Urban Decay is capitalizing on the runaway success of its "Naked" eyeshadow palettes by offering an accompanying line of lip glosses that are supposedly "laced with benefits." Unfortunately, Naked Ultra Nourishing Gloss doesn't merit its strong hype.
This gloss comes in a standard tube with a doe-foot applicator, and applies smoothly and evenly. It's not overly thick or sticky and it feels moisturizing while you're wearing it, leaving your lips soft once it fades.
The problem is the high amount of fragrance. While mint isn't listed as an ingredient, Naked Ultra Nourishing Gloss has a minty flavor and aroma; in fact, it makes lips tingle for the first half hour or so after it's applied, which means irritation is happening, and that's bad news for your lips. Although this gloss does have some beneficial ingredients, like shea butter and ceramides, many of them are listed after the "aroma" on the ingredient list, and fragrance isn't skin care!
Another drawback is the shade range. While there is a variety of colors, they are so sheer that on medium to dark-toned lips, many of them simply look like a clear, shiny gloss. For the price, you should be getting so much more!
- Applies smoothly and evenly.
- Feels moisturizing and leaves lips soft once it fades.
- Contains a high amount of fragrance, and fragrance isn't skin care.
- Fragrance ingredients cause lips to tingle, and that means skin-damaging irritation.
- Colors are so sheer that many of them will not show up on pigmented lips.
Daily use of products that contain a high amount of fragrance, whether the fragrant ingredients are synthetic or natural, causes chronic irritation that can damage healthy collagen production, lead to or worsen dryness, and impair your skin's ability to heal. Fragrance-free is the best way to go for all skin types. If fragrance in your skin-care products is important to you, it should be a very low amount to minimize the risk to your skin (Sources: Inflammation Research, December 2008, pages 558–563; Skin Pharmacology and Physiology, June 2008, pages 124–135, and November-December 2000, pages 358–371; Journal of Investigative Dermatology, April 2008, pages 15–19; Journal of Cosmetic Dermatology, March 2008, pages 78–82; Mechanisms of Ageing and Development, January 2007, pages 92–105; and British Journal of Dermatology, December 2005, pages S13–S22).
From its unconventional beginnings in 1996 with the debut tagline of "Does Pink Make You Puke?" Urban Decay has been at the forefront of the ongoing trend toward unconventional colors. Their approach to beauty is still rooted in steering clear of the norm, but for those creative, unconventional folks who want the opportunity to express themselves with well-formulated, edgy products, this is the line to look to.
Now representing itself by the decidedly tamer "Beauty with an Edge" slogan, the line still offers several shiny options (which excel by virtue of how well they cling to skin), but the items that really deserve your attention include some of their mascaras, bronzing powder, blush, and brow products. The brush collection is highly recommended and priced on the low end when compared to other department-store lines, and Urban Decay counters (as opposed to Sephora stores, where the line is typically sold) offer helpful literature about how to design a complete makeup look. The colors may be unconventional and more clownish than classy, but their placement advice is right-on.
Shortcomings of this edgy line include the lack of lipsticks and some glittery products that apply terribly. Those who appreciate products that make a statement (though it may not always be one that puts you in your most flattering light) should explore the best of what is offered here, as should those whose makeup concepts occasionally lean toward the adventurous side.
For more information about Urban Decay, call (800) 784-URBAN or visit www.urbandecay.com.