Urban Decay's "Naked" line of makeup now includes this loose setting powder, and the "Naked" hype aside, this is one of the more worthy additions to the line!
Rather than being translucent like some other setting powders, this comes in a variety of shades for fair to medium-dark skin, and is sheer enough that you have a bit of wiggle room if the color doesn't exactly match your skin tone. The texture is amazingly lightweight – this is a very finely-milled powder – so application is easy. We do advise tapping your powder brush a bit before applying this though, because this fine-textured fine powder can fly around if you don't!
The light nature of this powder means it doesn't look caked on, even if you put on quite a bit. It has an attractive semi-matte finish which works to even out skin tone on its own, or set makeup without making it look chalky. It doesn't make dry skin feel parched, and does a good job controlling oil most of the day (though if your skin is very oily, you will need a touch up about halfway through its wear time). This also doesn't emphasize pores, wrinkles, or fine lines – and is fragrance-free!
While Naked Skin Ultra Definition Loose Finishing Powder certainly isn't the least expensive option for this kind of product, it's a worthy splurge that earns its place among today's best loose powders.
- Comes in a variety of natural-looking sheer shades for fair to medium-dark skin tones.
- Lightweight texture feels good and looks natural.
- Attractive semi-matte finish looks good on its own or over foundation.
- Doesn't emphasize pores, wrinkles, or fine lines.
- As with all loose powder products, there can be some mess involved if you're not careful.
Silica, Dimethicone/Vinyl Dimethicone Crosspolymer, Ethylhexyl Palmitate, Isoceteth-10, Phenoxyethanol, Sodium Dehydroacetate, Sorbic Acid, Ascorbyl Palmitate (“Light” shade contains Silica). All Shades May Contain: Titanium Dioxide), Iron Oxides, Manganese Violet, Ultramarines, Bismuth Oxychloride.
From its unconventional beginnings in 1996 with the debut tagline of "Does Pink Make You Puke?" Urban Decay has been at the forefront of the ongoing trend toward unconventional colors. Their approach to beauty is still rooted in steering clear of the norm, but for those creative, unconventional folks who want the opportunity to express themselves with well-formulated, edgy products, this is the line to look to.
Now representing itself by the decidedly tamer "Beauty with an Edge" slogan, the line still offers several shiny options (which excel by virtue of how well they cling to skin), but the items that really deserve your attention include some of their mascaras, bronzing powder, blush, and brow products. The brush collection is highly recommended and priced on the low end when compared to other department-store lines, and Urban Decay counters (as opposed to Sephora stores, where the line is typically sold) offer helpful literature about how to design a complete makeup look. The colors may be unconventional and more clownish than classy, but their placement advice is right-on.
Shortcomings of this edgy line include the lack of lipsticks and some glittery products that apply terribly. Those who appreciate products that make a statement (though it may not always be one that puts you in your most flattering light) should explore the best of what is offered here, as should those whose makeup concepts occasionally lean toward the adventurous side.
For more information about Urban Decay, call (800) 784-URBAN or visit www.urbandecay.com.