Expert Advice

skin care advice

Skin Care Advice

Whether your concern is wrinkles, acne, rosacea, sun damage, oily, dry or sensitive skin you will find the essential information you need...
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hair care advice

Hair Care Advice

From styling tips even pros don't know to determining whether to straighten or dye your hair at home or the salon, we've got all the info you need to have the shiny, healthy, vibrant hair you want.
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makeup tips

Makeup Tips

How you apply your makeup can affect everything about your overall look. These articles will show you the best makeup techniques so you look beautiful.
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Ingredient Dictionary

Ingredient Dictionary

Thousands of ingredients are described and evaluated here including the detailed research used for analysis. Find out all the information other websites leave out.
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Product & Advice Videos

Product & Advice Videos

In these entertaining and informational videos Paula will tell you herself how to create exceptional skin care routines and explains the types of products you absolutely need to have.
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Dear Paula Letters

Dear Paula's Choice Research Team

Questions from you – answers from the Paula's Choice Research Team
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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to busting beauty myths and helping you solve your skincare frustrations with research-supported expert advice—so you'll have the facts you need to take the best possible care of your skin.

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