Ulta claims Extreme Wear Eyeshadow Primer will "make eye shadow last all day and night without creasing or fading," and we'd agree!
The talc-based, fragrance-free formula has a light, peachy-white color that applies so translucently you can hardly detect it, but you will "see" the great results when it comes to promoting long eyeshadow wear.
The primer goes on super smooth and sets to a matte finish that helps eyeshadow stay in place all day. Those with oily skin and/or deep-set eyelids will particularly appreciate its ability to prevent creasing.
Well done Ulta—and the price makes this a beauty bargain, too!
- Matte finish helps eyeshadow stay put all day.
- Prevents creasing and fading.
- Applies smoothly.
Since Ulta was founded in 1990, the company has continued to carve out a unique position as a specialty beauty store by offering a large selection of upscale and drugstore cosmetics in all price ranges, all under one roof. There are currently over 675 Ulta locations across the United States, and, like Sephora, Ulta sells its own product line right alongside more familiar brands such as Revlon, Murad, and philosophy.
The Ulta Collection offers a variety of basic makeup products, from foundation to eye shadow to lip gloss. Nearly all items in the Ulta Collection are inexpensive, and its lower price point is a major draw.
As with most cosmetics lines, Ulta has its share of good and bad products; however, it seems for every good to great makeup product the line has two average-to-poor options. Testers may or may not be available, so choose wisely.
Among the safer categories of Ulta makeup are the eyeshadows, many of the mascaras, brow products, and most of the foundations, particularly the cream-to-powder and powder formulas.
Despite our enthusiasm for Ulta's large selection of eyeshadow, the quality is inconsistent, especially when it comes to texture and how they apply, even among different shades in the same category. The best way to shop this line is to pay attention to which products we've reviewed favorably and to take extra time to play with the products in-store (assuming the Ulta you frequent keeps testers available).
In recent years, Ulta has branched out from makeup to skin care. Their namesake skin care has the same affordable price point as the makeup, and some of the products are actually quite good. Skip the cleansers, ignore the moisturizers in jar packaging, and forget about the pore-tightening products...the rest is worth exploring, but again, this is not a brand to shop without some knowledge of what you're buying and how it performs.
For more information about Ulta Beauty, call 866-983-8582 or visit www.ulta.com.