Research shows this potent antioxidant helps improve blood flow. It is often used in anti-cellulite products because of its relation to circulation. However, there is no research showing that improved circulation affects cellulite (Sources: Medical Hypotheses, March 2006, pages 1152–1156; Journal of Burn Care and Rehabilitation, November–December 2005, pages 515–524; Journal of Pharmaceutical and Biomedical Analysis, February 2005, pages 287–295; and Planta Medica, November 2004, pages 1052–1057).
Applied topically, ginkgo leaf is a good antioxidant due to it being a rich source of flavonoids. These work to prevent cell membrane peroxidation, which is a source of damage that can lead to increased signs of inflammation and aging. This plant extract also has some antibacterial and antifungal effects (Source: www.naturaldatabase.com).
Other research has shown that ginkgo leaf can help protect skin from redness and inflammation during exposure to UVA/UVB light in a lab setting. Ginkgo leaf also seems capable of increasing skin's moisture content and reducing factors in skin that lead to inflammation (Sources: Phytotherapy Research, December 2011, pages 1,854-1,860; International Journal of Cosmetic Science, April 2010, pages 99-106; and Planta Medica, Volume 68, Issue 4, April 2002, pages 316-321).