Said to be a unique "foaming mask", you can think of this product as a cleanser/clay mask hybrid that's best for oily skin or oily areas of combination skin. Because it's not good to leave cleansing agents on skin for any longer than is necessary to cleanse skin, it's good that Ulta indicates this mask should be rinsed after two or three minutes. The problem? That's not really enough time for the clay ingredient (kaolin) to absorb excess oil—and leaving this mask on for longer than indicated (most clay masks need 5–10 minutes to work) can be too drying.
If the formulary issue wasn't enough of a problem, it gets worse: Ulta added skin irritant menthol to the mix, and irritation can make oily skin worse, not better (see More Info for details). Although this mask rinses well and is minimally fragranced, it's simply not worth considering over lots of other absorbent masks.
- Contains absorbent ingredients that soak up excess oil, leaving shiny skin matte.
- Easy to rinse.
- Contains a cleansing agent which shouldn't be left on skin longer than necessary, or it can be drying.
- This mask's directions indicate to rinse after a couple minutes, which isn't long enough for the absorbent ingredients to really work.
- Contains menthol, and its cooling sensation is your skin telling you it's being irritated, not soothed.
Applying irritating ingredients to oily skin stimulates excess oil production at the base of the pores, so skin ends up being more oily and pores become (or stay) enlarged. If you want to see improvements in oily skin, the best approach is to treat your skin gently with effective products designed to absorb excess oil, exfoliate inside the pore, and help normalize pore function (Sources: Clinical Dermatology, September-October 2004, pages 360–366; and Dermatology, January 2003, pages 17–23).
Unique foaming formula cleanses deeply to remove dirt and impurities for more radiant skin. Concentrated fruit essence found in ULTA's Foaming Mark helps brighten and even skin tone. White willow bark extract soothes and calms skin.
Water (Aqua), Sodium Laureth Sulfate, Kaolin, PEG-150 Pentaerythrityl Tetrasterate, Bentonite, PEG-6 Caprylic/Capric Glycerides, Glycereth-26, Hydrolyzed Corallina Officinalis Extract, Lactobacillus/Lemon Peel Ferment Extract, Carica Papaya (Papaya) Fruit Extract, Mangifera Indica (Mango) Fruit Extract) Salix Alba (Willow) Bark Extract, Polyquaternium-10, Magnesium Aluminum Silicate, Cellulose Gum, Menthol, Butylene Glycol, Dipropylene Glycol, Citric Acid, Disodium EDTA, Phenoxyehanol, Caprylyl Glycol, Sorbic Acid, Titanium Dioxide
Since Ulta was founded in 1990, the company has continued to carve out a unique position as a specialty beauty store by offering a large selection of upscale and drugstore cosmetics in all price ranges, all under one roof. There are currently over 675 Ulta locations across the United States, and, like Sephora, Ulta sells its own product line right alongside more familiar brands such as Revlon, Murad, and philosophy.
The Ulta Collection offers a variety of basic makeup products, from foundation to eye shadow to lip gloss. Nearly all items in the Ulta Collection are inexpensive, and its lower price point is a major draw.
As with most cosmetics lines, Ulta has its share of good and bad products; however, it seems for every good to great makeup product the line has two average-to-poor options. Testers may or may not be available, so choose wisely.
Among the safer categories of Ulta makeup are the eyeshadows, many of the mascaras, brow products, and most of the foundations, particularly the cream-to-powder and powder formulas.
Despite our enthusiasm for Ulta's large selection of eyeshadow, the quality is inconsistent, especially when it comes to texture and how they apply, even among different shades in the same category. The best way to shop this line is to pay attention to which products we've reviewed favorably and to take extra time to play with the products in-store (assuming the Ulta you frequent keeps testers available).
In recent years, Ulta has branched out from makeup to skin care. Their namesake skin care has the same affordable price point as the makeup, and some of the products are actually quite good. Skip the cleansers, ignore the moisturizers in jar packaging, and forget about the pore-tightening products...the rest is worth exploring, but again, this is not a brand to shop without some knowledge of what you're buying and how it performs.
For more information about Ulta Beauty, call 866-983-8582 or visit www.ulta.com.