*Enter promo code PRIMETIME at cart. Limit one (1) FREE RESIST Smoothing Primer Serum SPF 30 Travel Size per order of $50+, while supplies last. Offer cannot be applied to previous purchases or combined with other offers. Applies to in-stock items only; no rain checks. Promotional items have no cash value and may not be returned or exchanged. Offer expires 9pm PT, February 28th, 2017. Paula’s Choice reserves the right to modify this offer at any time.
**Promotion expires 9pm PT, February 28, 2017. No cash value. Applies to US and Canada only.
***Promotion expires 9pm PT, February 28, 2017. Choose any 3 from 15 available FREE individual sample packettes on orders of $5+.
Ongoing offers on paulaschoice.com are subject to change. Promotional items have no cash value and may not be returned or exchanged.
Thinking of buying a product to firm or lift sagging skin? You're not alone, but did you know most of those products don't work as claimed? It's true! Stop wasting money and learn what you can really expect from firming and lifting creams.
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Get all the facts about this game-changing product in your skincare routine. From fine lines to breakouts, a well-formulated exfoliant can take your skin to the next level, removing buildup of skin and revealing your natural glow.
Want your skin to look younger? We have the research-supported tips proven to work for seeing firmer, more even skin with fewer wrinkles.
Confused by the misinformation surrounding retinol? Find out why you SHOULD combine retinol with ingredients like vitamin C, AHA or BHA for younger-looking, skin-smoothing results.
Find out how our ingenious 1% Retinol Booster can noticeably diminish the signs of aging you worry about most! Better skin days are ahead...
For those of you who know me and have read my books or use my products, you’re probably going to be very surprised when I tell you that Paula’s Choice is launching our first-ever eye cream!
Many believe acne should be gone by the time wrinkles start showing, but that is often not the case. Having acne and wrinkles at the same time is an all-too-common problem. We can help you fight wrinkles and breakouts at the same time so you'll start seeing your skin looking radiant, clear, and smooth in just a few days—really!
In terms of your diet and health, it's what's on the inside that counts—and the same is 100% true when it comes to caring for your skin! But what you choose to put on top of your skin can make a difference, so be sure you're giving it the five types of ingredients it needs to look and feel younger, longer!
If you want more from your makeup, you’re in luck! We’ll take a look at options that are beautiful and have anti-aging benefits, too.
Primers can create a beautiful canvas for foundation - but the very best do much, much more than that! Find out what sets these anti-aging primers apart!
Is there a single best anti-aging ingredient? The answer is no, there isn’t. But, don’t be disappointed! The good news is that there are dozens of brilliant ingredients for skin. To make the best decisions for your skin, you need to know what research has proven is essential for truly combating signs of aging and taking the best care of your skin.
Cold winter weather doesn’t mean you need to change your regular skincare routine—not if you’re already using the best products for your skin type! Instead, you can just tweak your routine with two of our Boosters for instant benefits. Find out how you can stay ahead of the weather and maintain radiant skin!
Dry skin can look more wrinkled and older than someone who doesn’t have dry skin, but it’s not the cause of those bothersome lines. In fact, of the thousands of studies on skin aging, dry skin as a causative factor is never mentioned! Find out what you can do to help your skin look better!
Is there such a thing as an anti-pollution beauty routine? You may be surprised to know the sun isn’t the only skin-aging factor you need to guard against—find out more about the vital role antioxidants play in helping to defend skin against environmental aggressors.
When it comes to antioxidants, one "hero" ingredient won't save your skin—you need products that offer an abundance of the best. We scoured the research on five of the most notable antioxidants that can help skin look younger and feel firmer plus soften the look of other signs of aging.
The research is clear: Antioxidants are vital to your health whether you eat them or apply them on your skin. They’re one of the most important group of skincare ingredients for diminishing signs of aging you see in the mirror. We share how they work their magic, and your skin will reap the rewards!
Uneven skin tone, fine lines or red marks among your complexion woes? Find out how the superstar skincare ingredient Vitamin C can help!
Ingredient fads come and go, but hyaluronic acid remains a cornerstone of great skincare. Find out how it can benefit any skin type, while helping minimize the signs of aging and improving hydration like no other ingredient can!
Learn all about this extraordinary B vitamin that brings multiple benefits when applied to skin. Smoother, brighter, more even and, yes, younger-looking skin is in store!
Wondering what serums really do for skin? We’ll explain how they work, what makes them special, and how to find the perfect serum for your skincare concerns!
Targeted skincare products allow you to customize your routine to meet individual concerns. That’s why we’ve created specialized products whose focused ingredients provide stunning, long-lasting results. It’s the edge you need to obtain younger-looking, flawless skin! Find out how our boosters, serums, and essence can help you have the best skin of your life.
Wondering whether you should be using products from the expanded Resist collection or from one of our other lines? You're not alone! We'll explain who Resist products are for, how you can incorporate them in to your routine, and why every Paula's Choice skin care collection is anti-aging. Wonder no more, all your Resist-related questions will be answered!
Retinol stands out as one of the best anti-aging ingredients, but how does this powerhouse ingredient actually work on skin's surface? Find out here…
If signs of sun damage, dull skin, wrinkles or enlarged pores are daily frustrations for you, find out how this retinol-spiked booster can improve those concerns and more!
The appearance of uneven skin tone on the face, chest, and hands are a clear sign of aging skin, but we'll point you in the direction of the most effective skin-brightening formulas to get your glow back!
Even if you cleanse, tone, apply a sunscreen in the morning and a moisturizer at night, there's still one very important product missing that could make all the difference in the world to get you the skin you want: an AHA or BHA exfoliant!
Paula Begoun is the best-selling author of 20 books about skincare and makeup. She is known worldwide as The Cosmetics Cop and creator of Paula’s Choice Skincare. Paula’s expertise has led to hundreds of appearances on national and international radio, print, and television including:
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The Paula's Choice Research Team is dedicated to busting beauty myths and providing expert advice that solves your skincare frustrations so you can have the best skin of your life!
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