Expert Advice

skincare advice

Skincare Advice

Whether your concern is wrinkles, acne, rosacea, sun damage, oily, dry or sensitive skin you will find the essential information you need...
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makeup tips

Makeup Tips

How you apply your makeup can affect everything about your overall look. These articles will show you the best makeup techniques so you look beautiful.
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Ingredient Dictionary

Ingredient Dictionary

Thousands of ingredients are described and evaluated here including the detailed research used for analysis. Find out all the information other websites leave out.
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Product & Advice Videos

Product & Advice Videos

In these entertaining and informational videos Paula will tell you herself how to create exceptional skin care routines and explains the types of products you absolutely need to have.
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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to busting beauty myths and helping you solve your skincare frustrations with research-supported expert advice—so you'll have the facts you need to take the best possible care of your skin.

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