizing throughout its wear time, and lasts several hours before fading to an attractive stain (though it certainly doesn't "stay all day" and will transfer to just about everything that touches your lips). The main problem is that the texture is thick, almost like a sticky liquid lipstick, and it definitely will get all over your teeth no matter how careful you are. Even removing excess gloss from around the inner ring of your mouth doesn't help; it still gets on your teeth! Smile at yourself in the mirror while wearing this and you'll see your teeth dotted with color, one of this product's unwelcome surprises!
Stay All Day Vinyl Gloss does have a shiny finish, but it's definitely not the lacquered, ultra-glossy look you might expect from a product with this name. It also has a candy-like fragrance that can be cloying for the first half hour or so. Instead of dealing with this product's shortcomings, check out our list of Best Lip Gloss.
- Provides bold, full color in just a couple of swipes.
- Feels moisturizing.
- Wears well for several hours (though certainly not "all day").
- Thick texture gets all over your teeth, no matter how careful you are when applying or touching up.
- Doesn't provide a high-shine finish as promised.
- Has a candy-like fragrance that can be cloying when product is first applied.
Makeup artist Jeanine Lobell has been at the helm of Stila since its inception in 1994, and her creations have an impressive history of blending innovation with eye-catching, fun packaging. Of course, this innovation is not without its price, and you will find some rather ordinary products where the packaging or dispensing method is the only thing that's exciting. Where Lobell struck gold is with her superlative collection of foundations. We’ve examined hundreds of makeup lines for this and previous editions of this book, and Stila has had and continues to maintain one of the best collections of truly neutral foundation colors. For anyone confused about what we mean by "neutral tones," you need look no further, though we are pleased that more mainstream lines (including L'Oreal, Revlon, Clinique, and even Cover Girl) are now creating wonderfully neutral foundation colors. Stila's foundations aren't inexpensive, but it's critical to get a foundation that's right for you, and that may mean splurging. Other stellar categories include concealers, blush, eyeshadows, brushes, and much better mascaras than in years past.
Once an independent brand with a first-to-market approach to clever cardboard packaging that was sleek, urban, and utilitarian at the same time, Stila's presence and product lineup and distribution expanded (with mostly favorable results) when it was acquired by Estee Lauder in 1999. It was a bit perplexing when Lauder announced in late 2005 that it would sell Stila to "optimize our portfolio of brands" and put more attention (read: financial resources) into their M.A.C. and Bobbi Brown brands (Source: The Rose Sheet, April 17, 2006, page 4). Ironically, of those three brands, Stila has the most compelling collection of products. M.A.C. and Bobbi Brown are no slouches, but Stila always had a slight edge, at least in the complexion-enhancing categories.
An affiliate of Sun Capital Partners (naming itself Stila Corporation) bought the brand from Lauder in spring 2006 and has been at the helm since. Lauder's no longer owning Stila led to the brand's hasty exit from department stores, a move that left many shoppers wondering what the heck happened (and, at least in the stores we visited, the sales associates were vague about the line's future). Luckily, Stila still has a home in Sephora stores worldwide, and is randomly distributed in select department stores. That's great news, because there is much to love about this line, and the most recent crop of products proves that Stila has every intention of remaining a competitive player in the compelling game that is the cosmetics industry.
For more information about Stila, call 866.784.5201 or visit www.stilacosmetics.com.