A synthetic antioxidant that provides the protective effects of potent antioxidant curcumin but without the deep yellow coloration this plant imparts, which would be cosmetically unacceptable. Known collectively as curcuminoids, these compounds exert an anti-inflammatory benefit as well as reducing the formation of advanced glycation end-products (AGEs) which destroy collagen and contribute to what is widely perceived as aging skin (Sources: Nutricion Hospitalaria, May-June 2009, pages 273-281; and Japanese Journal of Cancer Research, April 1998, pages 361-370).