Thinking of buying a product to firm or lift sagging skin? You're not alone, but did you know most of those products don't work as claimed? It's true! Stop wasting money and learn what you can really expect from firming and lifting creams.
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Fighting sun damage, a lackluster complexion and fine (or not so fine) lines? If you’re not ready to brave the Botox needle yet—or laser treatments are out of your beauty budget—these anti-aging secrets reveal how far skincare can turn back the clock.
Find out why and how you should be using these problem-solving “power couples” to tackle the skin concerns you worry about most!
Confused by the misinformation surrounding retinol? Find out why you SHOULD combine retinol with ingredients like vitamin C, AHA or BHA for younger-looking, skin-smoothing results.
For those of you who know me and have read my books or use my products, you’re probably going to be very surprised when I tell you that Paula’s Choice is launching our first-ever eye cream!
In terms of your diet and health, it's what's on the inside that counts—and the same is 100% true when it comes to caring for your skin! But what you choose to put on top of your skin also can make a difference in terms of how your skin will appear to "age."
With anti-aging skin care, ingredients are everything! The right mix of ingredients can take an anti-aging product from so-so to outstanding. We spotlight key ingredients anyone wishing to look younger should be using, and all of them are supported by published research proving their worth!
Whether you eat antioxidants or put them on your skin they are vital to your health. When applied topically or ingested, antioxidants do the job of reducing environmental damage and help your skin look younger. Find out why antioxidants are essential for skin, especially for fighting wrinkles!
We’ll explain the difference between dry skin and wrinkles, how the two conditions are related, and what you can do for a healthier, younger-looking complexion.
Bothered by those pesky wrinkles around the eye area? Find out what causes "crow’s feet" and how you can reduce their appearance with simple skincare steps, as well as more dramatic treatments options.
Is there such a thing as an anti-pollution beauty routine? You may be surprised to know the sun isn’t the only wrinkle-risk factor you need to guard against—find out more about the vital role antioxidants play in defending your skin from smog, climate, UV rays, and other factors.
With so many trendy antioxidants showing up in skin-care products each year, it's difficult to know which ones are worthy of your beauty bucks. When it comes to antioxidants, one "hero" ingredient won't save your skin—you need products that offer an abundance of the best. The Paula’s Choice Research Team scoured the research on five of the most notable antioxidants that can help skin look younger by reducing visible signs of aging.
Antioxidants, antioxidants, antioxidants! You know they’re good for skin, but have you ever wondered how they really work? Find out how they help keep your skin younger, longer.
Wondering how dermal fillers work, how long they last, and when you should use them instead of (or with) Botox? Get the skinny on all of that and more…
Even the most diligent skincare devotees among us may count stubborn brown spots, fine lines or red marks among their complexion woes. Find out how this superstar ingredient works to restore your skin to its younger-looking, more radiant self.
Wondering what serums really do for skin? We’ll explain how they work, what makes them special and how to find the perfect serum for your skincare concerns!
Paula’s Choice offers several innovative anti-aging “boosters” you can use to treat specific, stubborn skincare concerns. We reveal what each one does, how to add one (or more!) to your routine, and what results you can expect!
Wondering whether you should be using products from the expanded Resist collection or from one of our other lines? You're not alone! We'll explain who Resist products are for, how you can incorporate them in to your routine, and why every Paula's Choice skin care collection is anti-aging. Wonder no more, all your Resist-related questions will be answered!
Retinol stands out as one of the best anti-aging ingredients, but how does this “sounds-too-good-to-be-true” ingredient actually work in skin? Find out here…
If sun damage, dull skin, wrinkles or post-breakout red marks are daily frustrations for you, find out how this booster can upgrade your anti-aging repertoire.
Paula’s Choice offers a wide range of targeted treatment products to improve various signs of aging. Find out how Resist Skin Firming Line Minimize fits into this mix, and whether or not this innovative product is right for you!
Even if you cleanse, tone, apply a sunscreen in the morning and a moisturizer at night, there's still one thing missing that could make all the difference in the world to get you the skin you want: an AHA or BHA exfoliant!
Eliminating dark spots takes a multi-pronged approach. We’ll guide through how to tackle those aging spots and restore a youthful glow.
Endless eye creams promise to get rid of puffiness, dark circles, and sagging skin—yet, in most cases, they fail to deliver. So, what should you look for? Read on to find out...
Most of us don't want to look older and are keenly interested in looking our youthful best as long as we can—but what can you do once you start seeing signs of aging? Surgery and cosmetic procedures are one approach, but there's a lot you can do NOW to begin looking younger (and hotter) TODAY.
Just like your hands can give away your age, your neck, chest, and décolleté can do the same. Learn what you can do to keep this part of your skin looking healthy and young.
Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:
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The Paula's Choice Research Team is dedicated to busting beauty myths and helping you solve your skincare frustrations with research-supported expert advice—so you'll have the facts you need to take the best possible care of your skin.
We respect your privacy and the information you provide will NOT be sold, shared, or disseminated in any way.
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© Copyright 2016 Paula's Choice. All rights reserved. Paula's Choice and Cosmetics Cop are registered trademarks of Paula's Choice, LLC.
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