Melted Liquified Long Wear Lipstick

by Too Faced   
Price:
$21 
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Category:
Makeup > Lipsticks > Long-Wearing Lipstick
Last Updated:
4/29/2014
Jar Packaging:
No
Tested On Animals:
No

Too Faced's Melted Liquified Long Wear Lipstick shares many similarities with Armani's amazing Lip Maestro liquid lip color (which we rated "BEST"). While it doesn't quite match up with Lip Maestro, it still has many qualities to love (and for less money, too)!

This comes in a squeeze tube with a sponge-tipped applicator at the end that dispenses the product. Though you can use the applicator to spread this across your lips, enough product comes out that you may prefer to use a lip brush to pick it up off the sponge and then apply with the brush.

The gel-like texture is very smooth and glides on easily – and you do not need much to get a lot of color!

The color quality is very strong and stays on lips for many hours, true to its long-wearing claims. It wears down to an attractive stain once it's faded. Although the finish is truly matte, this doesn't feel drying and is lightweight, making it very comfortable to wear.

There are only two things keeping this from making our list of best products: A small amount of a chemical fragrance that fades away quickly but might be unpleasant for some, and this starts to bleed slightly after the first couple of hours it's on (this can be fixed with a good anti-feather lip liner). Otherwise, if you're in the market for a matte, long-wearing lip product that feels light, this is one to check out!

Pros:
  • Gel-like texture is smooth and applies easily.
  • Very concentrated color that doesn't take much to get a full impact.
  • Lasts many hours and fades to an attractive stain.
  • Lightweight formula that doesn't feel drying.
Cons:
  • Contains a slight "chemical" fragrance.
  • Begins to bleed after the first couple of hours of wear, so requires an anti-feather lip liner even if you don't have lines around your mouth.

The story of how this line came to be is echoed by almost every new cosmetic company nowadays, a familiar tale that is as disingenuous as it gets. What's the tale? It's that old yarn about a makeup artist being dissatisfied with what's available because he or she just can't find the cosmetic products that are needed to create a truly beautiful makeup application.

In Too Faced's version of this recycled tale, Jerrod Blandino was working at a department store cosmetics counter and, despite the hundreds of products available, couldn't find what he needed. Of course his clients happened to be A-list celebrities (isn't that how this story always goes, and there are plenty of celebrities around who do need help) who demanded the best, and as a true artist, Jerrod was committed to providing it to them.

So, Jerrod went to work, mixing and creating cosmetics at his home in the microwave, producing products that would meet his prestigious clients' high standards and glamorous needs, all because apparently none of the thousands of products anywhere in the world were good enough. And even though in interviews in fashion magazines celebrities were frequently extolling their favorite department store products, those celebs probably weren't Jerrod’s clients.

As the story continues, word among the glitterati started to spread—that Jerrod was the makeup artist to see if you wanted true originality. Hollywood began clamoring for his services, and talk of his skills quickly reached legendary proportions. No one could turn an ugly duckling into a glamour girl like Jerrod. Soon, it seems, all of his creative talent making those new products just could not be contained in a domestic kitchen. What was a talented goddess-maker to do?

Apparently, the solution was to share his idea with Jeremy Johnson, marketing pro and a friend of Jerrod's. The men joined forces, and voilá: Too Faced Cosmetics was born. Since its inception in 1998 this brand has approached (some may say harangued) women with the question: "Why be pretty when you can be gorgeous?" Of course, anyone looking to become gorgeous from Too Faced products is basically tied to Jerrod and Jeremy's idea of what that means—and it may not jibe with yours, especially if "maximum glitter" isn't on your list of makeup must-haves.

Like many other celebrity-inspired makeup artist lines, most of the items you'll find in this one are engulfed in loads of hype and are no better than many products from other lines that sell for half the price (just check out Jane, Sonja Kashuk, Rimmel, or even Maybelline New York).

Too Faced has lots of pink packaging and glitter so it's hard to ignore the flash this line brings to the cosmetics department, but that doesn't have anything to do with the quality of the products. If you're tempted to take a peek (and you will be), you'll find Too Faced has some great bronzing powders and a cream eyeshadow that's truly exceptional. They also have a foundation worth considering if you can get past the convoluted, hard-to-use packaging. The eyeshadows are good, too (although not great), but you have to accept that all of them have some degree of shine, a fact that won't be a problem for younger women but if wrinkles are something you're trying to hide, shine will just make them more obvious.

For all the exaggeration and puffery of this line, what is really disappointing are the mascaras, a paltry, dismal selection of eyeliners, a concealer with irritating ingredients, and an overall limited product selection. If Jerrod really believed that there weren't products from other lines that were good enough for his clients, he clearly didn't know where to shop or what to look for.

For more information about Too Faced Cosmetics call (949) 553-4431 or visit the Web site at www.toofaced.com.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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