Ever wondered if your skin-care routine is working as well as it could be? What about if you're using the right products at the right time? We can help you figure this all out so and show you how to get better skin in less time!
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Discover how you can save time and money with our 10 easy steps to a salon-quality manicure at home!
Most of us have heard and believe beauty tips, but did you know lots of then simply aren't true? We debunk the top beauty lies and explain why they're false, based on published research, not hype!
Confused by the misinformation surrounding retinol? Find out why you SHOULD combine retinol with ingredients like vitamin C, AHA or BHA for younger-looking, skin-smoothing results.
We've all been there: One day our hair behaves perfectly and looks fantastic for hours. The next, it seems to have a mind of its own and cannot be tamed. Find out what's going on and how you can turn bad hair days into good (or at least better) hair days!
The flu season, and all its accompanying symptoms, affect many of us each year, but no matter how yucky you feel, with work, family, and previously scheduled commitments, life must go on.
We recently polled our fans on the Paula's Choice Facebook page asking whether they prefer using an AHA or BHA exfoliant. The results were surprising!
We recently polled our fans on the Paula's Choice Facebook page asking whether they think wearing blue eyeshadow is good or bad. Here's what they said!
We recently polled our fans on the Paula's Choice Facebook page asking what makeup product they rely on for that perfect glow. Do they opt for blush, bronzer or both—and what type do they think is best?
We recently polled our fans on the Paula's Choice Facebook page asking which type of concealer they preferred (and why). A clear preference emerged:
We recently polled our fans on the Paula's Choice Facebook page asking what makeup product they rely on to boost their mood. Here's what they said:
We recently polled our fans on the Paula's Choice Facebook page asking what their favorite makeup splurge has been. The answers were surprising to us...but what do you think?
We recently polled our fans on the Paula's Choice Facebook page asking which type of foundation they preferred (and why). A clear preference emerged:
More men are open to taking care of their skin as part of their daily grooming routine. The problem? They're not sure where to begin, and a lot of men's products are terrible! Find out the five essential products every man needs to keep his skin clean, fresh, and healthy.
When it comes to changing up your makeup colors, there's no better time than the start of the spring season to try something new. While the general guidelines for how to apply makeup remain the same month to month, something as simple as changing your lip, blush, or eyeshadow colors can give you a newly inspired attitude and vitality.
We recently posted a discussion on the Paula's Choice Facebook page asking whether cleansing facial skin twice daily is necessary or harmful. Here are some of their comments:
Eliminating dark spots takes a multi-pronged approach. We’ll guide through how to tackle those aging spots and restore a youthful glow.
Most of us don't want to look older and are keenly interested in looking our youthful best as long as we can—but what can you do once you start seeing signs of aging? Surgery and cosmetic procedures are one approach, but there's a lot you can do NOW to begin looking younger (and hotter) TODAY.
Whether you're going to a big gala or small get-together, when parties are on the calendar you want to look your best. We'll tell you how to prep in a flash and how to make sure you look great the morning after (even if you overdo it)!
Women use makeup to enhance their natural features or camouflage discolorations and wrinkles. There are lots of excellent products to address those beauty needs, but why stop with simply covering up the signs of aging? Learn about how anti-aging makeup can do more!
Don't like how you look in photos or videos? We've all been there, but that's about to change because we have tips and tricks you can use right now to make sure you always put your best face forward in front of the camera!
Spring's new beginnings tend to focus on sprucing up the home, but with all the new products being launched, giving your makeup and skin-care routine a sprucing-up can produce beautiful results, too.
Got a trip coming up? You're probably wondering what to pack and how you're going to get it all into one carry-on bag. Let our experience help you solve these dilemmas so you can experience less stress en route to your destination!
You probably already suspect this, but research has proven that the foods you eat can have a tremendous impact on how your skin looks, how it ages, and how it heals. Find out what to add to your diet and what to avoid!
Why let your face reap all the rewards of a wrinkle-fighting skin-care routine? We're sharing our favorite solutions that battle the signs of aging (especially brown sun spots and sagging) by targeting and repairing damaged skin.
Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:
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The Paula's Choice Research Team is dedicated to helping you sort through the myths and half-truths of the cosmetic industry. With their expert advice, you’ll have the facts you need to take the best possible care of your skin.
We respect your privacy and the information you provide will NOT be sold, shared, or disseminated in any way.
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