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Skin care is usually unisex (aside from shaving the face, of course); no matter your gender, a gentle cleanser and ingredients such as Vitamin C, resveratrol, BHA, and AHA all benefit skin and improve signs of aging, breakouts, clogged pores, and sun damage. It's a common and mistaken perception that men don't care about their skin, or wouldn't jump at the chance to banish blemishes, reduce sun damage, lighten brown spots, and look less wrinkled.
In fact, judging from the number of questions we get from men, there are many men out there who want guidance in finding the products that best fit their needs.
We've compiled the top five products your man should definitely not be without, all based on the most common questions we get from our male customers and Facebook friends. Bonus: Once your guy finds his perfect routine, he'll be less likely to roll his eyes when you're excited about the latest serum, moisturizer, or treatment product!
Skin-care products aimed at men are too often poorly formulated, and we mean really bad formulas! Many men's lines load their products with fragrance and other irritating ingredients (talk about a burn!). There are far better options available, but the man in your life will have to opt for products in possibly less-than-masculine containers; however, if great skin care is the goal it shouldn't matter what the packaging looks like!
Here are five power-players to help get his skin clean, smooth, and younger looking, plus treat issues like ingrown hairs, breakouts, bumps, and dark spots.
This first step is often the most overlooked—a gentle cleanser that washes away sweat, oil, and grime without taking away the substances that keep his mug healthy. Bar soap may seem masculine, but it is actually one of the worst cleansing options. The residue that bar soap leaves behind and its drying nature plays havoc with skin, leading to dullness and a rough texture.
If you think he'd love an "all-in-one" product, have him try our Paula's Choice All-Over Hair and Body Shampoo! It is a super-light gel cleanser with enough foam to impress most guys and it works for skin all over and for hair. Bonus: Many of our male customers and staffers love the All-Over as a shave gel due to its unique formula, making it a 4-in-1 product!
If he has dry skin and needs something a little more moisturizing, Moisture Boost One Step Cleanser is the ideal product to prime his face for shaving or products, without leaving his skin dry or tight. Dry skin below the neck? Then he may like the moisturizing body washes from brands such as Dove and Olay.
The same product you use to treat issues like keratosis pilaris (red bumps on the back of your arms or legs) is the perfect treatment for his breakouts, ingrown hairs, or post-shave redness! Our Paula's Choice RESIST Weightless Body Treatment 2% BHA works on the face and body—the super-sheer lotion consistency vanishes into the skin and helps unclog pores, reduce redness and ingrown hairs, and hydrate without feeling slick or heavy.
Does your man cringe at the thought of using serum because he thinks they're too rich or too dry? He no longer has to forgo the anti-aging benefits of this treatment step with our Paula's Choice RESIST Ultra-Light Weightless Super Antioxidant Concentrate Serum. This water-based serum is our lightest ever, but is loaded with beneficial ingredients such as resveratrol, hyaluronic acid, and niacinamide! His skin will look and feel wonderful, and he'll tell you so after just a few days!
You know that pimple or red mark on his face? We bet he wants it gone as fast as possible. Rather than watch him work his way through the drugstore spot-treatments that leave dry, peeling, or irritated skin in their wake, introduce him to the unique spot treatment, Paula's Choice RESIST BHA 9!
BHA 9 uses a proprietary time-release technology that dramatically improves stubborn imperfections, from rough patches of skin, post-breakout red marks, new pimples, and even dark spots and large pores. Just a little dab is like bringing in the "big guns," without waging war on his skin. It's so effective, you may hear him whisper, "Say hello to my little friend," while he applies it to the offending blemish (Just ignore him, it's a guy thing.).
At night, a guy needs to feed his skin with skin-repairing ingredients just like you do. If dry skin is the issue, Paula's Choice Moisture Boost Hydrating Treatment Cream is the perfect amount of moisture (without being greasy). If he has normal to oily skin, then a gel or liquid, such as our RESIST Ultra-Light Super Antioxidant Concentrate Serum or Skin Balancing Pore-Reducing Toner is all he needs!
During the day, to minimize the damaging effects of unprotected sun exposure (think wrinkles, mottled skin, and, potentially, skin cancer), he needs a great sunscreen. Applying a daytime moisturizer with SPF is like wearing a seatbelt—there really is not a choice here.
In the daytime, for normal to oily skin, our Paula's Choice Extra Care Non-Greasy SPF 50 is a sheer lotion loaded with antioxidants like vitamins C and E and anti-irritants (and he can use it from the neck down, too). Dry skin? Lend him the Paula's Choice Moisture Boost Daily Restoring Complex SPF 30. He'll love it's soothing, softening feel that won't leave him shiny.
Men have told us that they do care about their skin and their appearance. A good skin-care routine is essential, but they may need some help from you, so don't be afraid to let him "steal" your products (or buy his own) to see an instant improvement in his skin!
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Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:
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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.
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*Promotion expires 9pm PT, May 6, 2014. No cash value. U.S. and Canada only.
**Choose between 2-Week Trial Size of RESIST Barrier Repair or RESIST Clear Skin Hydrator, while supplies last. Promotion expires 9pm PT, May 6, 2014. No cash value, applies to all retail customers.
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